Asia-Pacific and Africa ecotourism market to reach $150.9 billion by 2027

Friday, February 2, 2024

Ecotourism in Asia-Pacific & Africa, valued at $64.4B in 2021, to hit $150.9B by 2027, grows at 14% CAGR, driven by green travel & unique experiences.

In 2021, the ecotourism market in Asia-Pacific and Africa was valued at approximately $64.4 billion, with expectations to surge to around $150.9 billion by 2027, showcasing an annual growth rate of 14.0% from 2022 to 2027.

Defined by the global ecotourism network as travel that is both environmentally responsible and supports the welfare of local communities while promoting understanding and education, ecotourism has gained traction as a way to connect with nature and support sustainable practices. This type of tourism focuses on visiting untouched natural areas, emphasizing the protection of wildlife, plants, and local culture. The interest in sustainable travel options, including green transportation and zero waste practices, along with a desire for unique experiences, has fueled the expansion of ecotourism in these regions.

There’s a noticeable shift in the tourism sector in Asia-Pacific, driven by a younger, more environmentally aware demographic. This shift is leading to a promotion of untouched, natural destinations, aiming to balance tourist influx with environmental preservation. Technological advancements have also played a crucial role in meeting the growing demand for digital services within this sector.

Notably, destinations such as India, Kenya, Tanzania, and Nepal have become increasingly popular for their unique ecotourism offerings. For instance, Nepal saw a remarkable 24% increase in visitors in 2019, with over 1.17 million tourists, while Kenya experienced a significant rise in tourist numbers in 2018. Additionally, countries like Bhutan, Sri Lanka, and the Philippines are emerging as key ecotourism destinations, with Tanzania leveraging its historical, natural, and cultural assets to attract niche markets.

Tourism activities such as wildlife observation, birdwatching, and exploring untouched natural areas like the Amazon rainforest have attracted global interest. However, the tourism sector has faced challenges due to the coronavirus outbreak, with travel restrictions significantly impacting international travel.

The Asia-Pacific and Africa ecotourism market is analyzed across various segments, including age groups, sales channels, traveler types, and services offered, covering a range of activities from travel and accommodation to eco-friendly excursions. Among the findings, the Generation Z demographic is expected to see the fastest growth rate, while travel agents remain a dominant sales channel. Solo travelers and marine-focused tourism are also anticipated to experience substantial growth.

In summary, the ecotourism market in Asia-Pacific and Africa is on a robust growth trajectory, underscored by a collective move towards sustainable and responsible travel, technological innovation, and the rich, diverse natural and cultural offerings of the regions.

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