Alaska Airlines expands Sonoma Service: Direct flights to Las Vegas announced

Thursday, March 21, 2024

Alaska Airlines is strengthening its ties to the San Francisco Bay Area by introducing convenient, direct flights between California’s renowned wine country and Las Vegas starting this autumn. Commencing on October 1st, this daily, year-round service marks the seventh nonstop route from Charles M. Schulz-Sonoma County Airport.

Expressing a profound connection with Santa Rosa, Kirsten Amrine, Vice President of Network Planning and Revenue Management at Alaska Airlines, highlighted the airline’s historical significance as the inaugural carrier to introduce commercial flights to Charles M. Schulz-Sonoma County Airport nearly two decades ago. Since then, Alaska Airlines has maintained its position as the largest airline at STS, accommodating nearly 2 million passengers.

As of this fall, Alaska Airlines will offer 13 peak day departures, inclusive of direct routes to Los Angeles, Burbank, Orange County, Seattle, Portland, San Diego, and now Las Vegas.

“We feel a deep connection with Santa Rosa – Alaska became the first carrier to bring commercial service to Sonoma County Airport nearly two decades ago – and we’ve remained the largest airline at STS serving nearly 2 million guests since then,” said Kirsten Amrine, vice president of network planning and revenue management at Alaska Airlines. “As the only airline serving all four Bay Area airports, including Santa Rosa, San Francisco, San Jose and Oakland, we can’t wait to connect guests between Santa Rosa and Las Vegas and have them experience our premium, award-winning service.”

“We are thrilled with the addition of service from Alaska Airlines to Las Vegas – this route signifies not only our commitment to providing convenient travel options, but also Alaska’s dedication to enhancing connectivity within our community,” said Jon Stout, airport manager at Charles M. Schulz-Sonoma County Airport. “With the expansion of Alaska’s options, we are not just opening up routes, we’re opening doors to new opportunities and experiences for our passengers. We look forward to the success of this venture and the continued growth of our partnership with Alaska Airlines.”

“Las Vegas offers visitors a wide variety of unparalleled experiences and attractions, from world-class restaurants, A-list headliners and a full calendar of sporting events, there is always something new and exciting for travelers from the Northern California’s Wine Country to discover in Las Vegas,” said H. Fletch Brunelle, vice president of marketing for the Las Vegas Convention and Visitors Authority. “We are excited to welcome Alaska Airlines’ newest nonstop service from Sonoma County to Las Vegas this fall.”

When traveling to Sonoma, Alaska’s visitors can benefit from its Wine Flies Free initiative, launched in 2007 to simplify the process of bringing back cherished wine bottles from Santa Rosa/Sonoma County. Often, wineries face restrictions on direct shipping or consumers encounter expensive shipping charges. Alaska’s Wine Flies Free program addresses these issues by allowing each Mileage Plan member to check a complete case of up to 12 bottles of wine for free.

The newly introduced route connecting Santa Rosa/Sonoma and Las Vegas will be served by the Embraer 175 jet, featuring window and aisle seating only; there are no middle seats. Passengers will experience top-notch service in a three-class cabin, including First Class and Premium Class; access to a wide selection of complimentary movies and TV shows for viewing on personal devices; free texting on most flights; and the option to purchase Wi-Fi connectivity.

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