Australia Bendigo Region Launches Ambassador Pass, Unlocking Exclusive Tourism Savings and Experiences for Locals and Visitors

Published on December 12, 2025

The Bendigo Region Ambassador Pass has been launched, offering Greater Bendigo and Loddon Shire residents a fantastic opportunity to explore local attractions and experiences while enjoying exclusive savings. The pass, which is available year-round, is designed to provide residents with free entry and special offers for a variety of local attractions when they bring along visiting family and friends.

Unlocking Savings for Locals and Their Visitors

The Bendigo Region Ambassador Pass offers significant benefits to residents by giving them access to free entry and exclusive offers at popular local attractions. The pass enables holders to enjoy these benefits when accompanied by visiting relatives or friends. Several key businesses in the region participate in the program, including the Bendigo Military Museum, Golden Dragon Museum, Bendigo Tramways Talking Tram Tour*, Central Deborah Gold Mine Experience Tour*, and the Discovery Science and Technology Centre.

One of the most exciting aspects of the pass is the opportunity to enjoy one free entry with the purchase of any full-price adult or family ticket at these attractions. The offer is available year-round and can be redeemed simply by showing the Ambassador Pass at the participating businesses. Additionally, plans are underway to include more Loddon Shire attractions in the coming months, further expanding the options for locals and their visitors to enjoy the best that the region has to offer.

Exclusive Ambassador Pass Offers

Beyond the free entries, the Bendigo Region Ambassador Pass also provides access to exclusive deals. One of the standout offers is discounted tickets to the Star Cinema, available at the member price. Residents can also enjoy a visit to The Great Stupa’s StupaView café, where they will receive a free coffee or tea when bringing one or more visitors for a drink or meal.

These exclusive offers are designed to enhance the local experience, giving residents and their guests even more reasons to explore the region. Whether enjoying a meal at a local café or catching a film at Star Cinema, the Ambassador Pass helps make each outing more affordable and enjoyable.

A Perfect Time to Become a Bendigo Region Ambassador

City of Greater Bendigo Mayor Cr Thomas Prince emphasized the importance of the Ambassador Pass, particularly during the holiday season. With the launch of the vibrant seasonal campaign, Our Kind of Summer, residents are invited to welcome their friends and family to the region and share their insider knowledge of the best places to visit and enjoy in Greater Bendigo and Loddon Shire.

This campaign encourages locals to showcase everything that makes the region so special, from family attractions and outdoor adventures to exceptional food, drink, and community events. The pass is a perfect way for residents to give their visitors a truly local experience, exploring the region as if they were a resident themselves.

The Our Kind of Summer campaign also highlights themed suggestions, such as the best spots to cool down during the hot summer months, top outdoor dining locations, family-friendly attractions, and festive season guides. The Ambassador Pass enables residents to share these insider tips and make the most of the summer season.

Showcasing the Region Like a Local

The Ambassador Pass allows visiting friends and family to experience the Bendigo and Loddon Shire regions in a way that only locals can show them. Cr Prince noted that with so much to see, do, and enjoy, visitors will surely want to return to the region for another visit. By offering them the chance to experience the local lifestyle, attractions, and hidden gems, the Ambassador Pass helps ensure that visitors have a memorable and enriching time in the region.

Expanding the Program to Loddon Shire

Loddon Shire residents are also now able to take advantage of the Ambassador Pass and the new summer campaign. Loddon Shire Cr Miki Wilson expressed her excitement about the program’s expansion, emphasizing the value of the new regional tourism partnership. Thanks to this partnership, more residents from Loddon can now showcase and experience the key attractions and businesses in their area.

This collaboration between the Greater Bendigo and Loddon Shire councils and local stakeholders ensures that both regions benefit from the tourism program, with residents able to access a wider range of activities, attractions, and events. By working together, the two councils are fostering a sense of community pride and encouraging the growth of the tourism sector in the area.

Strengthening the Local Economy

The introduction of the Bendigo Region Ambassador Pass is more than just an opportunity for residents to explore the region—it’s an important step towards supporting and growing the local economy. Tourism plays a significant role in the economy of Greater Bendigo and Loddon Shire, and initiatives like the Ambassador Pass help sustain this vital industry. By encouraging locals to bring visitors and take advantage of the attractions and experiences in their own backyard, the pass helps boost the region’s tourism sector and supports local businesses.

As residents take advantage of the pass to visit local attractions, dine at local restaurants, and participate in events, they are contributing to the ongoing success of the region’s tourism industry. This, in turn, generates jobs, supports local hospitality businesses, and creates a thriving community for both residents and visitors.

Conclusion: Embrace the Summer with the Bendigo Region Ambassador Pass

The Bendigo Region Ambassador Pass is an exciting initiative that offers significant benefits to locals and visitors alike. By streamlining access to the region’s top attractions and offering exclusive deals, the pass makes it easier for residents to explore their own backyard and share the best of the Bendigo and Loddon Shire regions with family and friends. With the Our Kind of Summer campaign providing even more ways for locals to showcase the region, there has never been a better time to become a Bendigo Region Ambassador.

As the tourism sector continues to grow, the Bendigo Region Ambassador Pass plays a key role in promoting local businesses, boosting the economy, and creating a more vibrant, connected community. Whether you’re a resident or a visitor, this pass offers the chance to experience all that this beautiful part of Australia has to offer, with exciting new opportunities for everyone.