Ant International takes the lead in global fan celebrations for UEFA EURO 2024 in Berlin

Thursday, March 14, 2024

Ant International, as the Official Partner of the UEFA EURO 2024, is setting a remarkable precedent by integrating travel technology into one of the most anticipated sporting events of the year. The UEFA EURO 2024, scheduled from June 14 to July 14, 2024, will take place across ten German cities, culminating in a grand finale at Berlin’s Olympiastadion. This event is not just a celebration of football but a monumental occasion that brings together diverse cultures, showcasing the power of sports in bridging gaps and fostering unity.

“Nothing brings people closer together than travel, trade, and a legendary sport like football,” said Douglas Feagin, President of Ant International. “For European businesses, global enthusiasm over UEFA EURO 2024 brings not only international tourism revenue, but also the opportunity to grow their customer base. Through Alipay+, large and small European merchants can connect to Asian travellers through seamless, efficient digital payments and marketing offers enabled directly on their mobile phones.  Ant International is also excited to work with leading mobile payment partners from around the world to boost their users’ travel experience in Europe.”

Alipay+’s initiative to enhance the travel experience for visitors to Germany and other European destinations for the UEFA EURO 2024 is a game-changer. By expanding the acceptance of cross-border mobile payments and increasing merchant participation, Alipay+ is ensuring that fans can enjoy a hassle-free payment experience throughout Germany. This includes prime locations like Berlin’s Kurfürstendamm and Munich’s Hofbräuhaus, as well as major retailers, convenience stores, and tourist attractions.

The partnership with 13 international e-wallets and banking apps connects users with some of Germany’s largest tourist markets, promising an inclusive and accessible financial ecosystem for travelers. This network allows fans to make payments at stadiums, merchant stores, and more, using their native payment apps, thereby enjoying convenience, exclusive deals, and favorable exchange rates.

The Halle Institute for Economic Research’s estimation that the UEFA EURO 2024 will draw approximately 650,000 international fans, generating an additional €250 million in tourism revenue, highlights the significant impact of this event on Germany’s tourism industry. Moreover, Alipay+’s wide acceptance across Europe ensures that travelers can enjoy seamless transactions in major destinations like the UK, France, Italy, and Spain, thus enhancing the overall travel experience.

Ant International’s collaboration with Alipay+, Antom, and WorldFirst in launching a worldwide campaign is a testament to the innovative approach towards celebrating football while promoting travel technology. The introduction of a special UEFA EURO 2024 fan zone within the Alipay+ app and collaboration with global payment processing service providers like Antom to offer unique prizes and exclusive offers further enriches the fan experience.

This initiative not only benefits the fans but also supports small and medium-sized enterprises (SMEs) through WorldFirst’s lucky draw, encouraging global business participation in this festive occasion. Ant International’s comprehensive campaign for UEFA EURO 2024 perfectly illustrates how technology, travel, and sports can come together to create unforgettable experiences, fostering global connections and supporting economic growth in the tourism sector.

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