Americans Flock to Dubrovnik: A Tourism Boom Fueled by New US Routes

Published on December 4, 2025

The Dubrovnik-Neretva County, one of Croatia’s most popular and picturesque tourism regions, is experiencing a significant boost in American tourism, with 2025 figures showing impressive growth. From the start of the year to November 1, 2025, the region welcomed 267,259 visitors from the United States, marking an almost 14% increase compared to the same period in 2024. This surge underscores the growing importance of American tourists to the area, further solidified by the imminent launch of new direct flights from the US to Dubrovnik.

Dubrovnik, known for its stunning medieval Old Town, crystal-clear Adriatic waters, and its role as a filming location for the popular Game of Thrones series, has become one of the most sought-after European destinations for American travelers. The rise in American visitors is part of a broader trend of increasing international arrivals to the region, and local tourism officials are optimistic that this growth will continue as new routes to the US are introduced in the coming year.

Growth in American Tourists in Dubrovnik

The Dubrovnik-Neretva County has seen remarkable growth in American tourism in recent years. The sharp rise in the number of US tourists visiting the region in 2025 comes at a time when the area’s tourism infrastructure is improving to cater to the growing demand. The figures show a substantial jump from 235,113 American visitors in 2024, which represents a double-digit increase in a short period.

This boost in American tourism is a reflection of several factors, including Croatia’s growing popularity as a summer destination for US travelers, its cultural and natural attractions, and the increasing ease of travel between the US and Croatia. Dubrovnik, often referred to as the “Pearl of the Adriatic,” is particularly attractive to American tourists due to its rich history, architecture, and its appeal as a relaxing Mediterranean destination with easy access to surrounding islands and nature reserves.

American tourists are drawn to Dubrovnik for a variety of reasons, including its UNESCO World Heritage-listed Old Town, the Fort Lovrijenac fortifications, and its remarkable views of the Adriatic Sea. Visitors can explore the ancient city walls, wander through narrow stone streets, and enjoy world-class dining experiences. Dubrovnik is also known for its proximity to beautiful islands such as Lokrum and the Elaphiti Islands, providing tourists with opportunities for outdoor activities like hiking, swimming, and sailing.

The Impact of New US Routes on Tourism Growth

The tourism sector in Dubrovnik is expecting an additional surge in American visitors in 2026 with the upcoming introduction of new direct flights between the US and Dubrovnik. These new routes are expected to further simplify travel to the region, making it easier for Americans to reach Dubrovnik and explore its many attractions.

Currently, travelers from the US must connect through other European cities to reach Dubrovnik, but the introduction of direct flights will significantly reduce travel time and make the destination even more accessible. This development comes as part of Croatia’s strategy to position Dubrovnik as a prime destination for international tourists, particularly from the US, one of the world’s largest outbound tourism markets.

The new flights will also improve the overall tourism experience for American visitors, who will be able to travel with greater ease and flexibility. As the availability of direct flights increases, tourism officials are hopeful that the number of US tourists will continue to grow and contribute to the region’s economy.

Dubrovnik’s Attractions and Cultural Appeal

Dubrovnik’s growing appeal to American tourists is not only due to its natural beauty and Mediterranean climate but also its rich cultural and historical significance. The city is home to a wealth of cultural landmarks, including Sponza Palace, Rector’s Palace, and the Franciscan Monastery, all of which offer insights into Dubrovnik’s fascinating past. American visitors often seek out these historical sites as part of a broader interest in European history and architecture.

In addition to its historical attractions, Dubrovnik offers a wide range of experiences for American tourists. The city’s vibrant food scene features a mix of traditional Croatian cuisine and international influences, with many restaurants offering stunning views of the coast. Visitors can indulge in fresh seafood, sample local wines, and enjoy Mediterranean dishes while taking in the breathtaking views of the Adriatic.

For those interested in outdoor activities, Dubrovnik and its surrounding areas provide numerous opportunities for hiking, water sports, and island hopping. The city’s beautiful coastline is perfect for leisurely walks, while the nearby Mljet National Park and Korčula Island offer more active pursuits, including kayaking, cycling, and exploring natural parks.

Dubrovnik also holds a special place in pop culture, particularly for fans of the Game of Thrones series. The city served as the filming location for King’s Landing, and many fans from around the world, including the US, visit Dubrovnik to tour the iconic filming locations. Special guided tours of the Game of Thrones sites, including the Fort Lovrijenac and Dubrovnik City Walls, are popular among American visitors.

Economic Impact of the Tourism Boom

The rise in American tourists has a significant economic impact on the Dubrovnik-Neretva County. American travelers tend to spend more per visit than other international visitors, making them an important source of revenue for local businesses, including hotels, restaurants, tour operators, and retail shops. This boost in tourism has helped to support the local economy and create jobs within the hospitality and tourism sectors.

The continued growth in American tourism is expected to drive further investments in infrastructure, including the development of new accommodation options, transportation services, and cultural offerings. Dubrovnik is well on its way to becoming a year-round destination, with improvements in services catering to international tourists, including those from the United States.

Conclusion: Dubrovnik’s Bright Future in US Tourism

The Dubrovnik-Neretva County is experiencing an exciting period of growth in American tourism, with a nearly 14% increase in US visitors in 2025. With the introduction of new direct flights from the US in the near future, tourism numbers are expected to rise even further. Dubrovnik’s rich cultural heritage, stunning landscapes, and Mediterranean charm make it an ideal destination for American tourists, and the growing trend shows no signs of slowing down.

As Croatia continues to position itself as a top European destination for travelers from the US, the city of Dubrovnik will remain at the forefront of this tourism boom, offering an unforgettable experience for visitors seeking a mix of history, culture, and natural beauty.