Ascott Launches Chelsea Football Club-Themed Hotel Suites in Jakarta, Marking the First in Asia for Passionate Fans

Published on December 1, 2025

The first-ever Chelsea Football Club (CFC)-themed hotel suites in Asia have been unveiled by Ascott, a renowned international hospitality company, in an exciting new chapter for travel experiences that blend luxury and sport. These unique suites are now on display at the two upscale establishments, Ascott Sudirman Jakarta and Citadines Sudirman Jakarta, as part of the third edition of The Famous CFC Jakarta, an international fan engagement event organised by Ascott. By fusing the luxury and comfort of hospitality with the passion of football, this launch represents a singular milestone and gives Chelsea FC supporters a new avenue to engage with their cherished team.

The Famous CFC Jakarta: A Celebration of Chelsea Football Club’s Global Community

Held on November 29 and 30, 2025, The Famous CFC Jakarta served as a vibrant celebration of Chelsea Football Club’s worldwide fan community. The event, which included a series of interactive activities, was designed to bring Chelsea supporters in Jakarta closer to the team. The focal point of the two-day event was the unveiling of the Chelsea-themed hotel suites, a tangible representation of the strong ties between Ascott and Chelsea FC. The suites, located at Ascott’s flagship properties in Jakarta, Ascott Sudirman Jakarta and Citadines Sudirman Jakarta, offer fans a unique opportunity to immerse themselves in Chelsea’s legacy, even while miles away from Stamford Bridge.

Former Chelsea FC captain and English football legend Gary Cahill played a key role in the festivities, engaging with fans and sharing his experiences during a fireside chat. The event also featured a fan meet-and-greet, a pre-match party, and a watch party for the highly anticipated Chelsea vs. Arsenal match, bringing the excitement of the football world into the heart of Jakarta. These activities underscored the immense enthusiasm and passion that Chelsea supporters in Indonesia have for their team, as well as the deep-rooted connection the club has with the region.

Chelsea-Themed Suites: A Closer Connection for Fans

The Chelsea-themed hotel suites at Ascott Sudirman Jakarta and Citadines Sudirman Jakarta have been designed with the club’s history, culture, and iconic blue colour scheme at their core. The rooms are adorned with memorabilia, club insignias, and decor that reflect the spirit of Chelsea FC, providing an unforgettable experience for the fans who visit. This partnership between Ascott and Chelsea FC offers a chance for visitors to enjoy a football-inspired stay, bringing a piece of Stamford Bridge to the vibrant city of Jakarta.

With these suites, Ascott has created a memorable and immersive experience for Chelsea FC fans, allowing them to celebrate their love for the club while travelling in comfort and style. The suites are not just a place to rest but a place to celebrate the game, offering fans the opportunity to live out their Chelsea FC passion in a truly unique setting.

The Future of Ascott and Chelsea FC’s Partnership: Lyf Chelsea London

The collaboration between Ascott and Chelsea FC goes beyond Jakarta, with future plans to bring the Chelsea spirit to London. In the second quarter of 2026, Ascott will open lyf Chelsea London near Stamford Bridge, marking a new chapter in their growing partnership. This will be Ascott’s first lyf property in London, and it is expected to offer a social-living experience unlike any other. The lyf brand, known for its bold and community-focused concept, is set to capture the energy of Stamford Bridge and the excitement of Chelsea FC in a new, innovative way.

The Lyf Chelsea London property will provide fans with a vibrant and immersive space to connect with one another, share their love for the club, and enjoy a dynamic stay. Ascott’s Chief Commercial Officer, Tan Bee Leng, highlighted that the opening of lyf Chelsea London will offer Chelsea FC fans a chance to experience both the heart of London and the passion of the Blues in a way that has never been done before. The opening of this property is set to be a game-changer, blending the worlds of football, luxury hospitality, and social living in one exciting new venture.

A Strong Partnership That Brings Football Closer to Fans

Dan McEwan, Director of Partnerships at Chelsea FC, expressed his excitement about the success of The Famous CFC Jakarta, noting that the event highlighted the powerful partnership between Chelsea and Ascott. He emphasized how the Chelsea-themed hotel suites brought the club closer to its global fanbase, offering a piece of Stamford Bridge to fans who may never have the chance to visit London. The launch of these themed suites is more than just an event; it is a celebration of Chelsea’s worldwide community, particularly in Indonesia, where support for the club runs deep.

This collaboration between a global football club and an international hotel chain shows the potential for sports to influence travel and hospitality experiences. The Chelsea-themed hotel suites are a testament to how brands can create memorable moments for fans, enhancing the travel experience while also nurturing brand loyalty.

Enhancing Travel Experiences with Football Passion

The launch of Chelsea-themed hotel suites in Jakarta aligns with Ascott’s broader mission to deliver heartfelt, experiential travel moments. Through partnerships like this one with Chelsea FC, Ascott continues to redefine the boundaries of luxury and experience-led travel. The introduction of themed hotel suites offers an immersive experience that goes beyond the ordinary hotel stay. Fans of Chelsea FC can now step into a space that celebrates their love for the club, all while enjoying the world-class service and comfort that Ascott properties are known for.

The Famous CFC Jakarta event, the Chelsea-themed suites, and the upcoming lyf Chelsea London property are all part of Ascott’s strategy to provide fans with immersive, social-living experiences that celebrate the world of football. Ascott’s commitment to offering unique, community-focused accommodations is further solidified by their collaboration with Chelsea FC, allowing them to create spaces that foster connection, passion, and excitement.

A Growing Partnership Between Chelsea FC and Ascott

The collaboration with Ascott Hotels is expected to deepen the bond between Chelsea Football Club and its supporters as the team continues to grow its global fan base. These football-themed suites, which range from Jakarta to London, signify the start of a new era in immersive travel where fans can celebrate their passion for the game in a way that improves their trip. The collaboration between Ascott and Chelsea FC will continue to influence travel for sports fans worldwide with upcoming initiatives like lyf Chelsea London.

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