At IBTM, MyCEB shows great opportunities

Tuesday, October 31, 2023


Malaysia Convention & Exhibition Bureau is all prepared to kick-start a thrilling journey at the global MICE expo, IBTM World in Barcelona, Spain. It will start from the 28 th November and continue till 30 th November 2023. Together with 15 champions related to the industry, which comprise hotels, tour operators, state bureaus, and convention centers, Team Malaysia is all geared up to present the recent offerings of the country, brilliant competences, and the dynamic spirit of the destination to international audience.

The Acting Chief Executive Officer of MyCEB, Mr. Zain Azrai Rashid, showed his confidence in the importance of IBTM World as a tactical platform for Malaysia to join with the international and European market. He added that he has a strong conviction that IBTM World has steadily acted as and will remain an important platform for them, giving access to the global and European markets. They are happy to partake in this event and hope to get engaged with prominent global industry leaders.

MyCEB is all prepared to make use of IBTM World as the global launch platform for its MyTripleE campaign. It’s a part of the Meet in Malaysia campaign. The MyTripleE campaign is planned to offer help and benefits for the international industry players.

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