Amra City: How Jordan’s New Mega‑Project Is Set To Reinforce Its Status As A Leading Tourism Destination!

Published on December 1, 2025

The unveiling of Amra City positioned the eastern part of Jordan, Middle East to be the next major concern of the modern comfort, entertainment, culture and history mix type of travelers. The stakeholders in tourism consider that the project is a turning point, providing a new urban location that together with ancient Jordan brings new types of visitors: families, those attending conferences, heritage lovers, and eco-tourists.

The vision behind Amra City, as unveiled by the government, is ambitious yet far from conventional. Rather than building another administrative capital, this project aims to relieve population pressure on existing cities like Amman and Zarqa, and at the same time, craft a green, smart‑city environment that doubles as a world‑class tourism hub.

What Amra City Offers: Attractions and Infrastructure

Amra City’s masterplan includes a range of facilities that together promise to satisfy the modern traveller’s demands for leisure, culture, business and comfort.

• International Exhibition & Conference Centre: A top‑tier venue designed to host global conferences, exhibitions and trade shows, a boost for business tourism that also supports hotels, restaurants, transport and logistics.
• Integrated Amusement / Entertainment City: Expected by 2028, this will offer family‑friendly entertainment, modern rides, leisure zones, turning Jordan into a destination for regional holiday‑makers beyond heritage‑site tours.
• Cultural & Educational Centres, Museums, Technology Hubs: These are meant to celebrate heritage, support learning, and perhaps even attract niche travellers, those interested in art, history, science or sustainable development.
• Ecological / Green Spaces & Environmental Park: A 1,000‑dunum environmental park, plus public‑transport links and sustainability planning, signalling a push for eco‑sensitive tourism and improved quality of life for residents.
• Sports City & Olympic‑Standard Facilities: As part of the broader plan, Amra City will also include sports infrastructure, useful for both sporting events and tourism, adding another layer to what Jordan can offer visitors.

This blend of offerings, from corporate events to family recreation, from culture to ecological leisure, is precisely what experts say will diversify Jordan’s tourism product and make Amra City attractive to a wide spectrum of visitors.

Heritage Meets Modernity: Connecting with Jordan’s Desert Castles

One of the most compelling aspects of Amra City is its proximity to historic heritage sites, especially the famed desert castles. Among them, Qasr Amra stands out as a crown jewel of early Islamic art and architecture, with its remarkable 8th‑century frescoes, ancient bathhouse and status as a UNESCO World Heritage Site.

By situating modern tourism infrastructure so near to such iconic heritage, Amra City allows for a seamless heritage-leisure-comfort travel experience. Experts suggest this will encourage longer stays, higher per‑visitor spending, and, importantly, help spread tourism flows beyond the traditional hotspots around Amman and major cities.

Moreover, for tour guides and travel operators, this blending of cultural sites and modern amenities offers a powerful narrative: visitors can explore ancient Umayyad heritage during the day, and then unwind in modern entertainment or cultural venues in the evening. This versatility is relatively rare, making Amra City a unique proposition in the region’s tourism landscape.

Socio‑Economic & Regional Impact: More Than Just Tourism

Beyond drawing travellers, Amra City is poised to deliver substantial socio‑economic benefits. Analysts argue that the project will create thousands of direct and indirect jobs, not only in tourism, but also construction, transport, retail, services, and technology sectors.

It’s also billed as a strategically planned city, rooted in sustainability and smart infrastructure, clean energy, public transport (bus rapid transit by 2029), and digital infrastructure. That sets the stage not just for modern tourism, but for a better standard of living for residents and a stronger investment climate for domestic and foreign stakeholders.

Thus, Amra City isn’t merely a tourism project, it’s part of a broader vision of economic modernisation under state direction. It aligns with the goals of expanding investment, decongesting major urban centres, and creating a new hub for growth.

Why Amra City Could Position Jordan as a Leading Regional Destination

• Diversified Offerings: With heritage sites, modern entertainment, business‑tourism infrastructure and green‑city planning, travellers nearly always need to travel elsewhere to combine all these. Amra City changes that.
• Accessibility + Connectivity: Located within reach of Amman and major transit routes, yet offering a fresh new destination, ideal for international and regional tourists seeking convenience plus novelty.
• Year‑Round Appeal: From conference‑driven business travel to family holidays, cultural education tours or sports events, the variety makes Amra City resilient to seasonal tourism dips.
• Supporting Local Communities & Decentralising Tourism: By shifting tourism focus toward Eastern Jordan, often overlooked previously, the project spreads economic benefit more evenly across regions, and relieves pressure on overcrowded tourist zones.

In doing so, it strengthens not only Jordan’s tourism credentials but also its broader appeal as a travel destination that balances ancient heritage with modern comforts.

A New Horizon for Jordan’s Travel Landscape

Whatever came before the archaeological and historical sites of Jordan, the desert‑castle heritage, and the astounding beauty of nature, now Amra City lures the visitors with a promise of the getting a brilliant blend with the past. There are expectations of local professionals in the tourism industry that as the city emerges the global image of Jordan will change: not only as a place of old stones, but a lively, advanced, conference, family fun, culture, nature, and history, all in one, destination, wrapped.