Authentic Travel and Wellness Focus Define 2026 Travel Trends by Minor Hotels: All You Need To Know

Published on December 14, 2025

As travellers look ahead to 2026, Minor Hotels has revealed an insightful new trend report focusing on a deeper, more meaningful approach to travel. According to the findings of the inaugural Traveling Deeper: A Search for Lasting Connection report, the future of tourism is evolving beyond just destinations. In 2026, travellers will prioritise emotional, relational, and spiritual connections, seeking authentic experiences that resonate on a personal level.

Despite ongoing economic uncertainties, the outlook for 2026 is optimistic. Ninety-four percent of surveyed travellers are planning to travel at least as much or more in the coming year, with 47 percent intending to increase their travel budgets. The growing desire for multi-dimensional travel experiences underlines a shift in how people engage with destinations, where quality and meaningful connections outweigh the mere act of travel.

Travelling Deeper: Seeking More Than Just Destinations

Minor Hotels’ report highlights a strong focus on deeper connections in 2026. Modern travellers are no longer content with simply ticking destinations off a list. Instead, they want to forge personal connections, immerse themselves in local cultures, and find meaning in their journeys. This shift in mentality is leading to a move away from traditional sightseeing towards experiences that offer personal fulfilment, growth, and engagement with both the destination and others.

Key to this change is the increased desire for multi-generational travel. Families and groups are looking for experiences that allow them to bond and create memories together. Over 86 percent of respondents indicated that quality time with family and friends is the most important aspect when planning leisure travel. Simple experiences such as dining together, engaging in cultural activities, and spending time relaxing are topping the list of preferred activities for travellers seeking togetherness.

Wellbeing and Solitude in Travel

While group travel remains popular, there is also a strong emphasis on individual wellbeing during trips. Many travellers are opting for experiences that allow for solitude and time to disconnect from the outside world. Seventy-one percent of those surveyed agree that taking a break from technology, social media, and work is essential to their personal wellbeing during travel. As a result, spa treatments, fitness activities, and nature-based experiences are expected to see a surge in popularity in 2026.

The rise of wellness tourism is closely linked to this shift. More than 44 percent of travellers plan to integrate wellness activities into their travels, with 73 percent of regular wellness practisers stating they are prioritising these experiences even more. Destinations that offer tranquillity, natural beauty, and wellness-centred activities will be in high demand as travellers look to recharge both physically and mentally during their vacations.

Cultural Immersion and Authenticity

Cultural immersion remains a critical component of travel for those seeking deeper connections. Food, in particular, plays a significant role in shaping travel experiences. Eighty-five percent of travellers consider local cuisine the best way to connect with a destination, with history and nature also featuring prominently in travel decision-making. The report shows that 83 percent of respondents choose destinations based on opportunities for local immersion, while 79 percent favour independent exploration over guided tours, underscoring the desire for authenticity and real connections with local cultures.

Travellers are increasingly seeking out destinations that allow them to live like locals, participating in daily activities and exploring hidden gems off the beaten path. This preference for authentic, unfiltered experiences will drive the demand for more independent, immersive travel options in 2026.

Sustainability and Responsible Hospitality Drive Loyalty

Sustainability is no longer just a buzzword; it is becoming a key driver of travel decisions. Nearly 47 percent of respondents said a hotel’s sustainability initiatives influence their decision on where to stay. With growing concerns about the environmental impact of tourism, travellers are increasingly prioritising hotels and destinations that support responsible hospitality practices. This includes sustainable practices, eco-friendly facilities, and active participation in cultural and social initiatives that contribute to local communities.

Hotels that embrace sustainability in their operations and provide guests with opportunities to engage in eco-conscious travel are gaining an edge in this competitive market. Conscious travel choices are expected to dominate the industry in the coming years, with travellers seeking brands that align with their values of social and environmental responsibility.

A New Era of Travel in 2026

As the travel industry moves into 2026, Minor Hotels’ Travel Trends Report reveals a clear shift towards deeper, more meaningful experiences. Whether it’s through quality time spent with loved ones, connecting with local cultures, or prioritising personal wellbeing, travellers are seeking a more fulfilling journey. Hotels that recognise these changing preferences and cater to the growing demand for authentic, mindful travel will be best positioned for success in the year ahead. The rise of sustainable tourism and wellness-focused offerings also presents an opportunity for the industry to meet the evolving needs of today’s conscious traveller.

In the coming years, travel will no longer be just about the destinations but about the connections made, the stories told, and the personal transformations experienced. As this trend gains momentum, destinations and hotels that offer authentic and conscious experiences will shape the future of travel.