Aurora Hospitality Partners Takes Over Perdido Beach Resort with Saban Investment, Promising Enhanced Guest Experience in US

Published on December 5, 2025

Aurora Hospitality Partners has recently announced the acquisition of Perdido Beach Resort, a prominent destination in South Alabama that has been a favourite among vacationers since 1987. Situated in Orange Beach, the resort offers 338 rooms, over 43,000 square feet of event space, and multiple dining options, making it a prime location for both leisure and corporate events. As the resort transitions under new ownership, it is set to reopen with fresh leadership and enhanced offerings, promising guests a refined experience when they return to this renowned property.

The investor group behind the acquisition includes Nick and Terry Saban, the legendary Alabama football coach and his wife. Their involvement adds local prestige and pride to the resort’s new management. Alongside the Sabans, entrepreneur Joe Agresti, Perdido Hotel Partners LLC (an affiliate of Aurora Hospitality Partners), and other small investors round out the group. Together, they bring a wealth of expertise from various industries, with a shared commitment to improving the resort’s reputation and guest experience.

A Strategic Partnership for Growth

Nick Saban, a name synonymous with success in the football world, joins forces with Joe Agresti in Dream Motor Group, a network of nine vehicle dealerships across several states. This new investment into the hospitality sector represents an exciting venture for the group, further expanding their influence and adding to their growing portfolio. Recently, Dream Motor Group made headlines with the $151 million acquisition of Toyota of Montgomery and Lexus of Montgomery.

Blair Plott, Co-Founder of Aurora Hospitality Partners, expressed the team’s enthusiasm about this acquisition, emphasizing the honor of managing a property that holds deep meaning for local families. The new ownership group is dedicated to building on the resort’s legacy while enhancing the guest experience, making sure it reflects the very best of Alabama.

Perdido Beach Resort: A Legacy of Excellence

Perdido Beach Resort has long been celebrated for its exceptional location and service. It has built a reputation as one of the South’s premier beach resorts, earning recognition from “Southern Living” as one of the best in the region. For almost four decades, the resort has been a favourite getaway for both families and corporate groups, known for its beautiful beachside setting, ample event space, and excellent service.

Under its previous ownership, led by Jim Meadlock, the resort set a high standard for hospitality. The new owners are committed to preserving and enhancing these standards, ensuring that the resort’s charm and appeal remain intact while introducing exciting upgrades. Guests can expect a refined experience with updated amenities that enhance both comfort and convenience.

Focusing on Employee Welfare and Community Impact

One of the primary objectives of the new ownership group is to maintain a supportive work environment for the resort’s employees. With a strong emphasis on improving working conditions, the ownership group aims to foster a collaborative and employee-friendly atmosphere. By doing so, they ensure that the staff, who play a vital role in creating exceptional guest experiences, continue to thrive and provide top-tier service.

Retaining the resort’s talented workforce is a key priority for the new owners. Aurora Hospitality Partners has worked closely with the resort’s staff and the FNV trade union to ensure job security throughout the transition. The new ownership is dedicated to making the transition as seamless as possible for the resort’s employees, offering stability and certainty during this changeover.

What to Expect from the Reopening

After a brief closure to allow for the transition, Perdido Beach Resort is set to reopen with a fresh perspective and a renewed focus on delivering exceptional service. The reopening marks the beginning of a new chapter for the resort, one that will bring exciting changes to its offerings while maintaining the charm and tradition that have made it a beloved destination for so many.

While specific details of the upgrades are still under wraps, guests can expect a refreshed experience, with enhanced facilities, improved guest services, and new amenities designed to elevate their stay. Whether for family vacations, business conferences, or special events, the resort will continue to be a prime destination for visitors looking for a relaxing beachside getaway or an efficient venue for meetings and gatherings.

A Vision for Long-Term Growth and Success

The acquisition of Perdido Beach Resort signals Aurora Hospitality Partners’ commitment to growing the resort’s presence in the hospitality industry. With a seven-year management contract, the new ownership group is focused on maintaining continuity while introducing innovative changes that ensure the resort remains competitive in an ever-evolving market.

The new ownership group is committed to maintaining the resort’s legacy of excellence while adding modern touches that meet the needs of contemporary travelers. By striking a balance between tradition and innovation, the ownership group ensures that Perdido Beach Resort will remain a top-tier destination for both leisure and business guests alike.

Conclusion: Perdido Beach Resort’s Bright Future

With a new ownership group at the helm, Perdido Beach Resort is poised to enter a new era of growth and success. The involvement of Nick and Terry Saban, alongside their strategic partners, brings fresh perspectives and exciting possibilities for the future of the resort. As the resort prepares for its reopening, travelers can look forward to an even more refined and elevated experience, ensuring that Perdido Beach Resort continues to be a top destination in the heart of South Alabama.