Ashes Test In Perth, Australia, Triggers Unbelievable Tourism Surge, Shattering Records and Leaving Hotels Overflowing!

Published on November 22, 2025

The recent Ashes series opener at Perth Stadium has become a significant event, marking an exciting chapter for sports tourism in the city. With record-breaking crowds flocking to the venue, Perth has witnessed a remarkable surge in visitors, which is set to provide a substantial economic boost to Western Australia.

As thousands of cricket fans descended on the city, both international visitors and locals alike were captivated by the thrilling start to the series. This influx of visitors highlighted the power of major sporting events in driving tourism and boosting local economies, especially in Perth, which has become one of the most sought-after destinations for cricket lovers during the Ashes.

Record-Breaking Crowds Fill Perth Stadium

Perth’s Ashes opener on Friday saw a record attendance of 51,531 spectators, making it the largest crowd for a Test match in Western Australia’s history. The atmosphere at the stadium was electric, as cricket enthusiasts from all corners of the globe gathered to witness the intense competition between Australia and England. As the second day of the match progressed, the excitement only grew, with the stadium completely sold out by Saturday.

This surge in attendance is reflective of the broader trend of sports fans choosing to attend major cricket events in Perth, showcasing the city as a prime destination for international sports tourism. Such events are now pivotal in positioning Perth as an attractive location for not only sports lovers but also tourists seeking an authentic, thrilling experience.

A Major Boost for Local Tourism and Hospitality

With Perth’s hotels experiencing some of their highest-ever occupancy rates, the city has seen a substantial boost in its tourism sector. Local accommodations were in high demand, with many rooms booked months in advance as the Ashes series drew in cricket fans. This has translated into an economic boon for Western Australia, with hospitality businesses thriving from the influx of visitors.

The Australian Hotels Association (AHA) in Western Australia reported that Perth reached nearly 98% occupancy across the city, a figure that is rare for the region. The five-day Test match is considered one of the top events in the state’s sporting calendar, and the impact on local tourism has been significant. It is predicted that the Ashes event will generate approximately $10 million in revenue across the state’s hospitality and retail sectors, with pubs, restaurants, and other local venues benefiting from the influx of tourists.

Hospitality Industry Rises to the Challenge

As the demand for services increased, local businesses adapted quickly to accommodate the surge of visitors. Pubs and restaurants near Perth Stadium have become hotspots for cricket fans, offering a lively atmosphere with fans sporting the iconic red and white of England and the green and gold of Australia. The familiar chanting of the Barmy Army added to the excitement, creating an unforgettable experience for both visitors and locals.

Perth’s hospitality sector, particularly in the areas surrounding the stadium, has embraced the challenge of catering to the large crowds. With bars and eateries bustling with activity, the energy around the match was palpable. For many local venues, it was a chance to showcase the city’s vibrant nightlife and hospitality offerings to an international audience.

The Importance of Test Cricket for Perth’s Sports Tourism

While limited-overs formats like T20 and One-Day Internationals have gained popularity, Test cricket remains the true cornerstone of the sport for diehard fans. The Ashes, with its rich history and intense rivalries, attracts visitors who are eager to experience cricket at its highest level. For many fans, attending a Test match in Perth is a once-in-a-lifetime opportunity, providing a chance to witness the unique atmosphere of a full five-day match.

Perth, known for its vibrant culture and breathtaking landscapes, offers more than just world-class cricket. The city’s status as a premier sports tourism destination is further cemented by events like the Ashes series, which bring in fans eager to explore all that the region has to offer.

Perth’s Growing Status as a Global Sports Tourism Hub

The success of the Ashes Test match in Perth underscores the growing significance of sports tourism in the region. Major events like these not only elevate the profile of the city as a sporting destination but also attract an increasing number of international visitors. The ripple effect of such events is evident in the local economy, with Perth’s hotels, restaurants, and retail outlets experiencing a significant boost.

As more sporting events make their way to Perth, it is clear that the city is establishing itself as a key player in the global sports tourism market. With its world-class facilities, stunning landscapes, and thriving hospitality industry, Perth is well on its way to becoming one of the leading destinations for cricket fans and sports tourists alike.

Conclusion: Perth’s Dynamic Sports Tourism Future

The recent Ashes series has provided Perth with a unique opportunity to showcase its tourism potential to the world. The economic benefits of hosting such an iconic event extend far beyond the cricket field, with Perth experiencing an unparalleled surge in visitors and hospitality revenue. As the city continues to host major sporting events, it is poised to become a go-to destination for sports tourism, with the Ashes series serving as a powerful reminder of the vital role that sports play in shaping local economies and tourism industries.