Arabian Travel Market 2026 In Dubai Revolutionises Luxury Tourism By Integrating Hyper-Personalisation And Sustainability For The Ultra-Wealthy Traveller

Published on October 30, 2025

Dubai’s Arabian Travel Market 2026 is set to reshape the landscape of ultra-luxury travel by focusing on the integration of cutting-edge technology, hyper-personalisation, and sustainability. This shift reflects the growing demand for tailored, purpose-driven travel experiences, as the industry evolves to meet the desires of today’s elite travellers. With innovations like the ATM Ultra Luxury Lounge and a spotlight on cultural authenticity, the event will set the stage for the next generation of high-end tourism, showcasing how luxury brands are adapting to modern expectations and future challenges.

The future of ultra-luxury travel is set to be reshaped by advanced technology, cultural authenticity, and hyper-personalisation, according to the organisers of the Arabian Travel Market (ATM) 2026. The event, which will be held at the Dubai World Trade Centre from 4th to 7th May 2026, will focus on how technological innovations and individualised experiences are redefining the high-end tourism sector under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology.”

A key highlight of ATM 2026 will be the introduction of the ATM Ultra Luxury Lounge, a dedicated area aimed at connecting ultra-high-net-worth individuals with global luxury brands, private jet operators, and customised tour providers. This new feature will serve as the beginning of a long-term emphasis on the evolving relationship between luxury, technology, and sustainability, responding to the rising demand for experience-driven, purpose-focused travel both in the Middle East and across the globe.

The Shift Towards Technology, Authenticity, and Sustainability
In the past, ultra-luxury travel was primarily defined by comfort and exclusivity. However, this definition is rapidly evolving towards a more transformative model centred around access, hyper-personalisation, and conscious design. According to research by Fortune Business Insights, the global luxury travel market is projected to grow from USD 2.7 trillion in 2025 to USD 4.8 trillion by 2032. Additionally, Creative Zone, an advisory firm, estimates that the private jet market alone could surpass USD 943 million by 2029, highlighting the fast-paced expansion of this sector.

The expansion of luxury travel in the Middle East is reflected in major developments like Saudi Arabia’s Red Sea project, the upcoming Cheval Blanc resort on Dubai’s Naïa Island, and the private island Bvlgari Resort & Mansions in Abu Dhabi. These projects demonstrate the region’s increasing influence in shaping the future of ultra-luxury travel experiences, offering not just exclusivity but immersive and personalised stays that cater to the demands of the modern traveller.

Middle East Leading the Growth of Global Luxury Tourism
The latest ATM Travel Trends Report 2025, developed in collaboration with Tourism Economics, shows that demand for luxury travel in the Middle East continues to exceed global averages. Outbound luxury travel from the region is growing at twice the global rate, with Middle Eastern travellers spending approximately 50% more per trip than the global average. This trend underscores the increasing role of the Middle East in driving global luxury tourism.

At ATM 2026, iconic luxury brands like Mandarin Oriental, Four Seasons Hotels & Resorts, Jumeirah International, and One&Only will join leading island destinations such as the Maldives and Mauritius in showcasing their high-end offerings. These brands and destinations will highlight the shift towards travel experiences that go beyond luxury, focusing on bespoke, transformative experiences that prioritise personal fulfilment and cultural authenticity.

The 33rd edition of ATM will also feature IBTM @ ATM, catering to the meetings and events sector, and ATM Travel Tech, which will host over 180 exhibitors across two halls. With these additions, the event will further strengthen Dubai’s position as a global hub for tourism innovation, collaboration, and cutting-edge technology.

By 2026, ATM aims to solidify its role in setting the future agenda for ultra-luxury travel, ensuring that the industry remains at the forefront of evolving trends and innovations. As the demand for personalised and sustainable experiences continues to rise, ATM will provide a platform for leading global brands to showcase how they are adapting to the needs of today’s discerning, experience-driven travellers.

The convergence of technology, cultural authenticity, and sustainability will be key to shaping the future of luxury tourism. The ATM Ultra Luxury Lounge and the introduction of new travel trends will provide an essential space for the global luxury travel community to explore the new frontiers of innovation and redefine what it means to travel in ultimate luxury. The Middle East’s growing influence and investment in luxury tourism, combined with the demand for more meaningful and sustainable travel experiences, will undoubtedly drive the future of the sector as it continues to evolve.