Albemarle, Charlottesville, Alexandria, Williamsburg, Roanoke, Sterling, Leesburg Skyrocketing Virginia Tourism, Leaving other US Cities in the Dust, New Update is Here

Published on September 10, 2025

By: Tuhin Sarkar

Albemarle, Charlottesville, Alexandria, Williamsburg, Roanoke, Sterling, and Leesburg are skyrocketing Virginia tourism, leaving other US cities in the dust. These cities have become top destinations for both domestic and international travelers, thanks to their rich history, diverse attractions, and stunning landscapes.

With tourism spending reaching new heights, these cities are leading the charge in Virginia’s booming travel industry. Visitors flock to Albemarle and Charlottesville for their historical charm and vibrant food scenes, while Alexandria and Williamsburg captivate with their colonial heritage.

Roanoke, Sterling, and Leesburg are also experiencing rapid growth, driven by their unique local offerings and scenic beauty. As these cities continue to rise in popularity, it’s clear that Virginia’s tourism is thriving, outpacing other US cities in the process. The state’s dynamic tourism market is set for even more explosive growth in the coming year

Albemarle and Charlottesville, in particular, have seen impressive growth in Virginia tourism spending, with millions invested in dining, lodging, and local attractions. As the demand for travel experiences in US in these cities grows, it is clear that they, along with Alexandria, Williamsburg, Roanoke, Sterling, and Leesburg, play a critical role in shaping Virginia’s booming tourism market.

With a wide variety of activities and historical landmarks in Virginia, these US cities are helping to set the stage for Virginia’s tourism to continue thriving.

Tourism Surge Brings Nearly $1 Billion to Albemarle and Charlottesville in 2024

The tourism industry in Albemarle County and Charlottesville has experienced significant growth, with nearly $1 billion spent in the region in 2024. According to the Virginia Tourism Corporation (VTC), this represents an increase of almost 3.5% over the previous year, underlining the sector’s importance to the local economy. As dining leads the charge, it is clear that tourism continues to serve as a pillar of economic stability for this area of Virginia.

A Boost for the Local Economy Through Dining and Lodging

Visitors to Albemarle County and Charlottesville spent a considerable amount of money on food and beverages, contributing $348.8 million to the region’s economy. This is no surprise, as dining experiences in the area have become increasingly popular, attracting both repeat and first-time visitors. Meanwhile, lodging also remained a significant expense, with travelers spending $214.8 million in 2024. These figures highlight the demand for both accommodation and culinary experiences in the region, indicating a healthy tourism sector that supports jobs and business growth.

The fact that many visitors return to the region year after year also reinforces the loyalty these destinations have earned among travelers. Courtney Cacatian, Executive Director of the Charlottesville Albemarle Convention and Visitors Bureau, explained that the area sees a significant portion of its visitors return, creating a sense of community and trust. Repeat travelers are invaluable, and their loyalty strengthens the tourism base for the future.

Albemarle County Leads the Charge in Visitor Spending

Albemarle County took the lion’s share of the tourism spending, with an impressive $587.2 million in 2024. This reflects a significant portion of the county’s growth and underscores the role tourism plays in local development. Although Charlottesville itself saw $402.6 million in tourism spending, a slight decrease from the previous year, it still remained a key contributor to the region’s overall performance.

The slight drop in city revenue was less than 1%, suggesting the local economy’s resilience. As Cacatian mentioned, future numbers could receive a boost from new developments such as the Virginia Guest House, a newly opened hotel and conference centre at the University of Virginia. This facility is expected to increase the number of visitors to the city and bring a fresh wave of spending in the coming years.

Virginia’s Record-Breaking Tourism Spending

Virginia as a whole experienced record-breaking tourism numbers in 2024, with total visitor spending reaching a staggering $35.1 billion. This marks a significant 5.4% increase from the previous year, driven in part by an increase in overnight visitors. A total of 44.7 million visitors spent at least one night in Virginia, surpassing pre-pandemic levels for the first time.

In the context of the state’s tourism economy, Albemarle County and Charlottesville are key players. These destinations benefited from Virginia’s overall success, which also brought in $2.5 billion in state and local tax revenue. Local tax revenue in Albemarle County reached $27.7 million, while the City of Charlottesville brought in $20.8 million. These figures are crucial as they help fund local projects and services, continuing to strengthen the region’s economic resilience.

Local Attractions Drive Tourism Demand

A variety of attractions contributed to the increasing tourism figures. Events at the University of Virginia, such as football games and finals weekend, are key drivers of local visitation. Additionally, the annual fall foliage tours remain a highly anticipated attraction, drawing visitors from across the country to experience the vibrant seasonal changes in the region. The local tourism product, which ranges from historical sites to nature tours, offers something for every kind of traveler, further cementing the region’s status as a year-round destination.

