Algarve Sets a New Record with Fourth Win as World’s Best Beach Destination at the 2025 World Travel Awards in Portugal

Published on December 8, 2025

Portugal’s unparalleled success in the 2025 World Travel Awards (WTA) firmly cements the country as one of the most coveted travel destinations on the globe. From sun-kissed beaches to lush islands and spectacular resorts, Portugal continues to set the benchmark in tourism excellence, capturing the imagination of millions of travellers worldwide.

Portugal, known for its rich cultural heritage, pristine landscapes, and world-class hospitality, bagged an impressive 12 prestigious awards at the globally recognised WTA event held in Bahrain. Among the winners, the Algarve and Madeira stood out, solidifying their reputation as world-class destinations. Here’s a closer look at why Portugal continues to capture the hearts of international travellers, year after year.

Algarve’s Record-Breaking Success

For the fourth time in a row, Algarve was crowned the World’s Best Beach Destination in 2025. This record-breaking achievement highlights the region’s commitment to providing unparalleled beach experiences. With its stunning coastline, crystal-clear waters, and charming resorts, the Algarve remains an unrivalled destination for beach lovers and sun-seekers.

• Unmatched Beach Beauty: The Algarve’s scenic beaches such as Praia da Marinha and Ponta da Piedade offer awe-inspiring views, making it a top choice for global tourists.
• Year-Round Appeal: While famous for its summer sun, the Algarve attracts visitors year-round with its mild winters and diverse attractions, including golf courses, historic towns, and vibrant nightlife.
• Award-Winning Resorts: The Algarve boasts several award-winning resorts, including Vila Joya, which was named the World’s Leading Boutique Resort. This adds to the region’s status as a luxurious getaway.

Madeira’s Consistent Global Recognition

Not to be outdone, Madeira continued its streak of triumphs by clinching the title of World’s Best Island Destination for the 11th consecutive year. This archipelago, known for its volcanic landscapes, lush forests, and charming villages, offers an authentic and versatile tourism experience.

• Natural Beauty: With its famous levadas (irrigation channels) and stunning mountainous terrain, Madeira is a paradise for nature lovers and adventure seekers alike.
• Cultural Richness: The island is also home to vibrant festivals, delicious cuisine, and a welcoming atmosphere that keeps visitors returning year after year.
• Sustainability at its Core: Madeira has focused on sustainable tourism, ensuring that its natural resources are preserved for future generations while still delivering exceptional experiences for travellers.

TAP Air Portugal’s Double Victory

In another highlight, TAP Air Portugal was awarded Best Airline to Africa and Best Airline to South America for its outstanding service and connectivity. TAP’s success underscores the airline’s pivotal role in connecting Portugal to the world, facilitating easy access for international visitors keen to explore the country.

• Seamless Connectivity: TAP’s extensive network ensures that travellers from all corners of the globe can effortlessly reach Portugal, making it a hub for international travel.
• Exceptional Service: TAP has earned accolades for its excellent customer service, making the flying experience as enjoyable as the destination itself.

Other Noteworthy Winners

Portugal’s tourism excellence extends beyond Algarve and Madeira, with several other destinations and companies earning recognition for their contributions to the global tourism landscape:

• Paiva Walkways (Arouca): Named the World’s Best Adventure Tourist Attraction, this stunning walkway offers visitors breathtaking views of the Paiva River and surrounding landscapes.
• Dark Sky Alqueva: Hailed as the World’s Best Responsible Tourism Project, Alqueva’s initiative to preserve the night sky has attracted stargazers and environmentalists alike.
• Parques de Sintra – Monte da Lua: For the 13th consecutive year, Parques de Sintra – Monte da Lua was recognised as the World’s Best Conservation Company, showcasing Portugal’s commitment to preserving its natural and cultural heritage.

Why Portugal is a Global Tourism Powerhouse

Portugal’s remarkable performance at the 2025 World Travel Awards further solidifies its position as a global tourism powerhouse. Here’s why:

• Diverse Destinations: Whether you’re visiting the pristine beaches of the Algarve, hiking through the mountains of Madeira, or exploring the cultural gems of Lisbon, Portugal offers something for everyone.
• Rich Heritage: Portugal’s centuries-old traditions, rich history, and vibrant culture create an immersive experience for tourists, whether they’re visiting UNESCO World Heritage sites, exploring quaint villages, or indulging in local cuisine.
• World-Class Hospitality: From boutique resorts to luxurious five-star hotels, Portugal provides a wide range of accommodation options, catering to every type of traveller.
• Sustainable Tourism: With an increasing focus on eco-friendly initiatives, Portugal is leading the way in sustainable tourism, ensuring that its stunning natural resources remain intact for future generations.

Conclusion

Portugal’s outstanding achievements at the 2025 World Travel Awards reflect the country’s unwavering commitment to providing top-tier experiences for travellers. Whether it’s the beaches of the Algarve, the lush landscapes of Madeira, or the vibrant culture of Lisbon, Portugal continues to enchant visitors from around the world. As it secures its place as a leader in global tourism, it remains a must-visit destination for anyone seeking an unforgettable travel experience.