American Express Travel® Announces 2025’s Best Destinations for Your Next Adventure : Here’s new facts you need to know

Published on October 4, 2024

American Express Travel has just released its much-anticipated list of Trending Destinations for 2025, curated specifically with Millennial and Gen Z travelers in mind. This annual list highlights the top 10 must-visit locations, based on global bookings by American Express® Card Members and insights from the company’s worldwide network of Travel Consultants.

The 2025 Trending Destinations Include:

• Brisbane, Australia – Nestled between the Gold and Sunshine Coasts, Brisbane boasts top-tier museums, vibrant dining, and exciting nightlife.
• Brittany, France – Known for its unique culture and stunning coastal scenery, Brittany offers miles of seaside walking trails like the GR34.
• Franschhoek, South Africa – A picturesque town in the Cape Winelands with nearly 50 wineries, Franschhoek is the perfect complement to a safari vacation.
• Koh Samui, Thailand – This island gem combines lush jungles, white sandy beaches, and crystal-clear waters—ideal for both relaxation and adventure.
• Macau, China – A fusion of Portuguese and Cantonese influences, Macau is renowned for its UNESCO World Heritage sites, top-tier cuisine, and world-famous casinos.
• Moab, Utah, USA – The gateway to Utah’s “Mighty Five” national parks, Moab is a hub for outdoor activities like rafting, biking, and hiking amid its iconic red rock landscape.
• Nikko, Japan – A tranquil mountain retreat, Nikko blends Kyoto’s charm with stunning waterfalls and abundant hiking trails.
• Paros, Greece – This laid-back Greek island has emerged as a cultural hotspot, offering rugged coastlines, secluded coves, and sea caves.
• São Paulo, Brazil – A melting pot of culture, São Paulo boasts South America’s best museums, fashion scene, and street art.
• Sun Valley, Idaho, USA – A year-round destination, Sun Valley is perfect for outdoor enthusiasts, offering everything from skiing in winter to fishing and biking in summer.

“We aim to help our Card Members explore new places and create unforgettable experiences,” said Audrey Hendley, President of American Express Travel. “With more than 300 new properties added to The Hotel Collection this year, there are now even more destinations for our members to choose from.”

Expanded Hotel Collection:

In response to growing demand, American Express Travel has expanded The Hotel Collection by 40%, adding properties in over 50 new destinations. The collection now boasts more than 1,000 upscale hotels located near city centers, top tourist attractions, and vibrant nightlife. Members booking two or more nights through Amex Travel can enjoy room upgrades, early check-ins, late check-outs, and a $100 credit for eligible on-property charges like dining or spa services.

Some standout Hotel Collection properties in this year’s Trending Destinations include:

• Hotel X Brisbane Fortitude Valley – Situated in Brisbane’s lively fashion and nightlife district, this hotel is near top restaurants and boutique shopping.
• Hotel Barriere Le Grand Hotel Dinard – Overlooking St. Malo in Brittany, this historic hotel offers easy beach access and a promenade just minutes away.
• Avant Mar, Paros, Greece – Located on Piperi Beach and a short stroll from the charming village of Naoussa, this boutique hotel is perfect for a seaside getaway.
• ULUM Moab, Utah – A luxury resort with safari-style accommodations and panoramic views of Looking Glass Arch and Canyonlands National Park.
• Sun Valley Resort, Idaho – A premier outdoor destination offering a blend of adventure and luxury, from skiing to signature spa treatments.

Travel Benefits for Card Members:

In addition to accessing more than 1,400 airport lounges globally and travel consultants in 23 countries, American Express Card Members enjoy enhanced travel perks when booking through Amex Travel. These benefits include exclusive offers at properties in the Fine Hotels + Resorts® and The Hotel Collection programs, making travel more rewarding.