Indonesia Boosts High End Tourism as Preferred Hotels Expands Southeast Asia Presence With New Bali Additions

Indonesia luxury tourism is gaining stronger international recognition as Preferred Hotels & Resorts expands its Southeast Asia presence with four new Bali additions. The expansion highlights the growing importance of luxury resorts in Bali as global travellers increasingly seek personalised experiences, cultural connections and premium hospitality.

With these new member properties, Preferred Hotels & Resorts has strengthened its position within Southeast Asia luxury hospitality while increasing its portfolio across Indonesia. The latest additions reflect a wider focus on independent luxury stays, combining local heritage, wellness, and unique guest experiences across some of Bali’s most sought-after destinations.

Preferred Hotels & Resorts Expands Luxury Portfolio Across Bali

Preferred Hotels & Resorts has expanded its global portfolio by welcoming four new independent hotels in Bali, Indonesia, strengthening its role in the international luxury hospitality sector. The additions have increased the company’s Indonesian portfolio to five member hotels, following the inclusion of AYANA Midplaza Jakarta.

The expansion represents a significant step for Indonesia luxury tourism, as Bali continues to attract travellers seeking exclusive accommodation, wellness-focused experiences, and culturally inspired stays. Through these new properties, Preferred Hotels & Resorts has enhanced its collection of luxury resorts in Bali while offering guests a wider selection of independent hospitality experiences.

The company now represents 25 member properties across seven Southeast Asian countries. This growth further supports the development of Southeast Asia luxury hospitality, where independent hotels and resorts are increasingly recognised for delivering distinctive experiences based on local identity and personalised services.

Bali Additions Strengthen Independent Luxury Hospitality Offering

Ametis Villa Bali Introduces Private Luxury in Canggu

Ametis Villa Bali has joined the L.V.X. Collection, bringing a private and personalised luxury experience to Canggu. Located within Bali’s popular coastal area, the retreat has been designed around privacy, comfort, and residential-style accommodation.

The property features 14 private villas, each offering a swimming pool, open-plan living areas, and contemporary interiors inspired by local design influences. Guests are provided with personalised services, including dedicated butler assistance and private airport transfers.

A range of curated experiences has also been introduced, including village cycling, cultural excursions, farm visits, beach picnics, and private dining options. Wellness facilities at Ruby Spa provide holistic treatments, while Billy Ho restaurant offers an Asian culinary experience created by chef-restaurateur Will Meyrick.

The addition of Ametis Villa Bali further strengthens the position of luxury resorts in Bali by combining local culture with premium guest services.

Nuju Uluwatu Creates Boutique Coastal Escape

Nuju Uluwatu has joined the L.V.X. Collection as an adults-only boutique retreat located in Bali’s Bingin neighbourhood. The property features 17 private pool villas and has been designed as a peaceful sanctuary within the Bukit Peninsula.

Opened in July 2026, the resort combines modern design with Bali’s natural surroundings and relaxed coastal atmosphere. The accommodation experience has been positioned around privacy, comfort, and meaningful travel.

Guests can access nearby surf beaches, cafés, wellness studios, and cliffside viewpoints. The resort has been developed to appeal to couples, honeymoon travellers, wellness visitors, digital nomads, and independent explorers seeking a more intimate stay.

The inclusion of Nuju Uluwatu highlights the continued expansion of Indonesia luxury tourism through distinctive boutique properties that focus on experience-led hospitality.

Samsara Ubud and The Meru Sanur Highlight Wellness Driven Travel

Samsara Ubud has strengthened Bali’s luxury wellness offering after joining the L.V.X. Collection. Located in Kelusa Village near Ubud, the One-Michelin Key resort features 17 villas surrounded by rainforest landscapes.

Each villa includes a heated infinity pool, outdoor living spaces, and valley views. The resort’s wellness focus is supported through Chakra Spa, where treatments inspired by Balinese traditions are offered.

Guests can also experience Indonesian cuisine, yoga sessions, art classes, live jazz performances, floating breakfasts, and moonlight cinema. Samsara Pustaka, the resort’s literary and cultural sanctuary, has been introduced to celebrate Indonesian storytelling, art, music, and creativity.

Meanwhile, The Meru Sanur has joined the collection as an oceanfront all-suite resort located on Sanur Beach. The property includes 184 suites and operates within The Sanur, Indonesia’s first special economic zone focused on health and wellness tourism.

As part of the Preferred Wellbeing programme, The Meru Sanur places wellness at the centre of its guest experience. Traditional Balinese healing treatments, yoga sessions, nature walks, handicraft workshops, and sunrise activities are available alongside beachfront facilities, a fitness centre, and a children’s club.

The resort also features a seaside driving range overlooking the Indian Ocean, adding another leisure element to its luxury offering.

Preferred Hotels & Resorts Advances Southeast Asia Luxury Hospitality Growth

The addition of four Bali properties demonstrates Preferred Hotels & Resorts’ continued expansion within the region’s independent luxury accommodation market. The company’s growing portfolio reflects the increasing demand for distinctive stays that combine premium services with local experiences.

Through these new members, Preferred Hotels & Resorts has further developed its presence within Southeast Asia luxury hospitality, providing travellers with more options across Indonesia and the wider region.

All four Bali properties participate in I Prefer Hotel Rewards, the company’s points-based loyalty programme, which has more than seven million travellers enrolled worldwide.

The expansion provides greater visibility for Bali’s luxury accommodation sector while supporting the continued growth of luxury resorts in Bali. By bringing together wellness, cultural experiences, and personalised service, the new additions represent the evolving expectations of modern luxury travellers.

Conclusion

Preferred Hotels & Resorts’ expansion with four new Bali additions marks another important development for Indonesia luxury tourism. The arrival of Ametis Villa Bali, Nuju Uluwatu, Samsara Ubud, and The Meru Sanur has strengthened the company’s presence in Indonesia while enhancing Southeast Asia luxury hospitality.

These luxury resorts in Bali showcase independent experiences built around culture, wellness, privacy, and personalised service. As Preferred Hotels & Resorts continues to expand its regional portfolio, the new properties provide travellers with more choices for premium stays. The development reinforces Bali’s position as a leading destination for high-end international hospitality.