Published on April 29, 2025

At a time when the concept of escape has shifted from luxury to necessity, Amavi by Clarks steps forward with a vision that feels both intuitive and quietly revolutionary. In a world marked by digital fatigue, urban sprawl, and the erosion of stillness, Amavi offers second homes that do more than shelter. These spaces are sculpted by the natural world, informed by thoughtful design, and elevated by the gentle touch of hospitality.
The name itself—Amavi—comes from the Latin word meaning “I loved.” This isn’t a coincidence or a stylistic flourish. It reflects the core philosophy of the brand: that homes should be places where love is felt—love for beauty, for calm, for place, for pace. Amavi by Clarks was conceived with the belief that where we live—even for brief moments—should help us reconnect to something elemental. These are not just properties; they are sanctuaries where one slows down enough to listen, breathe, and belong.
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Unlike many second-home developments that focus on high-profile, high-density tourist hubs, Amavi builds in places the world hasn’t yet rushed to. These aren’t forgotten regions, but rather undiscovered gems—landscapes still intact, communities still rooted, and rhythms still real. Each location is chosen not just for its visual appeal but for its ability to offer something rare in today’s frenzied world: space to think, feel, and simply be.
Yet solitude is never mistaken for seclusion. Amavi homes are intentionally located in settings that strike a delicate balance—close enough to life’s essentials and cultural richness to remain connected, but far enough to offer respite. The result is what the brand calls a life of “curated leisure.” It’s not about detaching entirely; it’s about being selective with time, energy, and experiences.
Architecture and design at Amavi properties mirror this philosophy. Built in harmony with the land, the homes are designed to frame rather than fight nature. Locally sourced materials, regionally influenced aesthetics, and sustainable building practices are central to the ethos. Interiors are shaped to calm the senses—minimalist but warm, functional yet personal. Large windows let the outside in; natural light flows freely. These are homes meant to slow your pulse and open your perspective.
Hospitality, often an afterthought in real estate, is foundational here. Amavi doesn’t stop at handing over keys; it ensures residents feel continually welcomed. Services typically reserved for luxury resorts—concierge assistance, curated experiences, seamless maintenance—are integrated into everyday living. Whether it’s a private yoga session at dawn, a chef-prepared meal under the stars, or simply a stocked pantry on arrival, the brand anticipates needs before they’re spoken.
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In many ways, Amavi by Clarks is not just redefining the second home—it’s redefining what home can be. In an era hungry for meaning and starved for stillness, these spaces offer more than escape. They offer return—not to a physical address, but to oneself.
The journey begins with Mount Kusur, a hilltop sanctuary in the Western Ghats just over two hours from Mumbai. Overlooking the Kusur Valley and lake, it features private villas, panoramic views, and a clubhouse that brings together wellness, dining, and community. It’s a place where time stretches and every detail feels quietly intentional.
Amavi by Clarks is part of The Clarks Hotels & Resorts Group and brings decades of experience into the private world of Leisure homes. More than operational strength, it’s a shared philosophy. Of warmth without overstatement, and care that feels seamless by design. With a presence in over 110 destinations across two countries, Clarks strengthens the Amavi by Clarks vision: where living takes precedence over staying, and every moment is meaningfully composed.
Behind Amavi by Clarks is a leadership team united by clarity of thought and emotional intelligence. Sachin Agrawal, Founder and CEO, brings strategic depth shaped by two decades across Real Estate. Bajrang Bararia, Co-founder and COO, an IIM B Graduate, brings rigour and reliability with more than two decades of experience at Real Estate companies and Consulting firms.
Coming soon after Mount Kusur is Amavi by Clarks at Lake Pawna, a lakeside retreat designed for slow mornings, long stays, and quiet celebration.
With each new escape, Amavi by Clarks offers a life where nature leads, and leisure follows.
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Monday, December 1, 2025
Monday, December 1, 2025
Monday, December 1, 2025
Monday, December 1, 2025
Monday, December 1, 2025