Antonio Prado: Brazil’s UNESCO-Recognized Sustainable Tourism Gem Celebrates Italian Heritage and Cultural Preservation

Published on December 30, 2025

In 2025, UN Tourism recognised Antonio Prado, a picturesque municipality in Brazil’s Serra Gaúcha region, as one of the world’s “Best Tourism Villages.” The prestigious recognition elevates the city as Brazil’s only choice among 270 contenders from 65 countries, demonstrating its unrivalled commitment to sustainable tourism and the preservation of its rich Italian immigration heritage. The award was presented at a ceremony in Huzhou, China, bringing global recognition to the municipality of just over 13,000 people, located about 180 kilometres from Rio Grande do Sul’s capital, Porto Alegre.

This remarkable achievement falls on the 150th anniversary of Rio Grande do Sul, a year in which the region commemorates its historical milestones while embracing forward-thinking tourism practices. Antonio Prado is one of 52 destinations worldwide to receive this honour in 2025, joining a select group that balances environmental and cultural preservation with economic progress.

Sustainable Tourism at the Heart of Antonio Prado’s Recognition

Antonio Prado’s selection was no mere coincidence. UN Tourism’s Best Tourism Villages programme, which enters its fifth edition in 2025, adopts a rigorous evaluation process to select destinations that align with key sustainability criteria. These include valuing local culture, promoting innovative public policies, and ensuring a positive impact on the community. The village stood out for its ability to combine environmental sustainability with the preservation of its Italian heritage while stimulating local income and creating jobs for residents.

The municipality’s model is based on fostering tourism that remains in harmony with the environment and social values. The historic centre of Antonio Prado, a vital part of its identity, has been safeguarded meticulously. Over 47 buildings are officially listed as heritage sites by IPHAN, Brazil’s National Institute for Historic and Artistic Heritage. These well-preserved wooden and stone structures, reminiscent of northern Italy, contribute to the town’s enchanting charm.

The Legacy of Italian Immigration in Antonio Prado

Founded in 1886, Antonio Prado is often regarded as the “gateway to Italian immigration in Brazil”, thanks to its extensive architectural ensemble that showcases the influence of its early Italian settlers. The narrow streets, flower-filled balconies, and colourful facades evoke the essence of Italian villages, with many of the buildings constructed in the style typical of northern Italy.

These historic structures, combined with the village’s overall rustic appeal, attract tourists keen on experiencing the authenticity of a place that has remained faithful to its roots. The town not only preserves its heritage through architecture but also by maintaining the cultural traditions passed down from its Italian ancestors.

The preservation of Antonio Prado’s Italian roots is more than just a matter of architecture—it extends to the town’s culinary traditions, local festivals, and cultural expressions, which together embody the values and customs of Italy. The attention to detail in maintaining these practices has earned the town a reputation as one of Brazil’s most culturally rich destinations.

Annual Festivals Celebrate Italian Heritage and Gastronomy

A significant aspect of Antonio Prado’s identity is its vibrant cultural calendar. The municipality celebrates a variety of festivals that highlight its Italian roots, attracting visitors from Brazil and beyond. One of the most popular events is the National Pasta Festival (FenaMassa), held every November. This lively celebration of Italian gastronomy draws over 50,000 visitors annually, celebrating pasta as the star of Italian cuisine. Visitors enjoy a feast of traditional dishes, making the festival one of the largest of its kind in the region.

Another long-standing tradition in Antonio Prado is Italian Night, which has been celebrated since 1980. The event is a heartwarming tribute to Italian family customs, with traditional recipes and an atmosphere that evokes nostalgia for past generations. The night serves as a time for the local community to come together, celebrating its shared history through food, music, and dance.

Additionally, the Wine in Piazza event further strengthens the town’s connection to Italian culture. By gathering local wineries, music, and culinary delights, Wine in Piazza not only fosters cultural exchange but also aligns with the sustainable tourism model embraced by Antonio Prado. This event is a testament to the village’s commitment to sustainable tourism, as it promotes local products while respecting the cultural heritage that underpins them.

A Model for Sustainable Tourism in Brazil

Antonio Prado’s recognition by UN Tourism enhances Brazil’s global presence in the tourism sector. Alongside other Brazilian locations such as Cocanha, Conceição do Ibitipoca, and Delfinópolis, Antonio Prado’s selection underscores Brazil’s growing influence as a destination for sustainable and culturally enriching travel. This marks the second time that Brazil has been represented in the Best Tourism Villages programme, reinforcing the country’s commitment to preserving its natural and cultural assets while promoting local economies.

For Antonio Prado, the international accolade is expected to increase its visibility on the world stage, attracting more tourists and bolstering the local economy. With its unique blend of history, culture, and environmental responsibility, Antonio Prado stands as a beacon for other municipalities aiming to combine economic growth with the preservation of cultural heritage.

The Broader Impact of Recognition

The recognition of Antonio Prado highlights a growing trend in global tourism—travellers increasingly seek destinations that combine environmental consciousness with cultural authenticity. This shift towards sustainable tourism is evident in the growing interest in rural and small-town destinations that offer more than just scenic views but also a meaningful connection to local traditions and practices.

In light of this, Antonio Prado’s achievement serves as a model for other tourism-driven communities in Brazil and across the globe. By adopting practices that respect both the environment and local cultures, the town has positioned itself as a leader in responsible tourism—a sector that continues to grow in importance as travelers become more discerning and mindful of their impact on the places they visit.

Antonio Prado’s Bright Future in Tourism

Antonio Prado’s selection as one of UN Tourism’s Best Tourism Villages of 2025 demonstrates the town’s ability to preserve its cultural heritage while promoting sustainable tourism practices. The village’s stunning architecture, rich history, and vibrant cultural festivals will help it continue to grow as a top destination for travellers looking for authentic, immersive experiences.

As Brazil commemorates this milestone, Antonio Prado’s international recognition not only benefits the tourism industry but also sets a precedent for other small towns around the world. With continued investment in heritage preservation and sustainable tourism, Antonio Prado is poised to thrive in the years ahead, welcoming visitors to experience its distinct blend of history, culture, and nature.