AlUla, Saudi Arabia: Crowned 2025’s World’s Leading Cultural Tourism Project — Heritage Travel Soars

Published on December 8, 2025

AlUla, a desert destination in north-western Saudi Arabia, has been awarded the title of World’s Leading Cultural Tourism Project 2025 at the prestigious World Travel Awards. This recognition is a major milestone for AlUla, marking its transformation into a global cultural tourism hub. With its unique blend of ancient history, archaeological wonders, and stunning desert landscapes, AlUla is increasingly being recognized as one of the most significant heritage destinations in the world.

AlUla, which spans over 22,500 square kilometers, has long been a place of archaeological importance, home to some of Saudi Arabia’s most remarkable ancient sites. At the heart of AlUla is Hegra, also known as Mada’in Ṣāliḥ, which became the first UNESCO World Heritage site in Saudi Arabia. This site, with its over 100 rock-hewn tombs dating back to the Nabataean civilization, draws both historians and travelers alike. Hegra, along with AlUla’s rich history and captivating landscapes, was a key factor in its recognition at the World Travel Awards.

Beyond Hegra, AlUla is home to a diverse range of heritage sites, including ancient settlements, petroglyphs, and striking sandstone rock formations. These landmarks offer visitors a chance to explore the ancient history of the region while experiencing the breathtaking natural beauty that defines AlUla. The region’s ancient tombs, inscriptions, and archaeological sites make it an unparalleled destination for those interested in history and culture.

But it’s not just the historical significance of AlUla that has garnered attention. The region’s tourism infrastructure has undergone significant development, making it more accessible and attractive to international visitors. The Royal Commission for AlUla (RCU) has played a pivotal role in this transformation, overseeing projects that preserve the area’s heritage while providing a high-quality tourism experience. Through a careful balance of conservation and development, AlUla is positioned as a sustainable cultural tourism destination.

The establishment of world-class facilities, such as luxury accommodations, guided tours, and interactive cultural experiences, has helped elevate AlUla’s status as a must-visit location. Visitors can now tour the ancient tombs of Hegra, take part in cultural festivals, and explore the desert landscapes with ease. The development of AlUla’s infrastructure is in line with Saudi Arabia’s broader Vision 2030, which aims to diversify the country’s economy and promote tourism as a key driver of growth.

AlUla’s rise as a global cultural tourism destination is also supported by the region’s commitment to sustainable tourism. Efforts to preserve the area’s natural and cultural heritage are central to the development strategy. The tourism model in AlUla emphasizes low-impact, high-value experiences that allow visitors to connect with the environment without compromising its integrity. This approach ensures that the region’s historical and natural treasures will remain intact for future generations while providing economic benefits to the local community.

The tourism boost brought on by the World Travel Award will likely have far-reaching effects on the region’s economy, helping to attract more visitors and investment. The global recognition will put AlUla on the radar of cultural tourists, archaeologists, and nature lovers from around the world. As AlUla becomes more accessible, it is poised to play a key role in Saudi Arabia’s efforts to establish itself as a global cultural tourism leader.

In addition to its historical significance, AlUla is increasingly known for its modern cultural initiatives. The region hosts a variety of events, including art exhibitions, music festivals, and performances that celebrate both local and global culture. These events further enhance AlUla’s appeal as a vibrant cultural destination.

AlUla’s recognition as the World’s Leading Cultural Tourism Project 2025 highlights the growing importance of heritage tourism and the potential for destinations like AlUla to offer unique, immersive travel experiences. The region’s combination of ancient wonders, dramatic landscapes, and modern tourism offerings makes it a standout in the global tourism market.

As tourism to AlUla continues to grow, the region is expected to attract more international visitors, further boosting Saudi Arabia’s position on the global tourism map. The World Travel Award serves as a powerful endorsement of AlUla’s tourism offerings and sets the stage for future growth. With its stunning heritage, captivating culture, and world-class tourism infrastructure, AlUla is set to become one of the most sought-after cultural destinations in the world.

AlUla’s success story is just beginning. As the region continues to evolve, it will undoubtedly remain a shining example of how heritage tourism can be developed sustainably, preserving the past while building a vibrant future for both local communities and global travelers. For those seeking an authentic and unforgettable cultural experience, AlUla is now more than ever a destination to explore.