Around 2.5 million German tourists to visit United States by 2028

Friday, March 8, 2024

Tourism to the United States has seen a remarkable rebound, reaching pre-pandemic levels with aspirations for continued growth. At ITB Berlin 2024, U.S. Ambassador to Germany, Amy Gutmann, heralded this resurgence, indicating that travel from Germany to the United States has not only exceeded the two million mark but is also nearing 85% of the 2019 figures.

With projections for 2024 suggesting a full recovery to pre-pandemic numbers, Gutmann set an ambitious target of attracting 2.5 million German tourists by 2028, underscoring the importance of tourism as a vehicle for economic growth and cross-cultural understanding.

Sustainability stands at the forefront of U.S. tourism strategies, reflecting a global shift towards responsible travel. Ambassador Gutmann highlighted initiatives like those in Springville, Utah, where stargazing activities leverage the state’s natural assets — its dark, unpolluted skies and dry air — to offer unique, eco-conscious experiences. This approach not only showcases the diverse landscapes of the United States but also aligns with broader efforts to minimize tourism’s environmental footprint.

The support for tourism by the U.S. government, as emphasized by Gutmann, is not merely an economic strategy but a means to bridge the global divide through cultural exchange. This commitment is visible in the variety of experiences cities across the nation offer, extending beyond the famed coastal metropolises to encompass the rich tapestry of American life.

Philadelphia, the second-largest city on the East Coast, has redefined itself as the “World Capital of Murals.” This transformation, from combating illegal graffiti to celebrating street art, highlights over 4,000 murals that adorn the city’s landscape, facilitated by active collaboration between artists, property owners, and the city authorities. This initiative not only beautifies the urban environment but also invites visitors to engage with the city’s cultural vibrancy in an innovative way.

Similarly, St. Louis champions its heritage and the quintessential American lifestyle through its iconic Gateway Arch, a UNESCO World Heritage Site, and its pivotal role along Route 66. The city’s dedication to preserving and promoting its musical and automotive history through the National Blues Museum and National Automobile Museum further enriches the visitor experience, offering a deep dive into America’s cultural legacy.

The concerted efforts by U.S. cities to diversify and enrich their tourism offerings reflect a broader trend toward creating sustainable, immersive experiences that highlight the country’s cultural diversity and natural beauty. From the starlit skies of Utah to the mural-lined streets of Philadelphia and the historic landmarks of St. Louis, the United States invites travelers to explore its myriad landscapes and stories.

As tourism from Germany and other countries continues to grow, these initiatives underscore the United States’ appeal as a destination that not only welcomes visitors with open arms but also offers them a tapestry of experiences that celebrate both its natural wonders and cultural heritage. With the goal of attracting 2.5 million German tourists by 2028, the U.S. tourism industry is poised for a vibrant future, one that promises to deliver authentic American experiences while fostering global connections and understanding.

« Back to Page

• Sarawak Sets the Stage for a Major Comeback at IMEX Frankfurt 2024 in Germany

• Ras Al Khaimah Economic Zone to Highlight Business Set-Up Solutions for German Investors at Hannover Messe 2024

• Germany introduces first Siemens battery hybrid trains

• Unique city hostels in Germany to stay for an affordable trip

• German Convention Bureau 2024: Pioneering Innovation and Sustainability in Germany Business Events Landscape