Amano Hotels Revolutionizes European Hospitality with Flexkeeping AI-Powered Automated Cleaning Technology

Published on December 6, 2025

In a major shift set to transform the European hospitality landscape, Amano Hotels, a renowned boutique urban lifestyle brand, has implemented Flexkeeping’s advanced automated cleaning technology across its entire portfolio in Europe and the UK. This strategic deployment marks a significant step in Amano’s commitment to modernizing its operations, enhancing guest experiences, and advancing sustainability through cutting-edge artificial intelligence.

A Fully Digital, Self-Service Experience

The integration of Flexkeeping’s automated services into Amano Hotels represents a bold leap toward a fully digital and self-service guest experience. By embracing Flexkeeping’s innovative Automated Services and Automated Cleaning tools, Amano Hotels aims to optimize workflow, enforce quality control, and uphold its sustainability goals. This initiative is particularly important given Amano’s model of outsourcing cleaning services, which Flexkeeping supports by offering remote monitoring and ensuring stringent quality assurance. The implementation of this technology is a significant move towards achieving tech-driven and eco-conscious hospitality.

Amano’s decision to scale Flexkeeping’s tools across its properties underlines the company’s commitment to operational efficiency and customer satisfaction. With the use of automation, the brand is not only enhancing back-of-house operations but also providing guests with a seamless and eco-friendly experience.

Flexkeeping’s Technical Innovation: Revolutionizing Hotel Operations

Flexkeeping’s cloud-based automated cleaning system is a groundbreaking solution designed to streamline hotel operations and improve efficiency across all departments. At its core, Flexkeeping integrates with Property Management Systems (PMS) such as Mews, Cloudbeds, RMS Cloud, Apaleo, Shiji, and Oracle OPERA to intelligently manage housekeeping, maintenance, and staff collaboration.

The technology’s power lies in its ability to pull real-time data from PMS systems, analyzing reservation details such as the length of stay, room rate, guest count, and real-time room status. This data is then used by Flexkeeping’s Automated Scheduling and Room Allocation engine, which generates and manages cleaning schedules and assigns rooms to housekeeping staff. The system’s ability to adjust tasks dynamically in response to real-time changes in reservation data ensures that schedules are always accurate, making housekeeping operations more efficient and responsive to guest needs.

Another standout feature of Flexkeeping’s technology is Flexie AI, an AI-powered voice assistant that enhances communication between staff members. Flexie AI translates instructions and updates into over 240 languages, enabling seamless communication across diverse, multilingual workforces. The AI assistant eliminates language barriers, ensuring that hotel staff can collaborate effectively, regardless of their native language. This is a game-changer for hotel teams who previously faced challenges in coordinating across different departments.

The Efficiency Gains: Improving Operational Productivity

Flexkeeping’s platform eliminates the need for inefficient, traditional hotel cleaning management processes such as paper checklists, phone calls, and instant messaging. The unified, real-time platform allows hotel staff to work more efficiently, streamlining communication, reducing delays, and facilitating data-driven decision-making. Managers are provided with 24/7 digital oversight of operations, which allows them to identify trends, spot bottlenecks, and optimize resource allocation.

Hotels using Flexkeeping have reported significant efficiency gains, with operations optimized by up to 70–90% and staff productivity increasing by 40%. These improvements have been attributed to the system’s ability to eliminate fragmentation in hotel operations, providing a more cohesive, data-driven approach to housekeeping and maintenance management.

Industry Implications: Competitive Advantages and Market Disruption

The decision by Amano Hotels to implement Flexkeeping’s automated technology has rippled through the hospitality and technology sectors, particularly following Flexkeeping’s acquisition by Mews in September 2025. This acquisition solidifies Mews’s position in the hospitality technology market and offers both opportunities and challenges for other players in the space.

Specialized AI companies focused on niche solutions within the hospitality industry, such as predictive analytics or natural language processing for multilingual staff communication, are likely to benefit from the success of Flexkeeping’s AI-driven approach. The rise of intelligent automation in hospitality, as demonstrated by Flexkeeping, validates the demand for such technologies and is expected to drive further investment in AI solutions that seamlessly integrate into larger platforms.

However, companies that offer standalone, less integrated solutions for housekeeping or staff collaboration will face greater competition as Mews’s comprehensive, AI-enhanced operating system sets a new benchmark in the industry. Established players like Oracle Hospitality, which provide their own property management solutions, will need to accelerate the integration of AI and automation features to stay competitive in this rapidly changing market.

The Broader Significance: Transforming Hospitality Operations with AI

The implementation of Flexkeeping’s automated cleaning technology in Amano Hotels goes beyond simple operational upgrades. It represents a significant shift in how the hospitality industry views and utilizes artificial intelligence. AI has evolved from being a tool used for simple tasks like chatbots and analytics to becoming an integral part of hotel operations, enhancing efficiency, sustainability, and guest experience.

Flexkeeping’s ability to optimize room turnovers, reduce manual input, and streamline housekeeping operations has led to a 30-40% reduction in operational costs for many hotels. This data-driven, real-time approach to scheduling not only improves operational efficiency but also supports eco-friendly practices, such as reducing energy, water, and chemical consumption by allowing guests to skip daily housekeeping services.

Moreover, this development is a step toward addressing labor shortages in the hospitality industry. While there are concerns that AI could replace jobs, the use of automation in hospitality is seen as an opportunity to augment the workforce, allowing staff to focus on more meaningful tasks such as guest interaction and personalized services. New roles that focus on managing AI systems and analyzing data are expected to emerge, which will require upskilling and reskilling initiatives for the existing workforce.

The Future of Hospitality: Predictive Maintenance and Hyper-Personalization

Looking ahead, the future of AI in hospitality is poised for even more transformative developments. In the next 1-3 years, hotels are expected to see the proliferation of smarter cleaning technologies, such as autonomous cleaning robots and smart sensors that can detect room cleanliness and automatically adjust cleaning schedules. Enhanced disinfection protocols, including UV-C sterilization robots, will become standard in the industry. Personalized cleaning services, tailored to individual guest preferences, will also become more common.

In the long term (3+ years), advanced robotics will evolve beyond basic cleaning tasks, with robots capable of complex navigation and real-time obstacle response. Hyper-personalization will be another key trend, with AI leveraging vast amounts of guest data to customize room environments and anticipate needs before guests even arrive. Predictive maintenance powered by AI and IoT sensors will also become more prevalent, allowing hotels to proactively address equipment issues before they cause disruptions.

Despite the potential for these advancements, several challenges remain, including high costs, integration issues with legacy systems, and staff training. There are also concerns regarding guest privacy and the extensive data collection required for personalized experiences. As AI continues to evolve in hospitality, the industry will need to strike a balance between technological innovation, guest experience, and ethical data practices.

Conclusion: A New Era in Hospitality Powered by AI

The widespread adoption of Flexkeeping’s automated cleaning technology by Amano Hotels marks a pivotal moment in the hospitality industry. This move demonstrates the growing role of AI in transforming operational processes, enhancing guest experiences, and driving sustainability. By embracing cutting-edge technology, Amano Hotels is setting a new standard for the future of hospitality.

As AI continues to evolve, its impact on the hospitality industry will be transformative, leading to more efficient operations, personalized guest experiences, and new opportunities for workforce development. The rise of intelligent automation in hospitality signals a shift towards a more data-driven, tech-enabled industry, where AI plays an integral role in optimizing processes and ensuring that hotels remain competitive in an ever-changing market.