Alaska Airlines partners with Best Day Brewing for premium Non-Alcoholic Beer

Monday, December 11, 2023

Alaska Airlines has introduced a delightful twist to their in-flight experience by launching a “happy hour without the hangover” concept, featuring a refreshing new beverage offering. Just in time for Dry January, this leading West Coast carrier has introduced Best Day Brewing Kölsch as the newest addition to their premium beverage lineup, making it the first non-alcoholic beverage to grace their offerings.

Commencing this month, passengers in First Class and Premium Class will enjoy complimentary Best Day Kölsch, while those in the main cabin can purchase it during flights that provide full beverage service.

Originating from the San Francisco Bay Area, Best Day Brewing proudly holds the title of the United States’ #1 selling non-alcoholic Kölsch*. This distinctively crisp and refreshing Kölsch boasts a toasty malt character with a hint of light hoppiness, all packed into a can with a mere 55 calories. It’s worth noting that this non-alcoholic beer, like all of Best Day’s products, is non-GMO, Kosher, and vegan-friendly.

Todd Traynor-Corey, Alaska Airlines’ Managing Director of Guest Products, expressed, “We are constantly seeking healthier food and beverage options that allow our guests to maintain their lifestyles without compromising on taste or quality. Best Day Brewing accomplishes this with its craft non-alcoholic beers, proudly crafted here on the West Coast.”

Best Day Brewing represents a significant shift in the beverage landscape. As consumers’ attitudes towards alcohol continue to evolve, the future of drinking is characterized by choice without sacrificing quality or experience. Sales of non-alcoholic beers have experienced a remarkable 31% annual growth for the past four years. Furthermore, a noteworthy 94% of non-alcoholic beer consumers still purchase beer, wine, and spirits.

Tate Huffard, CEO of Best Day Brewing, emphasized, “At its core, the partnership between Alaska Airlines and Best Day Brewing celebrates life’s adventures. Enjoying our non-alcoholic Kölsch at 30,000 feet allows passengers to savor all the positive aspects of cracking open a delicious beer, with the knowledge that their journey continues upon landing.”

Best Day Brewing employs a unique brewing technique, initially crafting all their beers to full strength before meticulously removing the alcohol. This process, conducted at temperatures no higher than fermentation temperature, preserves the beer’s exceptional aromas and flavors.

Infused with Hallertau Blanc hops, Best Day Brewing Kölsch boasts fruity aromas with notes of white grapes, while staying true to its Cologne malt heritage, delivering a premium non-alcoholic beverage.

Brittney Childs, an Alaska Airlines Mileage Plan member and devoted guest, shared her enthusiasm, stating, “I’m thrilled to travel with an airline that is inclusive and offers a drink to passengers who live a sober lifestyle or simply enjoy the taste of beer without the effects of alcohol. Breweries have made significant strides in making non-alcoholic beers taste excellent, and Best Day Brewing is a prime example of this.”

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