Amari Bangsaen Debuts as ONYX Hospitality Group’s Premier Beachfront Destination in Thailand

Published on June 2, 2025

By: Paramita Sarkar

ONYX Hospitality Group, a leading hospitality management company in Southeast Asia, has officially unveiled Amari Bangsaen, its latest addition to the Amari brand portfolio.

Situated directly opposite the renowned Bangsaen Beach in Chonburi Province, Thailand, this new property marks a significant milestone in ONYX’s strategic expansion into emerging leisure and business destinations within the region.

Strategic Location and Accessibility

Amari Bangsaen is strategically located just over an hour’s drive from Bangkok and approximately 45 minutes from Pattaya, making it an ideal getaway for both domestic and international travelers seeking a coastal retreat without venturing far from urban centers. The hotel’s proximity to major transportation hubs, including Suvarnabhumi International Airport and U-Tapao International Airport, enhances its accessibility for guests arriving from various regions.

Accommodation and Amenities

The hotel boasts 154 elegantly designed rooms and suites, offering guests a choice of deluxe rooms with garden, pool, or ocean views, as well as spacious suites for those seeking an elevated experience. Each accommodation is equipped with modern amenities, including high-speed Wi-Fi, smart TVs, and private balconies or terraces, ensuring a comfortable and connected stay.

Guests can indulge in a variety of dining options at Amari Bangsaen. The Amaya Food Gallery serves a diverse array of Asian and Western cuisines in a vibrant, market-style setting. For a more relaxed atmosphere, the Aloha Beach Cafe offers beachfront dining with creative cocktails, while the Aqua Eatery & Bar provides poolside refreshments and snacks. The Maitree Bar is perfect for unwinding with signature Thai cocktails in a stylish environment.

Wellness and recreation are integral to the Amari Bangsaen experience. The Breeze Spa offers a range of treatments designed to rejuvenate the body and mind. Fitness enthusiasts can take advantage of the FIT Centre, equipped with professional-grade equipment. Families traveling with children will appreciate the Kids’ Club, a cheerful space designed for young guests to enjoy engaging activities.

Meetings, Incentives, Conferences, and Exhibitions (MICE) Facilities

Amari Bangsaen is poised to become a prominent venue for MICE events in the region. The hotel features 15 versatile function rooms, including the Grand Pacific Ballroom, capable of accommodating up to 1,000 guests. These state-of-the-art facilities are equipped with the latest audiovisual technology, making them suitable for a wide range of events, from corporate conferences to romantic weddings.

Commitment to Sustainable Tourism

In alignment with Thailand’s national tourism strategies, Amari Bangsaen emphasizes sustainable practices throughout its operations. The hotel incorporates energy-efficient systems, waste reduction initiatives, and locally sourced materials to minimize its environmental footprint. By promoting responsible tourism, Amari Bangsaen contributes to the preservation of Bangsaen’s natural beauty and cultural heritage.

ONYX Hospitality Group’s Vision and Expansion

The launch of Amari Bangsaen aligns with ONYX Hospitality Group’s vision to become “The Best Medium-sized Hospitality Management Company in Southeast Asia.” With a diverse portfolio that includes brands such as Amari, OZO, Shama, and Oriental Residence, ONYX continues to expand its presence across key markets in the Asia-Pacific region. The group’s strategic focus on emerging destinations like Bangsaen reflects its commitment to offering exceptional experiences in both established and up-and-coming locales.

Yuthachai Charanachitta, CEO of ONYX Hospitality Group, stated, “Amari Bangsaen is another remarkable addition to the Amari brand, positioned as an upper-upscale hotel offering full-service hospitality. The hotel is situated in a high-potential location with steady economic growth, particularly in the tourism sector. One key reason for adding this property is its highly convenient location—just a short drive from Bangkok, close to Pattaya, and near popular destinations in Chonburi province. It’s intended to meet the diverse needs of today’s travelers, whether they’re here for leisure, business, or large-scale events.”

Enhancing Bangsaen’s Appeal

The transformation of The Tide Resort into Amari Bangsaen is expected to elevate the profile of Bangsaen as a premier beachfront destination. By offering world-class accommodations and facilities, the hotel aims to attract a broader demographic of travelers, including families, couples, business professionals, and event organizers. This development is anticipated to stimulate the local economy and foster sustainable growth in the region’s tourism sector.

Conclusion

Amari Bangsaen represents a significant addition to Thailand’s hospitality landscape, combining the serene charm of Bangsaen Beach with the upscale amenities and services synonymous with the Amari brand. As ONYX Hospitality Group continues to expand its footprint across Southeast Asia, the opening of Amari Bangsaen underscores the company’s dedication to delivering exceptional guest experiences in strategically selected destinations.