AnniQ – new age marketing helping hotels to navigate hospitality rightly

Saturday, January 13, 2024

In the huge and expansive ocean of the hospitality sector, digitalization can be associated to the growth and development of ships in all these years. Each and every type of ship signifies a different level of digital maturity in hotels, reflecting on their voyage through the rowdy waters of the challenging market of today’s scenario.

Level 1 – The Wooden Ship of Conquests
A hotel looks like a robust wooden ship, circumnavigating through old-styled methods. Trust on predictable method of advertising, with restricted online presence. Guest communications are typically manual, and data is either not utilized well or completely unused.

Envision a welcome area with the rudimentary PMS for booking and marketing policies.
Now, a hotel has changed into a steamship. Started making use of digital tools, but they are elementary like spreadsheets for tracking something. A website, but now it’s more informational than interactive. Have entered into social media, but it’s not tactically utilized for meeting or data collection.

Growth in online bookings, but they’re mostly through OTAs, which cut into profits.

Level 3 – The Luxury Cruise Liner
Now, the Hotel is using cutting-edge digital strategies. Websites are interactive, a powerful presence on several digital platforms, and starting to use data to enhance guest experiences.

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