Arsenale and Simest Launch Dream of the Desert, Italy’s First Ultra-Luxury Train in Saudi Arabia, Marking a New Era in its Luxury Rail Travel

Published on December 24, 2025

The Dream of the Desert train, the very first Italian ultra-luxury train operating within the borders of Saudi Arabia, symbolizes an entirely new era within the realm of luxury travel in the Middle East region as well as across the entire world. Created by Arsenale with the joint efforts of Simest and various entities within the kingdom of Saudi Arabia, this project set to open its doors in 2026, aiming at reshaping the entire future of luxury travel with an unforgettable experience that combines the richness of the Middle Eastern heritage with the impeccable creativity of Italy.

Shaping the Future of Luxury Rail Tourism

The opening of Dream of the Desert signifies the growth of luxury rail tourism, which is increasingly gaining traction among affluent travelers seeking unique, slow-travel experiences that allow them to deeply connect with destinations. This trend is expected to expand, with luxury rail travel becoming an integral part of the future luxury tourism market. The Dream of the Desert’s exclusive travel routes through Saudi Arabia, including stops at UNESCO sites and the Jordanian border, will give global travelers the opportunity to experience the region’s stunning landscapes, historical landmarks, and cultural treasures in unparalleled luxury.

As travelers shift away from traditional high-speed flight options and increasingly seek immersive and slow tourism experiences, luxury trains like Dream of the Desert will redefine how high-end tourists explore the world. This evolving trend reflects the growing desire for authentic, experiential travel—where the journey itself becomes as much a part of the adventure as the destination.

A New Standard for Luxury Travel Experiences

Dream of the Desert sets a new benchmark for luxury travel by combining the comfort of five-star hotels with the adventure of exploration. Offering one- and two-night itineraries, the ultra-luxury train will provide exclusive onboard experiences, designed to deliver maximum comfort and personalization. The train’s Italian-designed interiors, luxurious dining options, and personalized service will offer a unique alternative to traditional luxury cruises or luxury hotel stays, attracting affluent travelers who prioritize both luxury and adventure.

With exclusive itineraries and cultural immersion, the train will offer high-net-worth individuals a bespoke experience that combines the luxury of rail travel with the ability to visit remote destinations and cultural landmarks in a way that other forms of travel cannot provide. This growing interest in luxury rail journeys will only intensify as more regions adopt similar high-end travel experiences.

Luxury Train Travel: The Future of Sustainable Tourism

As luxury travel becomes more closely linked with sustainability, Dream of the Desert’s focus on eco-friendly operations and sustainable tourism practices ensures it aligns with the future of responsible travel. Rail travel is considered one of the most environmentally friendly modes of transportation, emitting significantly fewer carbon emissions compared to air travel. As sustainable tourism continues to rise in importance, travelers are increasingly seeking destinations and experiences that minimize environmental impact while maximizing comfort and authenticity.

By offering a luxury tourism experience that is environmentally responsible, Dream of the Desert is contributing to the future of sustainable tourism in the Middle East. The luxury rail tourism market will likely grow as more tourism companies prioritize eco-conscious travel, and the success of Dream of the Desert may inspire similar ventures globally. As the luxury travel sector moves toward sustainability, rail tourism, with its lower environmental footprint, will become a key part of future travel trends.

A Catalyst for Regional and Global Tourism Growth

The introduction of Dream of the Desert will not only bolster luxury tourism in Saudi Arabia but also act as a catalyst for regional growth. By offering luxury rail travel to international tourists, the project will increase interest in Saudi Arabia’s tourism sector and further position the country as a key player in the Middle East tourism market. The luxury train’s route, which spans some of the region’s most stunning destinations, will contribute to long-term growth in tourism revenue while also stimulating local economies and supporting tourism-related industries in cities and towns along the way.

Additionally, Dream of the Desert will help develop Saudi Arabia’s reputation as a premium destination for travelers seeking luxury experiences in combination with cultural exploration. The luxury rail experience will not only attract tourists to Saudi Arabia but also encourage return visits and extended stays, further strengthening the country’s growing status as a tourism hub.

The Role of Luxury Travel in Diversifying Saudi Arabia’s Tourism Economy

Saudi Arabia’s ambitious tourism strategy is designed to diversify its economy, reducing its dependence on oil revenues and increasing investment in the tourism sector. Dream of the Desert is a prime example of how luxury tourism can contribute to this economic diversification. As a key project under Saudi Arabia’s Vision 2030, the train will help establish luxury rail tourism as a cornerstone of the nation’s efforts to become a leading global tourism destination.

With its blend of luxury, sustainability, and cultural immersion, Dream of the Desert will open up new opportunities for Saudi Arabia to attract affluent travelers from Europe, Asia, and North America, further positioning it as a key destination in the luxury travel market.

Dream of the Desert as a Game-Changer for Luxury Rail Travel

Dream of the Desert Launches a New Era of Luxury TrainTravel in Saudi Arabia & the Region: The opening of this unprecedented luxury train venture in the Middle East represents the dawn of a new age of luxury tourism in the area. The luxury rail tourism venture in the Middle East will be a driving force in the future of luxury tourism in the country. The tourism infrastructure of Saudi Arabia is developing rapidly. The luxury tourism venture in the Middle East will be a major catalyst in the future of luxury rail tourism in the country. It will lead the way in the further development of luxury tourism in the Middle East.