AmaWaterways Introduces Exciting Travel Deals For Solo And Group Travelers Ready To Explore The World

Published on February 26, 2026

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AmaWaterways, an industry leader in river cruising, has launched eye-catching booking bonuses for both individual travelers and larger parties for select departures in 2027. Designed to enhance travel options for customers and provide more avenues for travel agents, this program is effective for new bookings made by 03.31.26. The company plans to address the sustained shift in demand for individual and group travel, moods in the demand for group travel in the industry.

Benefits for solo travelers and group travelers offer the opportunity for more cultural immersion while providing travel agents with the opportunity to enhance the value of their services. According to AmaWaterways’ Chief Sales Officer Alex Pinelo, group and solo travel incentives are designed to make the booking process more valuable to travelers and agents.

Booking Incentives: A Boost for Solo Travelers

As of now, solo travelers can enjoy a 10-percent single supplement on more than 500 sailings in 2026 and 2027. This offer applies to all stateroom categories excluding Suites. The single supplement discount is the first step by AmaWaterways to attract solo travelers to river cruises, as they typically pay more for single occupancy bookings.

AmaWaterways is introducing new solo travel incentives that are aimed at encouraging connections among singles traveling. Solo travelers are given access to small group excursions where they can enjoy bonding experiences with other travelers. In addition, more engagement will be offered with the river cruise experience with special activities and social events, as well as exclusive ship tours on embarkation day.

AmaWaterways provides accommodations where solo travelers can go on their own and socialize. The need to connect and socialize is a key focus for travelers who prefer to travel on their own.

Group Travel Discounts: Better Group Booking Incentives

AmaWaterways has increased its group discount from $250 to $500 per person. This discount, along with free gratuities, has made group river cruising even more appealing and affordable. Groups wanting a more customized experience can also book a Chef’s Table Restaurant for private, hosted dining experiences to elevate their culinary river cruise experience.

AmaWaterways understands that group travel can be more challenging, and to ease that, they are offering special departures with unique options, like guided wine and beer tastings. Such experiences are valuable for group travel, providing customizable and more culturally immersive travel experiences.

Additionally, AmaWaterways’ Enhanced Group Program offers more assistance for travel agents. Through this program, agents who book group travel will receive a complimentary seven-night cruise on select departures in 2026 or 2027, allowing them to experience AmaWaterways’ cruise service at no cost.

Enhanced Group Program: Supporting Travel Advisors

AmaWaterways appreciates how important travel advisors are to the company, and they have developed booking incentives to assist travel advisors with constructing group business. The Enhanced Group Program gives travel advisors the necessary resources to guarantee group travel bookings, which in turn allows advisors to provide their customers with the best travel experience.

Empowering travel advisors is exemplified by AmaWaterways offering a seven-night cruise to travel advisors meeting the group booking requirements. In addition to group bookings, AmaWaterways offers a solo booking incentive, which helps form a partnership with travel advisors and gives them the incentive to work.

Why Solo and Group Travel Are Growing Trends

The demand for solo travel continues to grow for several reasons. The leading factors are the increasing desire and need for a personalized travel experience. Solo travelers tend to be people looking for deeper connections with the destinations and the people. They enjoy culturally enriching travel experiences and provide a sense of community. AmaWaterways developed incentive programs to meet the needs of these travelers and to make solo travel easier.

Traveling together in a group has become very popular recently. More families are going for joint trips where grandparents, parents, children, aunts, and uncles are booking together. This is a great opportunity to create new family bonds and memories. Parents, children, and coworkers are also traveling together as a group. With group travel, you can save a lot of money due to group discounts and scheduled itineraries, which take away the hassle of planning.

AmaWaterways knows that these two travel types are dominant and growing, so it makes sense that they would focus their attention here. They also know the types of experiences people are looking for and are able to create packages that meet their expectations.

More and more people traveling alone or in groups want to have a more authentic experience and want to engage more with the local culture and people. AmaWaterways is putting this type of experience at the forefront of its focus. With this in mind, they have created experiences that are rich in authenticity and cultural connection.

Though there are many different ways to experience AmaWaterways river cruises, all travelers, whether traveling as individuals or in groups, will have the opportunity to experience the local culture, traditions, and history as they travel. Guided city tours and local food experiences are just some of the many great things that AmaWaterways includes in their river cruise itineraries.

Looking Ahead: A Bright Future for Solo and Group Travel

The cruise line industry is honored to reward the first group and solo travel customers. AmaWaterways is offering the first rewards and continuing to expand opportunities for group travel customers and solo travel customers. The rewards programs are based on growing trends and customers’ needs. The growing needs subsidize and ensure the longevity of group travel customers and solo travel customers.

Traveling preferences and benefits are expanding for solo travel customers and group travel customers. AmaWaterways creates possibilities for its customers to travel with solo travelers and groups. Traveling with solo travel customers or group travel customers for cultural and premium deep engagements, travel is preferred.

Conclusion: Future Prospects for Travel with AmaWaterways

AmaWaterways’ new solo and group travel booking incentives are a reflection of the need for more personal and culture-based cruises. Providing incentives for these two travel segments is creating a pathway for solo and group travelers to take amazing trips. Along with customized experiences and travel advisor support, their flexible options solidify them as a leader in river cruising and as a pioneer for more opportunities in a highly competitive environment.