Amadeus expands strategic alliance with Expedia Group pioneering NDC technology for enhanced travel retailing

Thursday, April 4, 2024

Amadeus has deepened its strategic alliance with Expedia Group, aiming to implement New Distribution Capability (NDC) technology for the premier global online travel agency. This extended partnership, spanning multiple years, underscores Amadeus’ dedication to driving the industry forward towards contemporary, enriched retailing practices. The objective is to foster an ecosystem where travel entities can offer enhanced value, thereby fostering industry advancement and enhancing the overall traveler experience.

Commenting on the agreement, Chris Hodges, Vice President, Global Connectivity &
Partner Solutions at Expedia Group, said: “Renewing our partnership with Amadeus and
integrating its aggregated NDC content to our connectivity portfolio marks a significant step
forward in our collaboration. This move further emphasizes our commitment to offering
travelers the widest range of choices and personalized experiences, in line with the
industry’s ongoing embrace of NDC technology.”

The NDC enables airlines to effortlessly craft and customize offers utilizing cutting-edge merchandising methods, while efficiently delivering them to enhance the shopping experience for travel sellers like Expedia Group and its clientele.

Sam Abdou, Executive Vice President Global Sales Airline IT, Distribution and Global
Online Travel Agencies, Amadeus, said “Amadeus is determined to enable all
stakeholders to make the most of the potential that NDC can deliver, and bringing one of our
largest online travel agency partners onboard is a great illustration of this. Building on our
relationships with both airlines and travel sellers, we are in a strong position to foster cross-
industry collaboration on NDC to the benefit of travelers everywhere.”

For nearly twenty years, Amadeus has collaborated closely with Expedia Group, a global powerhouse in online travel agencies. Renowned for its cutting-edge technology, Expedia Group continuously empowers partners with innovative solutions, driving growth and prosperity within the industry.

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