Wednesday, February 14, 2024
American Airlines has joined forces with the reigning World Champions, the Texas Rangers, in a multiyear collaboration that designates American as the Official and Exclusive Airline and Airline Rewards Program of the Texas Rangers. This partnership encompasses various marketing and sponsorship benefits aimed at engaging fans both locally and beyond.
Ron DeFeo, Chief Marketing and Communications Officer at American, expressed enthusiasm about the partnership, stating, “This collaboration is a win-win for both American and baseball enthusiasts. Just as our airline connects people and destinations, we are excited to connect fans with the thrill of baseball and unforgettable experiences, particularly for our AAdvantage members. It represents a celebration of teamwork, passion, and the love of the game.”
Beyond the baseball field, fans can expect exclusive opportunities to travel to games and enjoy special privileges. These include activities like throwing the first pitch, enjoying suite seats, and engaging in meet-and-greets with beloved players. American aims to elevate the fan experience and bring them closer to the excitement of the game.
As part of the sponsorship activation, American will introduce an American Airlines-branded field-level First Base Lounge at Globe Life Field. This partnership builds upon previous collaborations between American and the Rangers, including joint efforts in community initiatives supporting organizations like Make-A-Wish, the Medal of Honor Museum, Stand Up to Cancer, Seats for Heroes, Faces of Freedom, and others.
Jim Cochrane, Executive Vice President and Chief Revenue Officer of the Texas Rangers, emphasized American’s longstanding partnership with the team, dating back to 2022. Cochrane highlighted the value of the new multiyear agreement, which solidifies American as the Rangers’ Official and Exclusive Airline and Airline Rewards Program partner. This collaboration opens avenues for fan-centric initiatives, such as an exclusive rewards program offering AAdvantage members access to unique experiences and the American Lounge, providing an unparalleled viewing experience at Globe Life Field.
As Dallas-Fort Worth’s largest carrier and the leading airline in Texas, American Airlines serves more than 230 destinations from Dallas Fort Worth International Airport (DFW), offering nonstop flights to all major cities where the Rangers play.
Saturday, April 27, 2024
