Albania Sees More than Seven Percent Drop in Foreign Tourist Arrivals in 2025, Malaysia and China Lead the Way

Published on November 27, 2025

According to data published by INSTAT, during the month of October 2025, 908,000 foreign travelers visited Albania, which is a 19.3 percent growth spanning a year from October 2024. Albania is one of the fastest advancing travel destinations in Europe, with its unblemished beaches, picturesque and ancient cities, and rich culture, as well as its friendly locals.

All of October, from all border crossings, there were 1.5 million border crossings, which includes all Albanian citizens, during which time the tourism industry benefited from an increase in travel, national as well as international. The positive reception which Albania is getting as a travel itinerary on Southern Europe is well deserved. Albania has majestic, ancient Albania, as well as vibrant and rich.

Tourist Arrivals Surge Across All Seasons

Albania has steadily gained recognition as a holiday hotspot, especially in the autumn season, when the country enjoys milder weather and fewer crowds. The 19.3% rise in foreign arrivals in October 2025 is part of a larger trend in 2025, where the country has welcomed over 11.1 million visitors in the first 10 months of the year. This marks a 6.7% increase compared to the same period in 2024, showcasing Albania’s growing stature on the European tourism map.

Tourists are increasingly drawn to Albania’s diversity, including its pristine beaches along the Ionian and Adriatic Seas, mountainous regions like Teth and Theth, and the historical and cultural richness of cities like Tirana, Shkodra, and Berat, which are also UNESCO World Heritage sites.

European Visitors Dominate Albania’s Tourism

Europe continues to account for the majority of foreign visitors to Albania, with 95% of tourists coming from the continent. Southern Europe is the largest source region, contributing 73% of arrivals, while Western Europe accounts for 12%. Albania is particularly popular among travelers from neighboring countries such as Italy, Greece, and Kosovo, as well as tourists from Germany, France, and Poland.

A significant 98% of foreign visitors travel to Albania for tourism or personal visits, showing a strong preference for leisure and family travel. This figure represents a 19.7% increase from the previous year, highlighting the growing popularity of the country as a tourist destination. Additionally, the number of business and professional trips has risen by 3.8%, demonstrating Albania’s increasing appeal for business events and conferences.

A Growing Destination for Culture and Nature Lovers

Albania offers an unparalleled mix of cultural experiences and natural beauty. Visitors can explore archaeological sites like Butrint, Apollonia, and Gjirokastër, each offering a glimpse into the ancient civilizations that shaped the region. The country’s UNESCO sites, such as the Historic Centres of Berat and Gjirokastër, attract travelers interested in history and architecture.

In addition, Albania’s breathtaking landscapes are perfect for outdoor enthusiasts, from hiking in the Albanian Alps to kayaking in the Lakes of Shkodra or diving in the crystal-clear waters of the Ionian Sea. The Riviera has become a popular destination for beach lovers, offering tranquil beaches like Dhermi and Jale, as well as lively spots such as Vlorë.

Strengthening Albania’s Tourism Infrastructure

The Albanian government and local authorities are continually working to improve the country’s tourism infrastructure to accommodate the rising number of visitors. Enhancements in transportation, accommodation, and services are contributing to the growth of Albania’s tourism sector, which has become a critical part of the national economy.

One of the government’s key initiatives is the promotion of sustainable tourism, ensuring that the natural beauty of Albania is preserved for future generations. The tourism sector is also focusing on eco-tourism, supporting local communities and reducing the environmental impact of growing visitor numbers.

Looking to the Future: A Strong Tourism Outlook for Albania

With more and more people traveling to Albania and the country’s status as one of the top European destinations, Albania is set to keep the numbers coming in 2026 and beyond. Albania is one of the few countries in the world that can appeal to tourists from many different backgrounds, such as beachgoers, history, and nature lovers and even business travelers. This makes Albania one of the top players in the global tourism market.

As the tourism in the country continues to develop, the government’s focus on developing the means of travel, the cultural and natural tourism opportunities, and the overall travel experiences of guests will keep Albania one of the most sought after countries to visit for many years to come.