All Nippon Airways Transforms Japanese Travel Experience for UK and European Tourists with Unmatched Opportunity to Explore Hidden Regions Through Free Domestic Flights and Unique Cultural Escapes

Published on November 25, 2025

All Nippon Airways is offering UK and European travelers a unique opportunity to explore Japan’s lesser-known regions through an exclusive promotion, which provides free domestic flights to destinations beyond the typical tourist hotspots. This initiative, aimed at encouraging deeper cultural immersion, allows travelers to discover the hidden gems of Japan, from the scenic beauty of Tohoku to the tranquil onsen towns of Kyushu, all at no additional cost. By offering this exclusive access, ANA not only enhances the travel experience but also supports a more balanced distribution of tourism across the country, helping to alleviate congestion in popular cities and promoting sustainable travel practices.

All Nippon Airways (ANA) is introducing a new initiative aimed at enticing UK and European travellers to explore Japan’s lesser-known regions. In partnership with the Japan National Tourism Organization (JNTO), ANA is offering free domestic flights on its extensive regional network as part of a special promotion. This initiative runs from 24 November 2025 to 31 January 2026, and its primary objective is to encourage visitors to venture beyond Japan’s well-known urban centres and discover the hidden gems of the country.

The promotion is centered around ANA’s “Stopover & Add-on Free Fare,” which allows travellers to book multi-stop itineraries without paying additional fees for an Economy Class stopover. This feature enables passengers to visit both iconic cities like Tokyo and Kyoto and explore off-the-beaten-path destinations across Japan. These include the Tohoku region, famous for its scenic beauty, the historic onsen towns of Kyushu, and the tropical islands of Okinawa, all without extra costs.

ANA’s domestic flight network, one of the largest in Japan, boasts over 40 hubs, making it an ideal tool for promoting travel to the country’s lesser-explored areas. This extensive network gives international visitors the convenience of easily accessing destinations that are otherwise difficult to reach. By providing free domestic flights, ANA aims to promote more balanced tourist flows across Japan’s diverse regions. The move is also part of a broader effort to alleviate the concentration of tourism in popular spots like Tokyo, Kyoto, and Osaka, areas that typically attract the majority of inbound visitors.

Japan’s tourism numbers have been impressive in recent years. In 2024, nearly 37 million international visitors arrived in Japan, setting a new record. However, much of this traffic is concentrated in a few major cities. While surveys indicate that more than 90% of international tourists express an interest in exploring regional Japan, fewer than 10% actually follow through. ANA’s initiative aims to change this dynamic by offering the chance to explore areas outside the traditional tourist circuits.

The free domestic flights are a key part of ANA’s and JNTO’s strategy to promote sustainable tourism. The initiative encourages travellers to immerse themselves in local cultures and explore areas that might otherwise remain off their radar. In addition to visiting the iconic cities, travellers can now experience Japan’s rich regional diversity—helping spread the economic benefits of tourism beyond the most popular destinations. This also aligns with global efforts to promote responsible and sustainable travel by reducing overcrowding in high-traffic areas and boosting the local economies of more rural regions.

The initiative is not just about exploring well-known areas like Okinawa or Kyushu but also about fostering a deeper connection to Japan’s regional heritage. From the tranquil hot springs of Kyushu to the rugged mountains and picturesque landscapes of Tohoku, ANA is offering a chance to experience Japan’s natural beauty in a more relaxed and less commercialised setting. These areas are steeped in history and tradition, offering a unique glimpse into the country’s cultural richness.

As part of this promotion, Economy Class passengers who book flights by 31 January 2026 are eligible for up to two free domestic flights within Japan. This incentive allows travellers to make the most of their trip, adding extra destinations to their itineraries at no additional cost. This makes it easier for travellers to plan a thorough exploration of Japan without the financial burden of booking multiple internal flights.

This initiative also provides an opportunity for travellers to experience ANA’s exceptional in-flight service, which has long been recognised for its quality and hospitality. With ANA’s free domestic flights, international visitors can enjoy the convenience of a seamless travel experience as they navigate Japan’s expansive regional network. Additionally, the airline’s commitment to service ensures that every aspect of the journey—from check-in to boarding to inflight comfort—is handled with care, making the travel experience itself a memorable part of the adventure.

Through this promotion, ANA and JNTO are setting a new standard for how airlines and tourism bodies can work together to encourage responsible travel and balance the flow of visitors across a country. By promoting Japan’s regional destinations, they are helping to shape a more sustainable tourism model that benefits local communities and preserves the country’s natural and cultural heritage.

For UK and European travellers looking to explore Japan beyond its major cities, this promotion offers a unique and exciting opportunity to discover the country’s lesser-known regions without worrying about the cost of domestic travel. With ANA’s Stopover & Add-on Free Fare and the opportunity to book up to two free domestic flights, this initiative makes it easier than ever to experience the full breadth of Japan’s stunning diversity.

All Nippon Airways is giving UK and European travelers the chance to explore Japan’s hidden treasures with free domestic flights to lesser-known regions. This initiative promotes a deeper connection to Japan’s diverse landscapes while supporting sustainable tourism by spreading visitors across the country.

This promotion is not only a boost to regional tourism but also a reflection of ANA’s commitment to sustainable travel. By offering these free domestic flights, ANA and JNTO hope to inspire a new wave of travellers to engage with Japan’s vibrant local cultures and landscapes, ensuring that the benefits of tourism are felt far beyond the major urban centres. As the travel industry continues to evolve, initiatives like this represent a step towards more equitable and responsible tourism, helping travellers discover the true heart of Japan.