“Amsa Hospitality creates a new brand based on Arabian tradition,” says Laurent Cartier, the Chief Research and Development Officer

Saturday, March 9, 2024

In an enlightening conversation at the Saudi Travel Market 2024, our Founder Editor, Mr. Apratim Ghoshal, engaged with Laurent Cartier, the Chief Research and Development Officer of Amsa Hospitality, to delve into the ambitious trajectory and innovative strategies that are setting Amsa Hospitality apart in the burgeoning hospitality market of Saudi Arabia. This interaction not only offered a glimpse into Amsa Hospitality’s foundational ethos but also highlighted the company’s forward-thinking approach in aligning with Saudi Arabia’s dynamic hospitality landscape.

A Visionary Start-Up with a Dual Mission

Amsa Hospitality, a start-up created three years ago, stands out for its dual focus. Laurent Cartier outlined the company’s primary activities: launching hotels in Saudi Arabia’s secondary cities in response to governmental demand and creating a new brand that marries Arabian tradition with 21st-century technology. This dual strategy underscores Amsa Hospitality’s commitment to contributing to the Kingdom’s tourism and hospitality sector, aligning with the broader goals of Saudi Vision 2030 to diversify the economy and develop the tourism sector as a key economic driver.

Bridging Tradition with Modernity

A significant aspect of Amsa Hospitality’s brand philosophy is the seamless integration of rich Arabian traditions with the advancements of modern technology. Cartier’s excitement was palpable as he discussed the development of a brand that encapsulates the essence of Arabian hospitality while embracing the efficiencies and innovations of the current era. This approach is not merely about creating luxury spaces but about crafting experiences that resonate with the cultural heritage of Saudi Arabia and meet the expectations of the modern traveler.

The Journey Ahead: Launching the Flagship and Global Aspirations

The discussion also touched upon the company’s immediate plans, with the first hotel set to be established in Riyadh. Described as a ‘test hotel,’ this property will serve as the cornerstone for refining the brand’s concept before taking it to a global stage. Cartier’s vision for Amsa Hospitality is not limited to the GCC region but encompasses a worldwide presence, aiming to introduce the unique blend of Saudi hospitality and innovative service solutions to a global audience.

Positioning for the World Expo 2030

With the World Expo 2030 on the horizon, Amsa Hospitality is positioning itself to leverage the unprecedented attention Saudi Arabia will garner during this global event. Cartier acknowledges the Expo as a pivotal moment for the Kingdom and the hospitality industry, signifying a period of immense growth and opportunity. Amsa Hospitality’s development timeline, aiming for a significant brand launch by late 2024, is strategically planned to align with the buildup to the Expo, ensuring the brand is well-placed to welcome the international influx of visitors and participants.

Embracing Saudi Arabia’s Booming Landscape

Throughout the conversation, Cartier expressed enthusiasm for the dynamic changes sweeping across Saudi Arabia. The Kingdom’s focus on expanding its tourism and hospitality sector presents a fertile ground for innovation and growth. Amsa Hospitality, with its pioneering spirit and commitment to excellence, is poised to be at the forefront of these transformations, contributing to the shaping of a new era in Saudi Arabian hospitality.

Our exclusive interaction with Laurent Cartier at the Saudi Travel Market 2024 shed light on Amsa Hospitality’s ambitious plans to redefine hospitality standards in Saudi Arabia and beyond. By intricately weaving the threads of tradition and innovation, Amsa Hospitality aims to create a brand that is not only emblematic of Saudi Arabia’s rich heritage but also adaptive to the demands of the contemporary global traveler. As Saudi Arabia continues to captivate the world’s attention with its visionary projects and initiatives, Amsa Hospitality stands ready to contribute to this narrative of growth and transformation, marking an exciting chapter in the Kingdom’s burgeoning hospitality industry.

« Back to Page

• Amsa Hospitality focuses on Arabian culture and modern technology to mark in hospitality industry

• Saudi Arabia takes center stage at ATM 2024 in Dubai