Amadeus Drives Smarter NDC Searches Helping Airlines Focus on High Value Demand

Published on December 18, 2025

As global airline distribution continues its shift toward New Distribution Capability NDC, one operational challenge has consistently slowed momentum across the industry managing search traffic at scale. To address this growing pressure, Amadeus has introduced a new machine learning driven capability designed to restore balance between rising demand and system performance. Known as Advanced Airline Profile, the solution is now available within the Amadeus Travel Platform and is built to streamline how airline content is searched, filtered, and delivered.

The rapid expansion of NDC content has dramatically increased the number of search requests flowing into airline systems. While higher search activity reflects growing interest and broader access, a substantial share of these requests never convert into bookings. Airlines are often forced to process massive volumes of low value or non actionable queries, placing strain on infrastructure and inflating look to book ratios. In response, some carriers have limited NDC access or introduced restrictions for travel sellers, slowing adoption and reducing distribution efficiency.

Advanced Airline Profile tackles this issue at the source. Using intelligent filtering powered by machine learning and advanced parameters, the solution evaluates incoming requests from travel sellers before they reach airline systems. Irrelevant or low probability searches are filtered out early, ensuring that only high quality, meaningful queries are passed through. This proactive approach reduces unnecessary system polling and allows airline technology to operate more efficiently under growing demand.

The impact is immediate and measurable. Early deployments indicate that unproductive traffic can be reduced by more than seventy percent, depending on the airline configuration, without sacrificing the quality or availability of offers. Airlines experience a substantially lower look to book ratio, easing infrastructure load and improving system stability. With fewer wasted queries, carriers are able to concentrate resources on searches that are more likely to result in revenue.

Travel sellers also gain clear advantages. By removing friction from the search process, agencies and platforms can handle higher volumes with greater speed and reliability. Faster, cleaner searches enable sellers to scale their operations, improve response times, and deliver a smoother experience to travelers. The result is a more balanced ecosystem where both airlines and sellers benefit from optimized traffic flow.

A key strength of Advanced Airline Profile lies in its seamless deployment. The solution is being rolled out across all Amadeus enabled NDC airlines, with no action required from airline partners or travel sellers. Once activated, it operates automatically in the background, continuously learning and adapting to evolving search patterns and market behavior.

Advanced Airline Profile forms part of a broader portfolio of Amadeus solutions focused on improving search efficiency and traffic optimization across the travel platform. Together, these tools are designed to support sustainable NDC growth by ensuring that rising volumes do not compromise performance or commercial outcomes.

The product will be available by default to all airline and travel seller customers on the Amadeus Travel Platform. The phased rollout has already begun and is expected to be fully completed across all NDC airlines by the first quarter of 2026. As NDC adoption accelerates globally, this technology positions the industry to scale confidently, combining innovation with operational stability.

“After the implementation of Amadeus Advanced Airline Profile into Amadeus Travel Platform, the solution has successfully blocked more than 70% of irrelevant traffic to our system. This has enabled us to focus on the most relevant NDC shopping requests, resulting in higher conversion and lower system strain. That means sharper performance for us, more meaningful queries for travel sellers, and a smoother experience for our travelers.” Maxime Boussard

“Amadeus Advanced Airline Profile significantly reduces unproductive search volumes and channels focus toward high‑value requests. This optimization directly improves poll‑to‑book ratios and overall conversion rates, with seamless deployment and without disruption to existing workflows..” Sara de Biase

“Every day, airlines are flooded with NDC shopping requests ‑ many irrelevant or simply unactionable. This leads to sub‑optimal processes for both airlines and travel sellers and represents a significant cost issue for the whole industry. Amadeus Advanced Airline Profile helps address this challenge by enabling NDC search at scale. More solutions are coming soon, as we continue to deliver impactful, scalable capabilities for the entire travel ecosystem in close collaboration with our customers.” Delphine Domingues