AltiTunes Takes Flight From Big White Ski Resort As Tourists Flock To Sun Peaks For A New Alpine Festival Era

Published on December 2, 2025

On April 3rd and 4th, 2026, the AltiTunes Music Festival is going to happen in such a way that it will make beautiful the Sun Peaks Resort town area with live music and the clatter of ski boots, it will be an immersive resort-and-festival experience that will surely engage and entertain the audience in more ways than one. The festival after four years of being sold out on the slopes of Big White Ski Resort is now planning a move that is going to be very crucial in changing the perception of how mountain retreats and music lovers meet and interact.

Festival Makes the Move: From Big White to Sun Peaks

The organisers, Thick as Thieves Entertainment, officially confirmed that AltiTunes will relocate for its 2026 edition. According to their announcement, this decision reflects a long-held ambition to transform the festival into a full village takeover, making the resort itself a core part of the show.

At Big White, AltiTunes became a phenomenon since its inception in 2022: what began as a single-night gig blossomed into an energetic two-day celebration with multiple live acts, ski slopes by day and concerts by night. Each year, tickets sold out, underscoring the high demand for a festival that marries alpine adventure with music culture.

But come April 2026, the beats will fill the air above a different mountain village, one with its own vibe, terrain and promise.

Why Sun Peaks? The Appeal of a Village-Wide Festival Experience

Sun Peaks has long positioned itself not only as a top ski destination, but also as a hub for cultural events, live music and year-round alpine lifestyle.

Central to the move is the venue: Sun Peaks Centre Stage, described as Western Canada’s largest outdoor covered entertainment venue. Having a concert hall of this calibre inside the village proper offers festival-goers an easy, seamless transition: from hotel to slope, to dinner, and then to music, without the hassle of transfers or commuting.

As the executive director of the resort’s marketing arm remarked, hosting AltiTunes here gives Sun Peaks the opportunity to show what its mountain-community alive with adventure, camaraderie and celebration is really about.

This integration, ski by day, music by night, village-wide buzz all around, aligns perfectly with travel trends favouring immersive, multi-dimensional experiences. For tourists seeking more than just pistes, Sun Peaks now offers a full package.

What Sun Peaks Offers: Ski Slopes, Village Life, and All-Round Resort Vibes

Sun Peaks isn’t new to blending mountain life with cultural rhythm. The resort spans three alpine peaks, with a vast skiable area, numerous lifts, and terrain suited for both intermediate and expert skiers.

Beyond skiing and snowboarding, the resort village is designed to offer more: cosy chalets, ski-in/ski-out accommodation, a pedestrian village dotted with restaurants, bars and après spots, a lifestyle more than a holiday.

In recent years, the resort has boosted its cultural calendar: from summer concerts and arts festivals to community events that draw locals and travellers alike.

By combining all these elements with the anticipated influx of a high-energy crowd for AltiTunes, Sun Peaks could see a vivid spring season, where pistes, patios and performances converge.

What It Means for Travellers and Tourists: A Fresh Alpine Escape With a Party Pulse

For travellers, especially those accustomed to traditional ski holidays, AltiTunes at Sun Peaks represents something different: a chance to ski in fresh powder, explore a lively alpine village, dine and wine, enjoy après-ski culture, and then be swept up in a high-production concert under mountain skies.

It’s a chance to meet fellow travellers, ski lovers and music fans; to shift from adrenaline-filled downhill runs to dancing under the stars. And importantly, it creates a destination where winter sports and nightlife merge, making a holiday here more flexible and appealing, whether alone, with friends or family.

With tickets expected to sell out quickly (as in previous years), and accommodations in the village likely to be in high demand, travellers who want to be part of this unique mix would do well to plan early, think ski gear, lift passes, hotel bookings, and festival tickets.

What Happens to Big White and What AltiTunes Leave Behind

For four years, Big White has been the proud host of AltiTunes. The resort has world-renowned terrain: over 118 runs, glades, bowls, snow-covered forests, night skiing, tubing hills, ice-rinks, snowshoe trails, a haven for skiing families and powder seekers alike.

Guests at Big White enjoy a full winter programme: from downhill skiing to snowmobiling, night skiing, cross-country trails, and a bustling ski-in/ski-out village with shops, restaurants and accommodations designed for convenience and comfort.

AltiTunes helped bring a fresh après-ski dimension to the resort’s winter appeal. Its departure may be felt by returning guests used to that blend of ski-by-day, party-by-night energy. But Big White remains a top-notch destination for families, ski purists and snow-lovers seeking classic alpine ambience.

For travellers, this shift may also open room for exploring alternative experiences, perhaps pairing a Big White ski trip with a separate festival-oriented visit to Sun Peaks in the same season.

A New Chapter for Sun Peaks: A Destination Poised to Shine in 2026

As the mountain air gets thinner and the days lengthen, Sun Peaks is gearing up to host one of Canada’s most anticipated ski-music festivals. The move of AltiTunes here feels like more than just a change of scenery: it could signal the start of a new kind of alpine tourism, one that blends adventure, culture and social energy.

The spring season at Sun Peaks, having all the tourists’ dreams of mountains, music, community, and the joys of après-ski, may be the time when the resort really offers something special for the visitors. Besides, it is the resort’s chance to present the very aspects contributing to its image of being more than just a ski hill: a lively village, a way of life, and unforgettable experiences.