Auberge Collection Redefines Luxury Wellness Travel with New Approach in Napa Valley and Florence, Get the Details Here

Published on November 24, 2025

As wellness tourism grows into a multi-billion-dollar industry, luxury hospitality brands are making adjustments to meet the requirements of customers whose priorities include physical, emotional, and mental wellness. Auberge Collection is a luxury hotel, resort, and residence company which is among the first of its kind to redefine wellness within the industry and has spent the last two years doing just that. With Auberge Collection’s groundbreaking approaches to wellness, the company is rapidly changing the way luxury travel is defined.

The Rise of Wellness Tourism

The wellness tourism market has exploded in recent years, now valued at over $650 billion, according to the Global Wellness Institute. As this segment of the travel industry continues to grow, more and more travelers are seeking experiences that go beyond traditional relaxation. Wellness is no longer just about fitness regimes or spa treatments—it’s about integrating wellness into every aspect of travel, from the food they eat to the environments they immerse themselves in.

In a 2025 Altiant report, over 90 percent of luxury travelers indicated that wellness offerings were essential during their trips, with a growing demand for services focused on mental health support, immersive natural experiences, and the latest in wellness technologies. This shift highlights how consumers now view wellbeing as an integral part of both their work and leisure travel.

Auberge Collection has recognized this trend and crafted an approach to wellbeing that caters to the sophisticated needs of luxury travelers. By integrating wellness offerings across its global portfolio, the brand seeks to provide guests with a holistic experience that nurtures the mind, body, and soul, while ensuring they continue to feel well while on the move.

The Philosophy Behind “The Joy of Wellbeing”

At the heart of Auberge Collection’s wellness program is its newly developed framework, “The Joy of Wellbeing.” This program is grounded in the belief that joy is not just an emotion but a scientifically validated pathway to lasting health and longevity. The brand’s philosophy goes beyond traditional wellness offerings, aiming to create experiences that leave guests feeling revitalized, emotionally balanced, and deeply connected to themselves and their surroundings.

Vivianne Garcia-Tunon, Vice President of Wellbeing at Auberge Collection, explains that the company’s approach is both science-based and emotionally resonant. “The Joy of Wellbeing” is a carefully curated framework based on four core principles: Awe, Connect, Excel, and Nurture. Each of these principles focuses on fostering a specific aspect of wellbeing, ensuring that guests experience a comprehensive, transformative journey during their stay.

Awe: Sparking Wonder and Inspiration

The principle of Awe is designed to ignite a sense of wonder in guests, encouraging them to immerse themselves in awe-inspiring experiences. This could include exploring the breathtaking natural beauty of a destination or engaging with art, architecture, or cultural heritage in a meaningful way. For example, at Auberge Collection’s Stanly Ranch in California’s Napa Valley, guests can explore the surrounding vineyards and rolling hills, experiencing the restorative power of nature in a tranquil, idyllic setting. Awe is also found in the carefully designed spaces within the properties, where every detail is crafted to evoke feelings of peace and inspiration.

Connect: Building Meaningful Relationships

Connection is another key principle of the “Joy of Wellbeing” program. In today’s fast-paced world, many travelers are seeking deeper connections with others, as well as with the places they visit. Auberge Collection addresses this by offering curated experiences that foster authentic connections—whether with fellow guests, local communities, or nature itself. For example, guests can participate in group wellness activities such as yoga, meditation, and cooking classes that promote bonding, mindfulness, and a sense of community. Additionally, partnerships with local artisans and communities allow guests to connect with the rich cultural heritage of the destinations they visit.

Excel: Nurturing Physical Vitality

The principle of Excel focuses on nurturing physical vitality through fitness and active experiences. Whether it’s hiking in the hills of Napa Valley or participating in strength-building classes led by wellness experts, Auberge Collection encourages guests to push their physical limits while respecting their bodies. The brand’s fitness offerings are designed to cater to a wide range of abilities and goals, from intensive workouts to restorative activities that help guests re-energize after a long day of travel. The emphasis is on providing opportunities for personal growth and achievement, no matter the level of physical ability.

Nurture: Fostering Emotional and Mental Wellbeing

The final principle, Nurture, addresses the importance of emotional and mental wellbeing. In a world where stress and burnout are increasingly common, Auberge Collection understands the need for spaces where guests can fully relax and recharge. The Nurture principle is incorporated into every aspect of the guest experience, from spa treatments and massages to mindful breathing exercises and sleep-enhancing programs. Partnerships with renowned wellness experts, such as best-selling self-help author Gabby Bernstein, ensure that guests have access to expert guidance and practices that promote emotional resilience and mental clarity.

Wellness Beyond the Spa: Integrating Technology and Personalized Experiences

Auberge Collection’s commitment to wellness extends beyond traditional spa treatments. The brand has integrated cutting-edge technology into its wellness offerings to enhance the guest experience. Smart fitness equipment, biofeedback tools, and customized wellness programs are all part of the brand’s approach to providing a fully personalized experience. These technological innovations allow guests to track their progress, measure their physical and emotional wellbeing, and receive tailored recommendations to optimize their health.

In addition to technological advancements, the brand offers customized wellness programs that cater to individual needs. Whether it’s a personalized diet plan, a specific fitness routine, or a series of meditative practices, Auberge Collection ensures that each guest’s wellness journey is unique and deeply meaningful.

Auberge Collection’s Global Impact on Wellness Tourism

In the luxury wellness tourism industry, the aforementioned “Joy of Wellbeing” initiative is a pioneer. In the hospitality sector, integrating Emotional luxury, science, art, and design has never been done before. With highly dedicated and skilled wellness workers, hospitality and wellness pioneers, and facilities tourism champions, Auberge is about to set a record in the hospitality industry, and redefine the wellness.

This initiative aims to strengthen the wellbeing of customers and is a true testimony to how the luxury travel sector has improvised over the years. from travel customers, wellbeing of their bodies, mind and soul have been addressed during their tenure with Auberge to provide a whole wellness tourism experience.

In a setting with immense competition and continual growth, the tourism industry, highly dedicated and thoughtful hospitality tourism pioneers, place Auberge Collection is tourism leaders with a prime focus of joy, the connection of customers to themselves and one another during their stay with lasting health achievements. The travel sector is highly about to change with the Auberge Collection hospitality services.