Argentina Embraces Sustainable Carsharing: A Rising Trend Among Younger Generations

Published on December 20, 2025

Argentina is experiencing a profound cultural shift in transportation choices, with younger generations increasingly rejecting the traditional concept of car ownership in favour of more flexible, environmentally friendly alternatives. Between the ages of 25 and 40, an increasing number of people are looking for mobility solutions that fit their dynamic and resource-conscious lifestyles. In this new mindset, cars are no longer viewed as status symbols but rather as tools for improving experiences, facilitating travel, and embracing a smarter, more sustainable use of resources.

Carsharing, a business model that allows people to rent vehicles by the minute, hour, or day, has emerged as a popular choice in this transformation. Carsharing provides a practical, accessible alternative to car ownership, particularly during the summer months when mobility demand increases. This service, with its collaborative spirit and emphasis on sustainability, is increasingly regarded as the go-to mobility solution for those who want to move freely without the financial burden and commitments of vehicle ownership.

The Growth of Carsharing in Argentina: A Detailed Overview

A recent report from MyKeego, Argentina’s pioneering carsharing company, offers valuable insights into the evolving trends in the nation’s transportation sector. The findings highlight several key factors contributing to the rising popularity of carsharing, particularly among young adults.

According to MyKeego’s internal report for the first half of 2025, a remarkable 68% of the platform’s users are between 25 and 40 years old. This demographic represents a shift in mindset, where owning a car is seen as less essential, and on-demand mobility models are preferred. Notably, seven out of ten users do not own a car. This can be attributed to either financial constraints or a deliberate decision to opt for a more flexible, on-demand transportation model rather than committing to the long-term responsibilities of car ownership.

Moreover, more than half of MyKeego’s users prefer paying only for the actual use of a vehicle. This flexible payment structure eliminates the fixed costs associated with owning a car, such as maintenance, insurance, and registration. Instead, users pay exclusively for the time they spend using the vehicle, which aligns well with the values of efficiency and resource optimization.

Seasonality and Carsharing: The Summer Surge

One of the key takeaways from MyKeego’s report is the influence of seasonality on carsharing demand. As summer approaches, the frequency of car usage by MyKeego customers increases significantly. The report notes a 48% rise in usage during the summer months, indicating that warmer weather and holiday travel contribute to heightened demand for flexible transportation options.

Carsharing services are particularly favoured for short trips and getaways. In fact, 62% of MyKeego users choose the service primarily for these types of journeys. This highlights a broader cultural trend: young people today prioritize experiences over material possessions. Rather than investing in a car for everyday use, they opt for carsharing when a vehicle is needed for specific activities, such as weekend trips or exploring new destinations.

Environmental Benefits: A Growing Concern

Beyond convenience and cost, many carsharing users in Argentina are drawn to the environmental benefits of this service. A significant portion of users—approximately one in three—values the positive environmental impact of carsharing. By not owning a car that remains idle for most of the time, these individuals contribute to reducing traffic congestion, lowering emissions, and improving urban sustainability.

The carsharing model plays a vital role in addressing some of the major challenges faced by cities, such as overpopulation and excessive vehicle emissions. By reducing the number of vehicles on the road, carsharing helps minimize the environmental footprint of urban transportation, which is in line with global sustainability goals.

MyKeego’s Expansion and Future Outlook

In response to the growing demand for carsharing services, MyKeego has announced an exciting expansion. The company is adding 50 new vehicles to its fleet, bringing the total number of cars available for rent to 130. This expansion is a direct response to the anticipated increase in demand during the summer season, as well as the company’s recent launch in the coastal city of Mar del Plata. MyKeego aims to meet the changing mobility habits of younger generations by providing even more accessible and flexible options in key tourist destinations across the country.

The fleet expansion is especially timely, as MyKeego experienced a 95% occupancy rate during the recent long weekend. This strong performance has led the company to project similar—if not better—results during the peak summer months, particularly in Argentina’s most popular tourist spots. As young people flock to beaches, cultural hubs, and natural attractions, carsharing is expected to become the go-to option for convenient, affordable transportation.

Carsharing and the Collaborative Economy

Carsharing is not just a transportation trend; it represents a broader cultural shift toward the collaborative economy. In this model, ownership is replaced by access, and services are tailored to meet the specific needs of individual users. Carsharing integrates seamlessly into the collaborative economy, where users share resources, and access to goods and services becomes more flexible and efficient.

The success of carsharing services like MyKeego reflects a shift in societal values. Young people today are more interested in utilizing resources when they need them, rather than accumulating possessions. This mindset is aligned with the goals of the collaborative economy, which emphasizes shared access over individual ownership.

Moreover, carsharing contributes to urban sustainability in multiple ways. By encouraging the shared use of vehicles, carsharing helps reduce the number of cars on the road, which leads to fewer traffic jams and less pollution. This not only improves the quality of life for residents but also contributes to the overall sustainability of cities.

The Future of Mobility in Argentina

Carsharing is establishing itself as a sustainable and practical urban mobility solution in Argentina. As younger generations prioritise experiences over material goods, the demand for flexible, on-demand transportation options will only grow. Carsharing, with its low environmental impact, cost-effective pricing structure, and convenience, is a model that reflects the values of today’s urban population.

As MyKeego grows its fleet and expands into new markets, it becomes clear that carsharing is more than a passing fad—it is part of a larger movement towards smarter, more sustainable mobility. Argentina is taking significant steps in this new era of transport to reduce the environmental impact of urban mobility, resulting in a more collaborative, efficient, and sustainable transport system for all.