Australia Next 2027 to Spotlight Sydney as Premier Business Events Hub with Innovative Incentive Travel Experiences and New Infrastructure

Published on December 5, 2025

Australia Next 2027 will firmly establish Sydney as a premier global business events hub, showcasing the city’s innovative incentive travel experiences and state-of-the-art infrastructure. With the upcoming opening of the Western Sydney International Airport and major developments like the Waldorf Astoria on Circular Quay, Sydney is set to enhance its appeal to international planners. The event will provide a platform to explore Sydney’s unique incentive offerings, from cultural and wellness experiences to iconic natural landmarks, cementing its position as a top destination for future business events.

Over the years, the event has proven to be a significant driver of economic growth for Australia, with previous editions securing hundreds of millions of dollars in business leads. The 2027 edition of Australia Next will carry on this tradition, bringing together top international event planners from key markets to engage with Sydney’s best offerings. Planners and media participants will not only engage with the business events industry but will also experience firsthand the diverse incentive activities Sydney has to offer. These immersive experiences are designed to provide a comprehensive understanding of Sydney as a destination for future business events, giving international planners the tools to promote Sydney and Australia as the ultimate incentive travel destination.

The Australia Next 2027 event is strategically timed to take advantage of Sydney’s expanding infrastructure. One of the key factors driving this timing is the opening of the Western Sydney International Airport (WSI) in late 2027. This new airport is expected to significantly enhance Sydney’s air capacity, offering greater flexibility for international visitors traveling to the city. The expanded airport infrastructure will open up new possibilities for incentive itineraries, particularly for those looking to explore regional experiences beyond the city. The airport’s prime location will also unlock opportunities to showcase Australia’s rich cultural heritage, with direct access to first nations cultural sites, wellness experiences, and scenic regions such as the Blue Mountains, an iconic UNESCO World Heritage site.

The Western Sydney International Airport is expected to provide a substantial boost to the region’s economy, with its state-of-the-art facilities and increased connectivity playing a crucial role in attracting more international visitors. The new airport will support a broad range of travel options, ensuring that Sydney remains at the forefront of international business tourism. Beyond the airport, the city will be further enhanced by new developments such as the modernized Sydney Fish Market at Blackwattle Bay, which is set to become a major culinary and cultural hub. Additionally, the iconic Waldorf Astoria on Circular Quay is expected to open in time for Australia Next 2027, providing luxury accommodations and offering visitors a truly world-class experience.

These developments reflect the growing momentum of Sydney’s incentive travel industry, which continues to be a major driver of economic growth for both the city and New South Wales as a whole. Incentive travel, in particular, remains a key sector within the business events industry, offering companies and organizations the opportunity to reward employees and clients while promoting team-building and collaboration. Sydney has long been recognized as a prime destination for incentive travel, and the city’s ongoing investment in infrastructure and experiences ensures that it remains an attractive option for international businesses looking to host their events in Australia.

Tourism Australia and BESydney are excited to bring Australia Next back to Sydney in 2027, capitalizing on the city’s growing status as a leading global destination for business events. The event will not only showcase the latest offerings from Sydney’s event venues but also highlight the city’s diverse incentive options, from luxury experiences to unique cultural excursions. This partnership aims to create a lasting legacy for the city’s business events industry, establishing Sydney as a top choice for global event planners and helping to drive future economic success for the region.

In conclusion, Australia Next 2027 will be a pivotal moment for Sydney’s business events sector, bringing international planners together to experience the best the city has to offer. With new infrastructure, enhanced air connectivity, and a wealth of incentive travel options, Sydney is well positioned to attract significant global attention and strengthen its role as a leader in the global business events market. The event will further solidify Sydney’s standing as a premier destination for incentive travel and business events, ensuring long-term growth and success for the city’s economy.