Amadeus and Priceline commit to innovate travel experience in new partnership deal

Tuesday, March 5, 2024

Amadeus and Priceline are joining forces in a deepening alliance that marries advanced airfare distribution, including New Distribution Capability (NDC) content, with premier technological solutions. This extended collaboration grants Priceline, a Booking Holdings entity, access to a broad spectrum of airline offerings through the Amadeus Travel Platform.

This fresh pact broadens the interaction between the two entities, granting Priceline entrance to Amadeus’ distinguished airfare selections to present customers with expanded options and a wider variety of ticket prices. In addition, the partnership is set to create a Custom Search feature aimed at providing Priceline users with tailor-made deals, enhancing customer satisfaction and boosting performance metrics such as search speed, discoverability, and transaction success rates.

Amadeus’ comprehensive access to global travel content significantly supports Priceline’s strategy for a Connected Trip, striving to establish a seamless travel booking and management ecosystem for consumers.

“The Connected Trip is pivotal to Priceline’s strategy, and core to that is a robust store of travel content,” said Matt Bell, Vice President, Flights, Priceline. “With a strong global offering, Amadeus is an ideal partner to help us deliver the most competitive content and help our customers experience the moments that matter to them.”

“Expanding our relationship with Priceline is a significant step for Amadeus, particularly in North America where our footprint in online travel is experiencing powerful growth,” said Sam Abdou, Executive Vice President, Global OTAs, IT & Distribution Sales, Amadeus. “At a time when travelers are booking trips with high expectations for their travel experiences, we are pleased to innovate with companies like Priceline that are highly recognized and trusted travel brands.”

Looking ahead, both Amadeus and Priceline are committed to a joint venture of innovation and cooperation to perpetually refine the travel booking and management experience.

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