Atlas Ocean Voyages Increases Sales by 22 Percent, Positioned for a Successful 2026

Published on January 1, 2026

Atlas Ocean Voyages has capped off an extraordinary year, reporting a 22 percent increase in sales revenue for 2025. The luxury expedition cruise line attributes this impressive growth to a combination of strong guest demand and strategic investments in service, product offerings, and trade relationships. As the cruise line enters 2026, its booked position is at an all-time high, with strong demand for Polar, Epicurean, and Cultural Expeditions driving growth across its core market segments.

As luxury expeditions continue to rise in popularity, Atlas Ocean Voyages’ 2025 performance has set a solid foundation for the year ahead. With forward bookings continuing to surpass last year’s figures, the cruise line remains confident in its expanding footprint in the luxury cruising sector.

Expanding Portfolio and Unmatched Guest Experiences

Atlas Ocean Voyages stands out in the competitive luxury expedition cruise market, offering unique, smaller vessels that cater to immersive, off-the-beaten-path experiences. The cruise line’s Polar expeditions are among the most popular, drawing guests interested in remote destinations such as Antarctica, Iceland, and the Arctic.

The year 2025 marked an ongoing expansion of the brand’s offerings, with new voyages added to polar regions and Mediterranean itineraries, further enhancing Atlas’s portfolio. The ship’s intimate size — typically catering to fewer than 200 guests, allows for a personalised experience, ensuring comfort and luxury while exploring remote, pristine environments. Atlas continues to appeal to those seeking sustainable travel options while delivering a high level of service.

In addition to its polar offerings, Atlas has made significant strides in enhancing its Epicurean and Cultural Expeditions. These voyages combine the best of both adventure and luxury travel, with curated experiences centred around food and culture, making them a hit among culinary enthusiasts and culture seekers.

Investment in Service and Guest Support

A key component of Atlas Ocean Voyages’ success has been its investment in people and services. The company’s introduction of a dedicated concierge team and a restructured sales organisation has significantly enhanced the overall guest experience. This focus on guest satisfaction and trade partnerships has strengthened the cruise line’s ties with travel advisors and tourism providers, enabling more seamless bookings and tailored travel experiences for guests.

The company’s “Trade First” philosophy, which emphasises supporting travel professionals, has also played a critical role in driving growth. As Darren Ng, Managing Director of TTG Asia Media, noted, ATF 2026 and similar trade events serve as vital platforms for connecting with the global travel trade. By continuing to support and nurture these relationships, Atlas Ocean Voyages is positioning itself for sustained growth in 2026 and beyond.

Looking Ahead: Atlas Ocean Voyages in 2026

As 2026 approaches, Atlas Ocean Voyages is well-positioned to continue its growth trajectory. The brand’s forward bookings already exceed past years, and it is poised for another successful year of expansion and growth. With itineraries available through 2028, luxury expedition cruising is expected to remain a growing niche, with more travellers seeking unique, culturally enriching experiences.

Atlas’s focus on sustainable luxury expeditions aligns with global trends, where more travellers are prioritising eco‑friendly and off‑the‑beaten‑track experiences. As part of its commitment to responsible travel, the company continues to offer carbon‑offset options and aims to minimise environmental impact while delivering top-tier experiences. The luxury travel market, especially in Polar expeditions and European cruising, will remain a key growth area for Atlas Ocean Voyages.

A Strong Start to 2026 for Atlas Ocean Voyages

Looking ahead, Atlas Ocean Voyages enters 2026 with a confident outlook, thanks to a record sales performance in 2025. With an expanding fleet, diverse itineraries, and a growing base of loyal customers, the cruise line is poised to continue its leadership in luxury expedition cruising. The company’s focus on personalised service, sustainable travel, and innovative experiences ensures that it remains a key player in the competitive cruise industry.

As Atlas Ocean Voyages builds on its success in 2025, it offers travelers exclusive voyages to some of the world’s most remote destinations, providing a truly luxurious and immersive experience in 2026 and beyond.