All Nippon Airways and Travelport Drive Next Phase of Airline Retailing Across 40 International Markets

Published on December 18, 2025

ANA partners with Travelport to expand NDC distribution across 40 markets, giving agencies full access to fares, ancillaries, and advanced booking services.

All Nippon Airways has taken a major step forward in modernising its global airline retail strategy by expanding its distribution capabilities through a new collaboration with Travelport, a major multi source travel content and technology provider. The initiative enables the airline’s New Distribution Capability content to be made available across 40 international markets, significantly widening access to its products for the global travel trade.

The rollout marks a strategic shift in how the airline connects with travel agencies, placing a strong emphasis on richer content, personalised offers, and more efficient retailing. Through this integration, travel agencies connected to Travelport can now access the airline’s full portfolio of fares, services, and ancillary products via NDC, allowing them to deliver a more transparent and customised booking experience to travellers.

Under the expanded distribution framework, the airline’s NDC content is delivered through Travelport’s next generation retailing platform, Travelport+. This platform is designed to support modern airline retailing by displaying dynamic offers and bundled products in a more intuitive way. Agencies gain visibility into the airline’s most competitive fare options alongside a comprehensive range of paid add ons, including advanced seat selection and other optional services that enhance the overall journey.

By making its NDC content available through a global travel technology platform, the airline is strengthening its relationship with the agency community while ensuring consistency across indirect sales channels. Travel agencies benefit from improved workflow efficiency, clearer product differentiation, and the ability to present travellers with offers that more closely match their preferences and budgets.

The expansion across 40 markets reflects the airline’s broader commitment to technology driven innovation and customer centric distribution. As global travel demand continues to evolve, airlines are increasingly focused on moving beyond traditional fare displays to more flexible and retail oriented models. NDC plays a central role in this transformation by enabling airlines to control how their products are presented and sold, while also supporting more tailored pricing and service options.

For Travelport, the partnership reinforces its position as a key enabler of modern airline retailing. By aggregating and normalising NDC content alongside traditional and low cost carrier offers, the platform provides agencies with a unified environment for comparison, booking, and servicing. This approach reduces complexity for agents while ensuring they can access the full value of airline products without fragmentation.

The collaboration also highlights a shared focus on scalability and global reach. Making NDC content available in multiple regions ensures that agencies worldwide can benefit from the same level of product transparency and retail sophistication, regardless of market maturity. This is particularly important as airlines seek to maintain brand consistency and service quality across diverse distribution landscapes.

As the airline industry continues its transition toward offer and order based retailing, partnerships like this signal a clear direction for the future. By combining advanced distribution standards with robust travel technology platforms, airlines and technology providers are reshaping how travel products are sold, managed, and experienced.

The launch of NDC content distribution across 40 markets positions the airline to better compete in a rapidly changing retail environment, while empowering travel agencies with the tools they need to deliver greater value to customers. It represents a significant milestone in the ongoing evolution of airline distribution, where innovation, choice, and seamless connectivity are becoming central to global travel commerce.