Alaska Airlines Expands to Europe: New Routes to Rome, Reykjavik, and London Set to Boost U.S.-Europe Tourism

Published on December 14, 2025

Alaska Airlines is making waves in the travel industry by announcing its first-ever direct flights to Europe, a move set to greatly enhance tourism opportunities between the U.S. and the European continent. Starting in spring and summer 2026, the airline will offer new nonstop routes from its Seattle hub to three major European cities: Rome, Reykjavik, and London. This exciting expansion allows travelers to access some of Europe’s most iconic destinations directly from Seattle, enhancing the region’s position as a key gateway for international tourism.

For years, Alaska Airlines has been a dominant player in domestic flights across the U.S., with a growing network to Mexico and Central America. However, this new European venture marks a significant leap, offering tourists a streamlined way to reach major destinations without the hassle of connecting flights. The new routes will not only attract travelers from the U.S. to Europe but will also draw European visitors to the Pacific Northwest and Alaska. For those in Europe, these direct flights open up new possibilities for exploring the natural beauty of Alaska and the vibrant cities along the West Coast.

The first of these routes to launch will be the Seattle to Rome flight, which will be Alaska Airlines’ debut direct service to Europe. The Rome route will offer travelers a direct link to Italy’s capital, home to ancient ruins, art, and world-renowned cuisine. Following closely will be the Reykjavik and London routes, which will expand Alaska’s European footprint even further. With Reykjavik being a major gateway to Iceland’s stunning landscapes and London being a global tourism hub, these new services are sure to increase the flow of international tourists into the U.S.

Tourism Benefits and Increased Accessibility

The introduction of direct flights between Seattle and Europe is a big win for U.S. tourism, especially in the Pacific Northwest. Seattle, which serves as a major hub for Alaska Airlines, will now be more accessible to travelers from Europe, further boosting the city’s position as a premier destination for international tourists. The addition of these new routes not only benefits Seattle but also increases the accessibility of surrounding regions, including Alaska, which remains a popular bucket-list destination for global travelers.

Tourists from Europe can now more easily visit Alaska, renowned for its dramatic landscapes, wildlife, and adventure tourism. This convenience makes it easier for European travelers to experience the beauty of the U.S. in ways that were previously more difficult or time-consuming. By connecting Europe directly to Alaska, Alaska Airlines is helping to bring more international visitors to the state, providing a significant boost to its tourism industry.

In addition to increasing international tourism, the new routes also highlight Alaska Airlines’ role in facilitating travel within the broader U.S. tourism ecosystem. The airline’s service to European destinations adds convenience for American tourists traveling to Europe as well, which in turn can lead to greater spending in both the U.S. and European economies. The new connections are expected to create increased demand for hotel accommodations, tours, dining, and other travel-related services in both regions, further driving economic growth.

Alaska Airlines Loyalty Program: A Major Draw for Travelers

One of the biggest factors contributing to Alaska Airlines’ rise in popularity is its exceptional loyalty program. Alaska Airlines has been consistently ranked as the top airline loyalty program in the U.S. for over a decade. Known for its Mileage Plan, the program rewards passengers with miles based on the distance flown rather than dollars spent, which is an advantage for frequent flyers who prioritize earning miles over spending large amounts on tickets.

With the addition of long-haul European routes, the Mileage Plan will become even more valuable for those looking to maximize their miles. Alaska Airlines’ Mileage Plan members will now have access to a broader range of destinations and even more opportunities to earn and redeem miles for international travel. This expansion will make it easier for travelers to achieve elite status, earn bonus miles, and enjoy additional perks such as access to exclusive lounges, priority boarding, and more.

Alaska Airlines’ partnership with the Oneworld Alliance also adds to the appeal of its loyalty program, as members can earn and redeem miles across a wide network of global airlines. This partnership further extends Alaska’s reach, giving travelers more options for international flights and better access to popular destinations around the world.

The Future of Alaska Airlines and Its Impact on Tourism

Alaska Airlines’ new European routes mark an important milestone in the airline’s growth. These routes will not only enhance the convenience of travel for U.S. tourists heading to Europe but will also make it easier for European visitors to explore the natural wonders of Alaska and the Pacific Northwest. With its outstanding loyalty program, growing international presence, and strong customer service, Alaska Airlines is positioning itself as a top choice for both domestic and international travelers.

As more travelers seek convenience, affordability, and reliability, Alaska Airlines continues to meet the demand with its expanding flight network and attractive loyalty program. The addition of new European routes signals that the airline is committed to offering an exceptional travel experience for tourists, whether they are exploring the U.S. or heading across the Atlantic. With these exciting developments, Alaska Airlines is poised to continue making waves in the travel industry and shaping the future of tourism for years to come.