Austria, Switzerland, Germany, France, and More, The Jaw-Dropping European Destinations You Must Visit Before Everyone Else Does, Prepare for the Ultimate Travel Revolution

Published on December 19, 2025

In 2026, Botswana’s Okavango Delta has emerged as one of the top destinations for a sustainable safari. Recognized globally for its commitment to eco-friendly tourism practices, this UNESCO World Heritage site has garnered widespread acclaim, securing the title of Best Destination for a Sustainable Safari. With 45 percent of the vote, it surpassed other notable nominees, including Iona National Park in Angola, the Madikwe Game Reserve in South Africa, Pantanal National Park in Brazil, and the Tabin Wildlife Reserve in Borneo, Malaysia.

What sets Okavango Delta apart is its vast inland delta, teeming with an impressive array of endangered species such as rhinos, elephants, African wild dogs, lions, and hippos. The delta’s charm lies in its dedication to sustainable tourism, where strict regulations and a focus on small camps, local resources, and renewable energy limit the environmental impact of tourism. Visitors can experience safaris in dugout canoes, guided hikes, or off-road trips, ensuring that the experience respects the natural habitats of the wildlife, providing a unique opportunity to enjoy the wilderness while minimizing human disruption.

Greece: A Heartfelt Welcome to All Travelers

Greece has long been celebrated for its natural beauty and historic significance, but in 2026, it was also recognized for something else: its exceptional hospitality. Voted as the Most Hospitable Country, Greece triumphed with 28 percent of the votes, surpassing other renowned countries such as New Zealand, Sri Lanka, Costa Rica, and South Africa.

Beyond its famous beaches and stunning landscapes, the heart of Greece’s allure lies in the warmth of its people. The Greek tradition of Filoxenia—meaning love and friendship toward strangers—is deeply ingrained in the culture. This cultural value shapes every visitor’s experience, ensuring that travelers feel like they are more than just tourists but welcomed friends. Greece’s authenticity and its people’s generosity are what make it an enduring and memorable destination. The warmth and kindness travelers experience here are as much a part of the journey as the rich history and breathtaking scenery.

Tatra: Europe’s Best-Kept Secret

As the demand for mass tourism continues to grow, many travelers are seeking out hidden gems—locations that offer both natural beauty and a reprieve from crowded destinations. In 2026, Tatra, a mountain range that spans Slovakia and Poland, was voted the Best Hidden Gem Region in Europe. The Tatra Mountains stand out for their stunning alpine landscapes, towering peaks, and a lack of large crowds, making them a haven for nature lovers and adventure seekers alike.

The region offers a variety of outdoor activities, such as hiking, mountain biking, skiing, and snowboarding, all of which allow visitors to enjoy the natural beauty without the overwhelming crowds found in more popular European destinations. While regions like Basilicata in Italy, Lake Balaton in Hungary, and Saimaa Lake District in Finland were also nominated, the Tatra’s affordability, accessibility, and untouched beauty made it the standout choice.

Auvergne: France’s Ultimate Camping Destination

Camping continues to rise in popularity, and in 2026, Auvergne, a region in France, was crowned the Most Beautiful Camping Region in Europe. Known for its rugged volcanic terrain, Auvergne boasts more than 80 extinct volcanoes, many of which are recognized as a UNESCO World Heritage site. This natural beauty, combined with serene lakes, rivers, and forests, makes it an ideal location for campers seeking both adventure and tranquility.

With over 400 campsites available throughout the region, Auvergne offers an immersive nature experience. Whether visitors are exploring the volcanic landscapes or enjoying the peaceful surroundings by a lake, the region provides a perfect setting for both seasoned campers and beginners. While regions such as Kashubian Switzerland in Poland and Alentejo in Portugal were also contenders, Auvergne’s blend of natural beauty and extensive camping facilities made it the ultimate choice for outdoor enthusiasts.

Bad Wimpfen: Germany’s Historical Charm

Nestled on the banks of the Neckar River in Baden-Württemberg, Bad Wimpfen was named the Most Beautiful Old Town in the DACH region, which encompasses Germany, Switzerland, and Austria. This picturesque town, steeped in history, invites visitors to explore its cobblestone streets, admire its rows of half-timbered houses, and wander through historical alleys.

Bad Wimpfen is not only known for its charming streets but also for its rich historical significance. Once home to the largest imperial palace north of the Alps, the town’s preserved architecture offers a glimpse into its majestic past. The town also boasts a notable spa tradition, dating back to the 19th century, making it an ideal destination for those seeking a relaxing yet culturally rich getaway.

Lucerne: Switzerland’s Most Beautiful Old Town

Lucerne in Switzerland has long been considered one of the most picturesque cities in Europe. Its old town, with its labyrinthine streets, historic buildings, and stunning landmarks like the Chapel Bridge and Water Tower, is a must-see for anyone traveling through the region.

Lucerne’s charm is enhanced by its stunning backdrop—the picturesque Lake Lucerne—which offers visitors a serene setting for exploring the city’s medieval architecture. The Musegg Wall, with its nine towers, is another iconic feature that visitors can explore, making Lucerne a true gem for those interested in both history and natural beauty.

Salzburg: Austria’s Most Beautiful Old Town

In Austria, Salzburg stands out as the most beautiful old town. Known as the birthplace of Wolfgang Amadeus Mozart, the city is rich in both musical history and architectural beauty. Surrounded by Alpine mountains and perched on the banks of the Salzach River, Salzburg’s old town is a treasure trove of baroque architecture and medieval buildings.

One of the most notable sites in Salzburg is the Hohensalzburg Fortress, which offers panoramic views of the city and its surroundings. With around 1,000 protected buildings and historical landmarks like Mozart’s birthplace and the Kaiviertel, Salzburg remains one of Europe’s cultural hotspots, drawing visitors keen to experience its rich history, stunning views, and musical heritage.

A World of Diverse and Captivating Destinations

The destinations that have been highlighted in the TRAVELBOOK Awards for 2026 are testament to the diverse experiences the world has to offer. From Botswana’s Okavango Delta, where travelers can embark on eco-friendly safaris, to the hidden gems of the Tatra mountains, and the historical charm of Bad Wimpfen, these locations are redefining what it means to travel. As sustainable tourism becomes more important, places like Okavango Delta stand at the forefront of protecting the environment while still offering incredible wildlife encounters.

Meanwhile, countries like Greece continue to shine with their renowned hospitality, offering a welcoming experience that extends beyond the typical tourist visit. Austria and Switzerland continue to captivate travelers with their charming old towns, showcasing the beauty of history and culture.

Whether travelers seek adventure in France’s Auvergne or Poland’s Tatra, or prefer a cultural journey through Salzburg and Lucerne, the destinations for 2026 promise to offer something unique for every type of traveler. These locations are not only about discovering beautiful landscapes and fascinating cultures, but they also provide a glimpse into what responsible and sustainable travel can look like. These awards reflect a global trend toward more mindful travel that seeks to preserve our natural resources and cultural heritage for future generations. With each of these destinations offering something special, travelers in 2026 can look forward to unforgettable experiences.