American Express Announces New Rewards Multiplier And Membership Perks For A Limited Time

Published on January 25, 2025

American Express has unveiled an exciting new rewards program for its credit cardholders, offering an impressive 25 Membership Rewards points for every Rs 100 spent. This exclusive offer is available for a limited period, starting from January 24, 2025, and concluding on January 28, 2025, inclusive of both dates. Additionally, American Express has announced an enhanced benefit under its Member-Get-Member (MGM) program, allowing participants to earn extra Membership Reward points during this promotional window.

American Express (AMEX) has introduced special limited-time promotions for its credit card members, featuring its Rewards Multiplier and Member-Get-Member (MGM) programs. The Rewards Multiplier offer will be available from January 24, 2025, through January 28, 2025, covering both dates. Meanwhile, the MGM program, which began on January 16, 2025, will continue until February 27, 2025, providing cardholders with extended opportunities to earn additional rewards.

American Express Member-Get-Member (MGM) Program

The Member-Get-Member (MGM) program by American Express runs from January 16, 2025, to February 27, 2025, including both start and end dates. Under this program, existing AMEX cardholders can refer others to apply for an AMEX card, allowing both the referrer and the referee to earn reward points based on a specific rewards structure.

For instance, if you refer a friend to apply for the American Express Gold Card, you’ll receive 4,000 additional Membership Rewards Points once their application is approved. Similarly, the referred person will earn 2,000 bonus Membership Rewards Points after spending Rs 5,000 within the first 90 days of card membership.

Details of the American Express Rewards Multiplier Program

Between January 24 and January 28, 2025, cardholders with eligible American Express cards can take advantage of the Rewards Multiplier program, earning 25 Membership Rewards Points for every Rs 100 spent.

This limited-time offer allows members to earn up to 5X bonus points when shopping with over 65 participating brands, including popular names like Apple, Nykaa, Tanishq, Flipkart, MakeMyTrip, and many others.

Enhanced Benefits Under the American Express Rewards Multiplier Program

During the promotional period, the standard Rewards Multiplier benefits will be replaced with an accelerated offer of 25 Membership Rewards Points for every Rs 100 spent. This enhanced benefit applies to eligible cards, including the American Express Platinum Card, American Express Gold Card, American Express Membership Rewards Credit Card, and select other AMEX Proprietary Cards.

It’s important to note that purchases of e-vouchers are excluded from this offer and will not qualify for the 25 points per Rs 100 spent benefit.

Eligibility and Bonus Points Limit
American Express cardholders can earn up to 25,000 bonus Membership Rewards Points per month through the Rewards Multiplier. These bonus points will be credited within 120 days of the transaction date.

How the Rewards Multiplier Works
The Rewards Multiplier is a dedicated shopping portal that allows AMEX cardholders to earn additional rewards by accessing their favorite shopping websites through the portal. The number of bonus points earned varies depending on the type of AMEX card being used, making it an exclusive and tailored benefit for members.

How to Earn Bonus Points Using the American Express Rewards Multiplier

Follow these simple steps to maximize your rewards with the American Express Rewards Multiplier program:

Step 1: Choose your preferred merchant and click on “Shop Now.” You do not need to log in to an account.

Step 2: Enter a few basic details and click on “Submit.” Ensure that your shopping cart is empty on the merchant’s website before proceeding.

Step 3: Once redirected to the merchant site, you can add items to your shopping cart as usual.

Step 4: Complete the checkout process using the same American Express Card you validated in Step 2 to earn extra reward points.

Annual Fees for American Express Credit Cards
Here are the details of the annual fees for various AMEX credit cards:

Annual Fees for American Express Credit Cards

• American Express SmartEarn Credit Card: Rs 495, plus applicable taxes.
• American Express Gold Card:
  • First-year fee: Rs 1,000, plus applicable taxes.
  • From the second year onwards: Rs 4,500, plus applicable taxes.
• American Express Membership Rewards Credit Card:
  • First-year fee: Rs 1,000, plus applicable taxes.
  • From the second year onwards: Rs 4,500, plus applicable taxes.
• American Express Platinum Travel Credit Card: Rs 5,000, plus applicable taxes.
• American Express Platinum Reserve Credit Card: Rs 10,000, plus applicable taxes.
• American Express Platinum Card: Rs 66,000, plus applicable taxes.

Do American Express Points Expire?
American Express Membership Rewards points do not have an expiration date. However, they can be forfeited under specific conditions outlined in the program’s Terms and Conditions.

Here are some key terms and conditions for the MGM program, as outlined on the American Express website:

• MGMer: An existing American Express cardholder who uses the online Member-Get-Member (MGM) platform to refer someone to apply for an American Express card.
• MGMee: The individual referred by the MGMer to apply for an AMEX card. This can include new customers or existing AMEX cardholders applying for a new card.
• Self-referrals (cardholders referring themselves) are strictly prohibited under this program.
• The offer is valid from January 16, 2025, to February 27, 2025, inclusive of both dates.
• Both the MGMer and MGMee are eligible to earn bonus Membership Rewards points if the MGMee’s card application is submitted by February 27, 2025, and subsequently approved following successful KYC completion.
• Bonus points will be credited to the MGMee within 10 weeks, provided they spend INR 5,000 within 90 days of card approval and pay the required annual fee.
• MGMer bonus points will also be credited within 10 weeks after the MGMee’s card approval.

Will Bonus Membership Rewards Points Be Awarded on Insurance Fees?
According to the American Express website (as of January 24, 2025), bonus Membership Rewards points will not be awarded on payments related to taxes, delivery charges, insurance fees, conversion fees, customs fees, or any other fees incurred during the purchase of goods or services.

Products and Services Excluded from AMEX Bonus Membership Rewards Points

Based on details provided on the AMEX website, the following products and services are excluded from earning bonus Membership Rewards points:

American Express has provided the following exclusions for specific merchants on its website:

• Ajio: Gold and silver coins are not eligible for rewards.
• Nykaa: Exclusions include gold and silver coins, gold and silver jewelry, and gift cards.
• Myntra: Gold and silver coins, as well as gold and silver jewelry, are excluded.
• Croma: Mobile phones are not eligible for rewards.
• Tanishq: Excluded items include Mia by Tanishq products, digital gold, the Golden Harvest Scheme, all silver products, and gift cards.
• Tata Cliq: Exclusions apply to beauty products on the mall, fine jewelry, and transactions made through https://luxury.tatacliq.com.