Angola Hosts ITB Berlin 2026, Showcasing Its Vibrant Culture and Natural Beauty

Published on October 24, 2025

Angola to Lead the Way as Host Country for ITB Berlin 2026

Angola, a captivating and underexplored destination in southwest Africa, has been named the official host country for ITB Berlin 2026. The landmark announcement for the world’s leading travel trade show marks a significant milestone as ITB Berlin celebrates its 60th anniversary. Angola will take centre stage, offering a unique opportunity to showcase its culture, natural beauty, and diverse tourism offerings from 3 to 5 March 2026, at the Berlin Exhibition Grounds.

Angola Takes Centre Stage at ITB Berlin 2026

The partnership between Angola and ITB Berlin is a major opportunity for the country to display its rich tourism potential. With its sweeping coastlines, majestic waterfalls, vast deserts, and vibrant cities, Angola is set to introduce itself to the global tourism market. The country’s Ministry of Tourism and Messe Berlin, the organisers of ITB Berlin, formalized their partnership in a ceremony that set the stage for an unforgettable event.

Angola’s new tourism brand, “Visit Angola – The Rhythm of Life,” will be unveiled at ITB Berlin, highlighting the country’s dynamic cultural diversity and beautiful landscapes. The slogan reflects Angola’s vibrant spirit and invites the world to experience the rhythm of the country’s life through sensory experiences that blend nature, music, and tradition.

A Gateway to Discover Angola’s Rich Offerings

Angola’s participation as the host country is a unique opportunity to present its diverse range of tourism experiences to an international audience. The country’s rich natural beauty, including the Namibe Desert, Kissama National Park, and stunning waterfalls like the Kalandula Falls, will be highlighted during the event. Angola’s long, untouched coastlines are a draw for beach lovers and water sports enthusiasts, while its diverse cultural offerings will captivate those seeking a deeper connection to the country’s history and traditions.

Throughout ITB Berlin 2026, Angola will host a variety of events and experiences, showcasing its natural resources, wildlife, and vibrant cultural heritage. The opening gala, scheduled for 2 March 2026 at the CityCube Berlin, will be a spectacular introduction to Angola’s tourism offerings, setting the tone for three days of immersive cultural exchanges and tourism presentations.

Angola’s Tourism: An Undiscovered Gem in Africa

Angola is often considered a hidden gem within Africa’s tourism industry, and its emerging tourism sector is becoming a point of interest for eco-tourism enthusiasts, adventure travelers, and cultural tourists alike. The country’s unique landscapes, including pristine beaches, dramatic deserts, and lush forests, are beginning to gain recognition as must-visit locations for those looking for authentic travel experiences.

In addition to its rich natural beauty, Angola boasts a lively music and dance scene that offers visitors an opportunity to experience the pulse of local culture. From the urban vibrancy of Luanda to the ancient traditions of the interior, Angola is a country that caters to a wide variety of interests, making it a versatile and appealing destination for international tourists.

The Importance of ITB Berlin for Angola’s Tourism Vision

Angola’s involvement as the official host country at ITB Berlin 2026 comes at a crucial moment for its tourism sector. ITB Berlin has long been an important platform for destinations around the world to showcase their offerings to the global travel industry, and Angola’s participation is expected to attract attention from travel professionals and visitors alike.

The partnership with ITB Berlin serves as a significant step in Angola’s broader tourism development strategy. It presents the country with a valuable opportunity to create awareness of its diverse tourism products and establish Angola as a key player in the African tourism market. By engaging with travel professionals and media at ITB Berlin, Angola hopes to foster new partnerships and collaborations that will help promote its tourism sector globally.

Angola’s Tourism Future: A Rising Star in African Travel

Angola’s future as a leading tourism destination looks promising, as the country continues to invest in infrastructure, sustainable tourism, and its growing hospitality sector. The tourism ministry is committed to enhancing the country’s tourism offerings, while also ensuring that it remains an authentic and sustainable destination. With a focus on eco-tourism, cultural tourism, and adventure travel, Angola is poised to become one of the most exciting emerging destinations in Africa.

As the official host country at ITB Berlin 2026, Angola will have the opportunity to raise its profile on the global stage, attract new visitors, and strengthen its tourism industry. By showcasing the country’s diverse attractions, from its wild coastlines to its vibrant cities and cultural traditions, Angola is preparing to become a destination that offers travelers an unforgettable experience