Arab Tourism Capital : Tunis Prepares for a Year of Tourism Growth and Cultural Events

Published on December 11, 2025

Tunis, the capital of Tunisia, has been officially named the Arab Tourism Capital for 2027 by the Arab Ministerial Council for Tourism during the 28th Ordinary Session held in Baghdad, Iraq, on December 8-9, 2025. This prestigious recognition highlights Tunis’ growing prominence in the Arab world’s tourism sector and paves the way for the city to play a central role in promoting regional tourism throughout the year. The announcement marks a significant milestone for Tunisia’s tourism industry and offers a unique opportunity to showcase the country’s cultural heritage, history, and modern attractions to international visitors.

The title of Arab Tourism Capital is awarded annually to a city within the Arab world that demonstrates exceptional efforts in promoting tourism, enhancing infrastructure, and preserving cultural heritage. By receiving this honor for 2027, Tunis is set to benefit from increased visibility, investment, and promotional opportunities within the Arab and global tourism markets. The recognition also comes at a time when Tunisia is working to strengthen its tourism sector, diversify offerings, and attract more international travelers.

Strengthening Tunisia’s Tourism Sector

Being named Arab Tourism Capital will provide significant momentum for the city of Tunis and Tunisia as a whole. With a focus on developing sustainable tourism, enhancing local infrastructure, and promoting Tunisia’s diverse cultural and natural heritage, the city is set to showcase the best of what the country has to offer. Tunis’ selection as the Arab Tourism Capital aligns with Tunisia’s broader goals to revitalize the tourism industry, attract more visitors, and contribute to the national economy.

Tunisia has long been known for its rich history, stunning Mediterranean beaches, and historical landmarks such as the ruins of Carthage and the medina of Tunis. The city of Tunis itself blends traditional Arab architecture with modern urban development, offering a unique mix of cultural experiences and contemporary amenities for visitors. By highlighting these features, the Arab Tourism Capital designation will bring global attention to Tunisia’s tourism offerings and provide a platform to share the country’s story with the world.

Key Tourism Developments in Tunis for 2027

Tunis will leverage its status as the Arab Tourism Capital of 2027 to promote both its historical attractions and modern developments. The city’s rich cultural heritage, including the Bardo Museum, home to an extensive collection of Roman mosaics, and the ancient ruins of Carthage, one of the most important historical sites in North Africa, will be key attractions for visitors. The medina of Tunis, a UNESCO World Heritage site, with its labyrinthine streets, historic mosques, and vibrant souks, offers an authentic taste of traditional Tunisian life, while also serving as a hub for contemporary art, music, and culture.

To enhance the visitor experience, Tunis is planning several infrastructure upgrades, including improvements to transportation networks, the development of new hotels and hospitality services, and investments in sustainable tourism practices. These efforts are expected to make the city more accessible, comfortable, and appealing for international tourists, particularly in light of the growing demand for eco-tourism and responsible travel.

The city will also host a variety of events throughout 2027, including cultural festivals, exhibitions, and conferences, which will attract both regional and international visitors. These events will showcase Tunisia’s diverse cultural landscape, from its vibrant music and arts scene to its delicious cuisine and traditional crafts. The increased number of cultural activities will serve to create more opportunities for tourists to immerse themselves in Tunisian culture and heritage.

Tunisia’s Regional and Global Tourism Appeal

As the Arab Tourism Capital for 2027, Tunis is poised to benefit from increased regional and global attention. The title allows Tunisia to position itself as a central hub for tourism in the Arab world and highlights the country’s potential as a key destination in the Mediterranean region. Tunisia’s geographical location, with easy access to Europe, the Middle East, and Africa, makes it an attractive destination for tourists from these regions.

For international travelers, Tunisia offers a wealth of experiences that extend beyond the traditional beach holiday. The country’s vast desert landscapes, including the famous Chott el Jerid salt flats and the Tozeur Oasis, provide unique opportunities for adventure tourism. Tunisia’s vibrant cities, such as Sousse and Monastir, are rich in history and culture, while the country’s Mediterranean coastline offers beautiful resorts and recreational activities.

By highlighting these diverse offerings, Tunis aims to attract a broader spectrum of tourists, from cultural travelers and adventure seekers to those seeking relaxation and luxury. In addition to promoting cultural tourism, Tunisia’s focus on eco-tourism and sustainable practices will help attract environmentally conscious travelers and support the growth of responsible tourism in the country.

Economic and Cultural Impact

The designation of Tunis as the Arab Tourism Capital will have a lasting impact on both the local economy and the country’s broader cultural landscape. The influx of tourists will create new opportunities for local businesses, particularly in the hospitality, retail, and food industries. Additionally, the tourism sector will provide employment opportunities for residents, helping to boost economic growth and reduce unemployment in the region.

Culturally, the Arab Tourism Capital title will also foster greater awareness and appreciation of Tunisia’s rich history, customs, and traditions. With the world’s eyes focused on Tunis throughout 2027, the city will be able to share its unique story, engage in cultural exchange, and build stronger international partnerships.

Conclusion: A Promising Future for Tunis and Tunisia’s Tourism

Tunis’ selection as the Arab Tourism Capital for 2027 represents a pivotal moment in the city’s tourism development. The year-long celebration of Tunisian culture, heritage, and tourism will not only attract visitors but also strengthen the city’s position as a leading tourism destination in North Africa and the Arab world. By investing in infrastructure, promoting sustainable tourism, and showcasing its historical and cultural treasures, Tunis is set to thrive as a global tourism hub, offering unforgettable experiences to travelers from all corners of the world.