Alsirah Gardens in Madinah Set to Attract Ten Million Visitors Annually, Offering a Unique Journey Through Islamic History

Published on December 17, 2025

A major milestone in Saudi Arabia’s cultural and tourism sector was reached with the unveiling of the Alsirah Gardens project, a flagship development by QSAS, a Public Investment Fund (PIF) owned company. The foundation stone for this ambitious cultural destination was laid by His Royal Highness Prince Salman bin Sultan bin Abdulaziz Al Saud, the Governor of the Madinah Region. This project is set to become a world-class cultural destination, reflecting Saudi heritage and Islamic history, while also aligning with the Kingdom’s broader Vision 2030 objectives.

Alsirah Gardens: A Gateway to Saudi Heritage

The Alsirah Gardens cultural destination is designed to provide visitors with an immersive and contemporary experience of the Prophetic Biography, known as sirah. Located in the historic city of Madinah, the project will focus on the key moments of the sirah, blending nature, architecture, spirituality, and knowledge to create a unique experience. This innovative approach will offer pilgrims and visitors the opportunity to explore Islamic history in a new, modern light, while maintaining deep cultural and spiritual significance.

This ambitious project is an extension of the “Alsirah” brand, which includes the “Journey to Quba” experience and Bustan Al-Mustadal. Together, these components form the core foundation of the Alsirah Gardens development. Once completed, Alsirah Gardens will have the capacity to welcome up to 10 million visitors annually, solidifying its place as a global cultural and tourism hub.

A Vision for Economic and Social Impact

Eng. Yasser Al-Dawood, Chairman of QSAS, emphasized the long-term value of investing in cultural experiences, particularly in terms of fostering awareness and strengthening national identity. He noted that the Alsirah Gardens project would have a significant impact on both the local economy and the wider social fabric. By creating high-quality job opportunities and empowering national talent, the project aims to support local businesses, particularly small and medium enterprises (SMEs), and improve the overall quality of life for the community.

This cultural destination will provide not only a place of spiritual enrichment for visitors but also contribute to the economic development of Madinah and the broader region. The development is expected to play a key role in promoting Saudi Arabia’s rich cultural heritage and attract an international audience, further enhancing the Kingdom’s status as a leading tourism destination in the Middle East.

QSAS and PIF’s Commitment to Vision 2030 and National Tourism Strategy

Alsirah Gardens complements other major PIF investments in the entertainment and leisure sectors, including the Diriyah giga-project and Dan Company. These initiatives are part of the broader effort to diversify Saudi Arabia’s economy and increase the country’s appeal as a destination for both international tourists and domestic visitors.

Aligned with the objectives of the Pilgrim Experience Program, an initiative under Vision 2030, Alsirah Gardens is set to contribute to the Kingdom’s ambitious goal of attracting 150 million visitors annually by 2030. This project supports the National Tourism Strategy, which seeks to enhance Saudi Arabia’s position as a global tourism leader and showcase its rich cultural, religious, and natural heritage.

The Alsirah Gardens project will play a pivotal role in achieving these tourism goals, particularly by targeting cultural tourism, which is expected to grow significantly in the coming years. By focusing on integrating history and modernity, the development aims to provide a diverse, multi-layered tourism experience that appeals to both pilgrims and general visitors alike.

A World-Class Cultural and Tourism Destination

The launch of the Alsirah Gardens project represents a major step forward in Saudi Arabia’s efforts to enhance its tourism infrastructure. With a focus on Islamic history, culture, and spirituality, the destination will provide a unique offering for travelers looking to experience the Kingdom’s rich heritage in a modern context. By combining immersive storytelling, cutting-edge technology, and beautiful natural surroundings, Alsirah Gardens is poised to become one of the most important cultural landmarks in the Middle East.

In addition to its cultural and educational value, Alsirah Gardens is expected to drive substantial economic growth for the region. With the potential to attract millions of visitors annually, the project will generate significant revenue, create thousands of jobs, and foster sustainable tourism growth in Madinah. It will also contribute to the development of infrastructure and services that support the growing tourism sector in Saudi Arabia.

Commitment to Sustainability and Collaboration

Sustainability is a key pillar of the Alsirah Gardens project, with efforts focused on ensuring that the development is environmentally responsible while promoting long-term growth. Collaboration between local authorities, businesses, and international stakeholders will be essential in realizing the full potential of this initiative. The project will continue to evolve as it integrates new technologies and services, ensuring that it remains relevant and accessible to future generations of visitors.

Looking to the Future

As the foundation stone for Alsirah Gardens has now been laid, the development of this world-class cultural destination is officially underway. With the support of His Royal Highness Prince Salman bin Sultan bin Abdulaziz Al Saud and other key stakeholders, the project is expected to reach completion within the coming years, offering a new way for the world to experience the rich cultural and spiritual heritage of Saudi Arabia.

In the meantime, the Kingdom’s focus on enhancing tourism infrastructure, providing high-quality experiences for visitors, and investing in cultural heritage will continue to drive growth across the tourism sector. The Alsirah Gardens project, along with other PIF-supported initiatives, represents a bold vision for the future of Saudi Arabia as a global tourism destination, and it reflects the country’s commitment to sustainable, inclusive, and impactful growth.

[Image Credit: PIF]