Wednesday, February 28, 2024
Alaska Airlines has introduced its inaugural custom craft beer, brewed exclusively for the airline by Seattle’s Fremont Brewing. The latest IPA from Alaska will be provided at no additional cost to passengers in First and Premium Class, available for purchase in the Main Cabin, and served in designated lounges.
“The only place you’ll be able to find this one-of-a-kind craft beer is if you’re flying on Alaska or in our lounges.”
“The ‘Cloud Cruiser’ is the result of two beloved and popular Pacific Northwest brands coming together to create a top-tier beverage to add to our premium line-up,” said Todd Traynor-Corey, Alaska Airlines managing director of guest products. “The only place in the world you’ll be able to find this one-of-a-kind craft beer is if you’re flying on Alaska or in one of our lounges. We have already received feedback from the first guests to taste our new premium West Coast product who say they can’t wait to fly us again and order another can of ‘Cloud Cruiser.'”
Fremont Brewing, known for crafting small batches of artisanal beers in Seattle’s Fremont neighborhood, collaborated closely with Alaska Airlines. Together, they developed a range of blends for in-flight tasting at 30,000 feet. After thorough consideration, both companies selected Fremont’s India pale ale, distinguished by its vibrant orange, melon, and tropical flavors.
“‘Cloud Cruiser’ IPA is brewed with a select blend of malts and Washington grown to stay fresh in the air with you,” said Matt Lincecum, Fremont Brewing’s Founder and Owner. “Fremont crafted ‘Cloud Cruiser’ using years of experience providing beer to Alaska’s flights across the country. Brewed Fresh to be Brought Fresh to you. Because Fresh Beer Matters!”
The specially crafted can features a majestic Alaska Airlines 737-8 MAX gliding gracefully through the clouds, set against a nostalgic backdrop of snow-capped mountains, lush trees, and serene waters reminiscent of Washington state’s beauty.
Alaska Airlines and Fremont creative artists joined forces, embarking on a collaborative journey from conceptualizing ideas for the co-branded can to bringing them to life on the drawing board.
“The collaboration between Alaska and Fremont is not just about the artwork on the can, it is the story of two Seattle-based brands that share common values, coming together to create a remarkable product we hope brings a smile to our guests who drink it,” said Jonny Mack, Alaska’s studio creative manager. “We felt that a national park inspired design with one of our aircraft, in Alaska colors, speaks to our roots in the Pacific Northwest. The creativity and thoughtfulness that went into the design of this can is just another example of bringing to life our value of ‘Being Remarkable.’ It’s amazing to be part of an Alaska Air first and I’ll raise a can of ‘Cloud Cruiser’ to many more!”
“It was a pleasure collaborating with the Alaska Airlines team to develop the Cloud Cruiser can — representing the iconic Alaska Airlines plane and logo in the sunset sky against the background of the Cascade Mountain range — we had fun using every color we could squeeze onto this can,” said Dan Stuckey, Fremont Brewing Graphics Manager.
Wednesday, May 1, 2024
Wednesday, May 1, 2024
