Andalusia to Showcase AI-Driven Tourism Innovations at WTM London 2025: What You Need To Know

Published on November 2, 2025

As the UK remains the largest market for visitors to the Costa del Sol and the broader Andalusia region, local tourism representatives are gearing up for WTM London 2025. The prestigious event, which runs from November 4 to 6, will feature Andalusia’s tourism stand prominently, with a special focus on the integration of artificial intelligence (AI) and cutting-edge technology to shape the future of tourism.

For Andalusia, the World Travel Market is more than just a trade show, it is a platform to showcase its continued efforts to innovate and adapt in a rapidly changing industry. The region’s participation at WTM London is aimed at reinforcing its standing as a leading tourism destination while targeting new markets and building stronger connections with existing ones, particularly the UK.

AI-Driven Travel: The Focus of Andalusia’s WTM 2025 Stand

This year, the Andalusian tourism delegation will place a strong emphasis on the role of AI in travel technology, demonstrating how new tools and solutions are enhancing the tourism experience for visitors. From personalised itineraries to smart destination management, AI is expected to revolutionise how tourists plan, book, and enjoy their trips.

By leveraging AI to improve customer engagement and streamline services, Andalusia aims to meet the growing demand for more personalised and efficient travel experiences. The region’s tourism officials will also explore how AI can enhance sustainability, reduce environmental impact, and provide smarter solutions for both tourists and local businesses.

A Strong Focus on the UK Market

The UK has been the largest source market for Andalusia for years, with Costa del Sol and Seville remaining among the top destinations for British tourists. In 2023, the region welcomed a record number of British visitors, with tourism from the UK surpassing 2.5 million tourists. At WTM London 2025, the Andalusian delegation will aim to further cement these ties, with a strong focus on business-to-business (B2B) networking and showcasing the region’s value for UK travellers.

The event will offer a chance for Andalusia’s tourism professionals to engage with UK travel agencies, tour operators, and media, discussing new routes, seasonal offers, and technology-driven travel packages. The goal is to expand the region’s appeal not just to traditional tourists but also to millennial and tech-savvy travellers who value innovation and digital engagement.

What Andalusia Will Showcase at WTM London 2025

At its WTM London stand, Andalusia will highlight several key initiatives aimed at modernising its tourism offering:

1. AI-Powered Personalised Travel: Demonstrating how artificial intelligence helps craft personalised travel itineraries that cater to the unique preferences and needs of individual visitors.
2. Sustainability in Tourism: Focusing on AI’s role in promoting eco-friendly travel through smart energy solutions, waste management, and resource optimisation across Andalusian hotels, attractions, and transport services.
3. Smart Destination Management: Highlighting the region’s efforts to implement AI-driven tools for better crowd management, real-time feedback, and dynamic pricing for attractions and tours.
4. Cultural Immersion: Emphasising authentic travel experiences in cities like Seville, Granada, and Malaga, where AI helps bring cultural tours to life with augmented reality (AR) and interactive guides.

Additionally, AI-based mobile apps for self-guided tours and language translation services will be featured as examples of how technology can enrich the visitor experience.

Tourism Innovation Beyond Technology: Andalusia’s Unique Offerings

While technology plays a central role at WTM London, Andalusia will also highlight its rich cultural heritage and scenic landscapes that continue to draw millions of visitors each year. The region’s offerings go far beyond just technology, it is a place where ancient palaces, historic landmarks, and the Mediterranean coast offer travellers an immersive experience that blends the modern and the traditional.

The Andalusian cuisine, the flamenco culture, and the famous tapas will be featured in special events and demonstrations, allowing visitors to experience the region’s culinary richness while also engaging with the future of tourism technology.

Andalusia’s Future in Travel Innovation

As Andalusia gears up for its participation at WTM London 2025, it is clear that artificial intelligence will be a central theme in its bid to attract more visitors. With a focus on AI-driven travel experiences, personalisation, and sustainability, the region is positioning itself at the forefront of the evolving tourism industry. For UK travellers, this means more tailored experiences, smarter destinations, and a seamless blend of traditional charm with modern innovations.

Andalusia’s strong presence at WTM London provides an exciting glimpse into the future of travel, where technology and heritage combine to offer unforgettable experiences. As the region continues to evolve, it remains committed to sustainability and technology as key pillars of its tourism strategy, making it an increasingly attractive destination for the digital traveller of tomorrow.