Employment in Tourism Continues to Grow

Tourism-related employment also saw growth, with 7,172 jobs in the area supported by the industry in 2024. However, like many places across the country, the sector is still grappling with staffing shortages. Businesses in the tourism industry, including hotels, restaurants, and tour operators, are continuing to recover from the impact of the pandemic and are actively seeking workers to meet the demand.

As the tourism industry grows, the need for skilled workers becomes increasingly urgent. There is still considerable room for employment expansion, particularly as new developments like the Virginia Guest House are expected to open up even more job opportunities in the near future.

Challenges and Opportunities in the Tourism Sector

Despite the growth in tourism, there are concerns about the broader economic outlook. The national and state economies face numerous unknowns that could impact the trajectory of the tourism sector. Cacatian admitted that predicting the future of tourism in the area is difficult, especially as international visitation remains uncertain. The bulk of tourism in Charlottesville and Albemarle County comes from nearby drive markets, which provides a layer of stability.

The travel landscape in 2025 faces challenges, including geopolitical uncertainties and shifting global travel trends. However, local tourism economies like those in Albemarle County and Charlottesville benefit from a steady base of regional visitors, providing a buffer against more volatile international markets.

A Bright Future for the Region’s Tourism

Looking ahead, the region’s tourism industry is poised to continue its growth, with initiatives like the upcoming VA250 commemoration set to attract even more visitors to Virginia. The state’s diverse range of offerings, from coastal beaches to mountainous terrains, remains an enticing proposition for travelers. As Cacatian emphasized, the strength of local and regional tourism markets provides confidence in the long-term viability of the sector.

For Albemarle County and Charlottesville, 2024 represents another year of success, but it also sets the stage for an even more prosperous future. As tourism continues to grow and evolve, the region’s ability to adapt to changing trends and maintain its appeal will be critical.

In conclusion, the tourism sector in Albemarle County and Charlottesville has proven resilient, with nearly $1 billion spent in 2024. The majority of that spending was focused on dining and lodging, areas that have seen substantial investment and growth. While challenges remain, particularly regarding staffing and international visitation, the future looks bright for the region’s tourism industry. The continued loyalty of repeat visitors and a diverse range of attractions ensure that Albemarle and Charlottesville will remain key players in Virginia’s tourism landscape.

Virginia’s Unprecedented Tourism Growth

Virginia’s tourism industry experienced an outstanding milestone in 2024. With a record-breaking $35.1 billion in visitor spending, the state has solidified its position as a top tourist destination in the United States. The growth was driven by increased visitor numbers, a rise in hotel expenditure, and a thriving food and beverage sector. In this article, we will delve into the key trends and statistics behind Virginia’s tourism success, exploring how the state has attracted both domestic and international visitors. From historic landmarks to modern attractions, Virginia offers something for everyone, and this year, visitors have made their mark in ways that will leave a lasting impact.

Record-Breaking Visitor Spending in Virginia

Virginia’s tourism spending hit an all-time high in 2024, reaching a staggering $35.1 billion. This represents a 5.4% increase from the previous year, with tourism surpassing pre-pandemic levels for the first time. The state experienced a surge in overnight visitors, with 44.7 million people staying at least one night in Virginia—a significant achievement. This growth in visitor spending has been a major contributor to the state’s economy, with tourism-related activities generating $2.5 billion in state and local tax revenue.

Key Areas of Visitor Spending

Virginia’s tourism spending is driven by a diverse range of activities, including dining, lodging, and transportation. Among the total spending, dining played a prominent role. Visitors spent $348.8 million on food and beverages in 2024, reflecting the state’s strong culinary tourism sector. The diverse food scene, ranging from Southern comfort food to international cuisine, continues to attract food lovers from all over the country and beyond. Lodging was another major area of expenditure, with $214.8 million spent on accommodation. The increase in both dining and lodging highlights Virginia’s thriving hospitality industry and its ability to attract long-term and repeat visitors.

Transportation also accounted for a large share of visitor spending. With over $10 billion spent on travel-related services, Virginia’s transportation infrastructure played a crucial role in facilitating the influx of visitors. The state’s convenient access to major airports, rail services, and roadways has made it a prime destination for tourists. The ease of travel further supports the growth of the tourism industry, ensuring that visitors can easily access Virginia’s many attractions.

Best Destinations Driving Virginia’s Tourism Growth

Virginia is home to a wide array of destinations that cater to various interests. From historic landmarks and scenic beauty to cultural experiences and outdoor adventures, the state offers something for every type of traveler.

Charlottesville and Albemarle County: A Historic and Culinary Hub

Charlottesville and Albemarle County have been among the standout regions in Virginia’s tourism market. In 2024, visitors spent nearly $1 billion in this area alone. A significant portion of this spending was on dining, which accounted for $348.8 million. The city’s vibrant food scene, coupled with its historic significance, makes it a top destination for travelers seeking both culture and cuisine. Charlottesville is home to the University of Virginia, which attracts large numbers of visitors throughout the year, especially during events like football games and finals weekends.

