Azerbaijan and China Strengthen Tourism Relations at CITM 2025: The Path to Expanding Tourist Flows Between Baku and China, Here’s What You Need to Know About New Cooperation Plans

Published on December 23, 2025

In a significant move to bolster tourism relations, Azerbaijan and China have embarked on a new phase of cooperation. During the CITM 2025 (China International Travel Mart) held in Haikou, Azerbaijan‘s State Agency for Tourism, led by Fuad Naghiyev, engaged in high-level discussions with Chinese officials. The objective: to deepen the bilateral ties between the two nations and enhance mutual tourism flows. This exchange not only highlights the growing diplomatic and economic relations but also underscores Azerbaijan’s determination to capture a larger share of the Chinese tourism market. Through initiatives like visa waivers and dedicated marketing campaigns, both countries aim to create new opportunities for tourism and economic growth. Let’s explore the key developments from this meeting and their potential impact on tourism.

Expanding Tourism Relations: A Shared Vision

The recent visit of Azerbaijan’s tourism delegation to China marks an important milestone in fostering tourism collaboration between the two nations. The discussions centered on expanding tourism flows, leveraging Azerbaijan‘s diverse tourism offerings, and tapping into the burgeoning Chinese outbound tourism market. The delegation was led by Fuad Naghiyev, Chairman of the State Agency for Tourism, who emphasized the positive momentum in tourism exchanges between Azerbaijan and China.

The growing political and economic partnerships between Azerbaijan and China have played a crucial role in facilitating these tourism initiatives. Over the past few years, the mutual efforts of President Ilham Aliyev and President Xi Jinping have paved the way for greater cooperation in various sectors, including tourism. Naghiyev highlighted how the abolition of visas for Chinese tourists had a direct positive impact on the number of Chinese visitors to Azerbaijan, marking a significant step towards making the country a prime destination for Chinese travelers.

Promoting Azerbaijan’s Tourism Potential in China

A key aspect of the discussions focused on marketing and advertising strategies aimed at showcasing Azerbaijan’s tourism potential to the Chinese market. Fuad Naghiyev shared plans for continued large-scale campaigns designed to highlight Azerbaijan‘s rich cultural heritage, modern tourism infrastructure, and stunning natural landscapes. The campaigns are expected to target major Chinese cities, where the demand for international travel is increasing.

A major step in this direction is the planned opening of an Azerbaijan tourism office in China, which will serve as a pivotal hub for promoting Azerbaijani tourism. This office will not only streamline the tourism promotion process but also act as a contact point for Chinese travelers interested in exploring Azerbaijan‘s diverse offerings.

Additionally, Naghiyev emphasized the role of the “China is Ready” program, which focuses on preparing the local tourism industry to accommodate Chinese tourists. The program will train local businesses and improve service standards to ensure a smooth and enjoyable experience for visitors from China.

A Positive Outlook for Azerbaijani Tourism

As part of this broader strategy, Azerbaijan hosted the “China Tourism Summit” in Baku, which became a significant milestone in fostering closer ties between the two nations’ tourism industries. This event served as a platform for Azerbaijani officials to engage directly with Chinese tourism representatives, discuss business opportunities, and deepen bilateral cooperation. The Baku summit underscored the growing interest in Azerbaijan as a desirable tourism destination for Chinese travelers.

Minister Sun Yeli of China’s Ministry of Culture and Tourism highlighted the expanding potential of the Azerbaijani tourism market for Chinese tourists. He pointed out that Azerbaijan, with its diverse landscapes, historical sites, and welcoming culture, is an attractive destination that aligns with the interests of Chinese travelers seeking new and unique destinations beyond conventional Western countries.

How Will This Cooperation Benefit Tourists?

For tourists, the growing ties between Azerbaijan and China present exciting opportunities. Travelers from China will enjoy an array of benefits, including easier visa procedures, a greater variety of flight connections, and enhanced tourism services. As Azerbaijan becomes more accessible to Chinese tourists, both countries stand to gain from increased visitor numbers, which will directly contribute to the local economy and tourism sector.

Azerbaijan’s diverse tourism offerings—ranging from its cultural heritage sites, including Baku’s Old City, to the serene landscapes of the Caucasus Mountains—will attract not only tourists seeking historical exploration but also those interested in eco-tourism, adventure travel, and wellness tourism. Additionally, Azerbaijan‘s world-class infrastructure, hotels, and resorts make it a prime destination for both short getaways and longer vacations.

Travel Tips for Tourists

1. Plan Early: With Azerbaijan‘s increasing popularity among Chinese travelers, booking flights and accommodations in advance will ensure better availability and competitive prices.
2. Explore Diverse Regions: While Baku is a must-visit, don’t miss the opportunity to explore Sheki, Gabala, and the stunning Caucasus Mountains.
3. Learn About Local Culture: Understanding Azerbaijan’s rich history and traditions will enhance your experience, and local guides are always available to provide enriching insights.
4. Use Local Tour Services: Many local travel agencies are now offering tailor-made tours for Chinese tourists, ensuring that the trip is smooth and customized to your interests.

The Future of Azerbaijani Tourism in China

Looking forward, Azerbaijan is well-positioned to become a key player in the Chinese tourism market. With continued cooperation between the two nations and the development of comprehensive marketing strategies, Azerbaijan can expect to see an increase in Chinese visitors, which will provide long-term economic benefits.

By continuously strengthening ties through diplomatic channels, tourism offices, and cultural exchanges, Azerbaijan is set to be an emerging hotspot for Chinese tourists, ready to explore everything from Baku’s vibrant cultural scene to the peaceful landscapes of the Caucasus.