Alaska, Caribbean, South America Cruises Soar as Holland America Line Breaks Black Friday Booking Records Worldwide

Published on December 4, 2025

Bookings for Alaska, Caribbean, and South America cruises have surged as Holland America Line shattered its Black Friday sales record worldwide, achieving a 19% increase over the previous year. The spike in reservations reflects growing traveler demand for immersive and experiential vacations, with guests drawn to Alaska Cruisetours combining scenic voyages and overland adventures, Caribbean escapes for immediate getaways, and long-term South America itineraries. The combination of diverse destinations, premium service, and unique wildlife and cultural experiences has fueled unprecedented interest, making this Black Friday the most successful yet for the cruise line.

Alaska remains the standout destination for the cruise line, particularly for summer 2026 itineraries. Many travelers are choosing standard Alaska cruises, which offer breathtaking views of fjords and glaciers, along with extensive opportunities to encounter wildlife in its natural habitat. At the same time, Alaska Cruisetours are gaining attention, combining a scenic cruise with overland adventures to locations such as Denali National Park. This approach allows travelers to experience both the coastal beauty and the rugged interior of Alaska, offering a comprehensive and immersive vacation experience.

The appeal of Alaska is not limited to its scenic landscapes. Holland America Line’s itineraries provide visits to multiple glaciers, guided excursions to spot bears, whales, and eagles, and onboard programs that offer insights into the region’s unique environment and culture. The cruise line’s reputation for comfortable accommodations, attentive service, and enriching activities has made it a preferred choice for those seeking a high-quality Alaska adventure.

Interest extends beyond Alaska. Caribbean cruises are also seeing strong demand, with travelers booking trips for later this month to enjoy warm weather and shorter travel planning horizons. Meanwhile, adventurous travelers are reserving South American cruises as far ahead as 2028. This wide range of bookings demonstrates the cruise line’s ability to cater to both last-minute planners and travelers who like to secure long-term itineraries well in advance.

The surge in bookings followed a high-profile appearance during the 99th Thanksgiving Day® Parade, where the cruise line showcased a float celebrating its Alaska itineraries. The parade appearance brought widespread attention to its offerings, reinforcing the brand’s visibility in the U.S. market and showcasing its commitment to creating memorable travel experiences.

Holland America Line’s Alaska cruises are particularly known for offering unmatched wildlife viewing opportunities. Guests can witness whales breaching, bears roaming along the coastline, and eagles gliding overhead, making each journey a unique experience. In addition to natural wonders, travelers have opportunities to explore local communities, historic sites, and cultural landmarks, providing a deeper connection to Alaska’s history and heritage.

The record-breaking Black Friday results also reflect a broader shift in traveler preferences toward experiential vacations. Modern travelers are increasingly looking for journeys that combine relaxation with adventure, cultural enrichment, and educational opportunities. By offering carefully designed itineraries, luxurious accommodations, and engaging onboard programs, Holland America Line appeals to a wide variety of travelers, from families and couples to solo adventurers and retirees.

The strong booking momentum signals confidence in planning future vacations with the cruise line. Whether exploring the glaciers and fjords of Alaska, soaking up sun on Caribbean beaches, or discovering the diverse landscapes of South America, guests can expect well-crafted itineraries, exceptional service, and memorable experiences. The combination of robust sales, effective marketing, and a strong reputation positions the cruise line as a leading choice in the global cruise industry.

With this record-setting Black Friday performance, the cruise line demonstrates its continued ability to inspire travelers, deliver high-quality journeys, and set benchmarks for excellence in the cruise market. Future guests can look forward to unforgettable adventures across a range of destinations, combining luxury, exploration, and lasting memories on every voyage.