Atlantis Dubai launches Atlantis Atlas Project on World Oceans Day

Friday, June 11, 2021

On the occasion of World Oceans Day, Atlantis Dubai has launched its brand-new, pioneering sustainability initiative, Atlantis Atlas Project. The project is the cornerstone of an overall commitment to sustainability and offers guests and visitors the chances to not only experience a world away from their everyday, but to go on an educational journey. There will be a chance to learn about marine conservation and animal welfare as well as taste sustainably sourced food, grown and harvested locally in Dubai.

Atlantis Atlas Project provides a more holistic responsible tourism experience for guests and visitors keen to reduce their ecological footprint and discover more about marine life and conservation efforts during their stay. It aims to do business in ways that are good for people and planet and is focused around four core pillars: responsible operations, education & awareness, marine conservation & animal welfare and corporate social responsibility.

These fully incorporate the destination’s commitment to economic, social, and environmental responsibility – and provide plenty of opportunities for visitors and guests to experience and learn more about their local environment both in and outside of the resort. Designed to drive sustainability not just within Atlantis Dubai, but across the travel and tourism industry, the hospitality industry, in the region and beyond, Atlantis Atlas Project has a long-term roadmap for sustainable, responsible tourism with education at its core.

In addition, by booking an educational experience at Atlantis, Dubai, guests, and visitors will be making an active contribution to the conservation and preservation of the environment. For every marine animal experience booked, US$1 will be donated to conservation, sustainability, and environmental education initiatives, that will be selected twice annually as part of Atlantis Atlas Project to make a measurable impact to the natural world.

Kyp Charalambous, Vice President, Sales, Atlantis Dubai, said in a statement that the Atlantis Atlas Project has been years in the making and consolidates all of the industry-leading work on environmental and social responsibility that Atlantis Dubai has already been driving forward, as well as the long-term vision to pioneer educational tourism which cares for people and planet. He shared that the project is centred on protecting and preserving natural world through awareness and education and the journey is just getting started.

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