The region’s rich history, including attractions such as Monticello, the former home of Thomas Jefferson, and its proximity to the Blue Ridge Mountains, draws visitors seeking both educational experiences and natural beauty. The opening of the Virginia Guest House, a new hotel and conference centre, in the spring of 2024 is expected to provide a further boost to the region’s tourism economy in the coming years.

Virginia’s Blue Ridge: Outdoor Adventure and Scenic Beauty

Virginia’s Blue Ridge region saw record visitor spending of $923.1 million in 2024. Known for its outdoor adventures, stunning landscapes, and vibrant arts scene, this area is a top choice for nature lovers and outdoor enthusiasts. Whether hiking the Appalachian Trail, biking along scenic routes, or enjoying world-class skiing in the winter, visitors flock to this region year-round for its natural beauty.

One of the region’s major draws is the USA Cycling Endurance Mountain Bike National Championships, which has helped increase tourism activity. Events like this, combined with the area’s scenic charm, have helped position Virginia’s Blue Ridge as one of the state’s top tourism destinations.

Loudoun County: A Prime Spot for International and Domestic Tourists

Loudoun County, located near Washington, D.C., has seen significant growth in tourism in recent years. In 2024, Loudoun County recorded a staggering $4.9 billion in visitor spending, making it the leader in tourism revenue in Virginia. Its proximity to the nation’s capital, coupled with its rich history, vineyards, and outdoor activities, has made it a popular destination for both international and domestic tourists.

The county’s strategic location near Dulles International Airport also plays a key role in attracting international visitors. Tourists from countries such as the UK, China, and Brazil are frequent visitors, contributing to Loudoun County’s overall tourism success. The large number of international tourists further highlights Virginia’s appeal as a global destination.

The Impact of Hotel Expenditure on Virginia’s Tourism Industry

The hotel industry has been a major contributor to Virginia’s tourism success. In 2024, the lodging sector saw substantial growth, with over $214.8 million spent on accommodation across the state. This growth is driven by both new developments and the ongoing demand for quality lodging options.

New Hotel Developments in Virginia

Virginia has made significant investments in its hotel infrastructure to meet the rising demand for accommodations. One notable example is the Virginia Guest House, which opened in the spring of 2024. This new hotel and conference centre at the University of Virginia is expected to attract both business and leisure travelers, boosting tourism numbers in the region.

Another important development is the opening of the Rose Gaming Resort in Dumfries in November 2024. This $389 million resort features a 200-room hotel, a casino, and entertainment venues, making it a major new addition to Virginia’s hospitality offerings. The resort is expected to drive significant tourist traffic to the region, offering both gaming and non-gaming activities to visitors.

The Role of Lodging in Supporting Tourism Growth

Lodging is not only a major area of expenditure but also a critical component of the tourism experience. Virginia’s hotels, resorts, and inns offer a range of options, from luxury accommodations to budget-friendly choices, catering to various types of travelers. With continued investment in hotel infrastructure, Virginia is well-positioned to meet the growing demand for quality accommodation and maintain its status as a top tourist destination.

International Visitors and Their Impact on Virginia’s Tourism Economy

Virginia has long been a popular destination for international tourists. In 2024, international visitors contributed significantly to the state’s tourism revenue, underscoring Virginia’s global appeal. The state welcomed visitors from various countries, including China, Brazil, and the UK, who have shown consistent interest in the state’s diverse attractions.

International Visitors’ Spending Patterns

International tourists tend to spend more per visit compared to domestic visitors, which makes them a key driver of Virginia’s tourism economy. In 2023, Virginia welcomed 14,689 visitors from China, 12,442 from Brazil, and 5,300 from the UK, highlighting the state’s global appeal. Efforts by the Virginia Tourism Corporation (VTC) to target international markets through strategic marketing campaigns and partnerships with international travel agencies have helped boost the state’s visibility abroad.

The significant contribution of international visitors to Virginia’s tourism industry is further evidenced by the fact that these tourists are responsible for a larger share of the state’s overall visitor spending. Their willingness to spend on luxury accommodations, dining, and attractions has played a crucial role in driving Virginia’s tourism revenue to new heights.

Virginia’s Thriving Tourism Industry

Virginia’s tourism industry continues to thrive, with record-breaking visitor spending in 2024 and a strong outlook for the future. The state’s diverse attractions, from historic landmarks and scenic beauty to world-class dining and outdoor adventures, have positioned it as a premier destination for both domestic and international tourists. The growth of the hotel industry, along with the continued demand for lodging, dining, and transportation services, has helped support the state’s tourism economy.

As Virginia continues to invest in new developments and infrastructure, the tourism sector is well-positioned to maintain its upward trajectory. The influx of international visitors, coupled with the state’s strong appeal to domestic travelers, ensures that Virginia will remain a top destination for years to come.